Joey Barker

Joey Barker Email and Phone Number

Hubspot Expert. digital Strategist. eXperience Catalyst. @ unfunnel
mendenhall, mississippi, united states
Joey Barker's Location
Greater Jackson Area, United States
Joey Barker's Contact Details
About Joey Barker

My name is Joey, I have over 9 years of inbound marketing experience. I'm the owner of Unfunnel.com - an online business building program and a Wordpress / Hubspot / SEO consulting company.Recently voted by LinkedIn as one of 15 "Millennials on the Move" in marketing for 2017, I am a passionate, forward-thinking and inventive SEO strategist, Wordpress designer, Hubspot expert and marketing funnel specialist.My expertise and interests revolve around creating world-class digital experiences ... with game changing results.HIGHLIGHTS- Led marketing for local rentals company to 40% increase in leads, 60% boost in website traffic & 90% revenue increase for local brand - nearly 30% for the national sales team, company added to INC's top 150 fastest growing in 2015- FedEx OneRate campaign launch, Small Business Center, Ship&Get programs + social media team co-leader + analytics team training on usage of Adobe Marketing Cloud - SEO strategy for St. Jude Children's Research Hospital, with keyword optimization, social integration and linking strategy that boosted online donations by $100k per week- AutoZone Social Media Campaign to reach annual year one goals for FY12 within the first 2 months - with $15k remaining budget; FY12 return on social media programs = $3.6MM- Directed advertising campaign for World Series of Poker Semifinals - increasing traffic 76% with $1.6M+ in revenue gains- Promoted launch of Trustmark mobile browsing & Smartphone Apps creating interactive product demos, increasing new online accounts 20%STRATEGYDigital Strategy, Information Architect, SEO Strategy, Inbound Marketing, Social Media, Online Business Growth HackingCONTENTContent Strategy, Information Architecture, eCommerce, SEO, Link Building, Email Marketing, Wordpress Website Design, Copywriting, Landing Page OptimizationTECHNOLOGYWeb Analytics, Buyer Personas, Project Management, Lead nurturing, Email & SMS workflows, Usability Testing, Marketing Automation

Joey Barker's Current Company Details
unfunnel

Unfunnel

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Hubspot Expert. digital Strategist. eXperience Catalyst.
mendenhall, mississippi, united states
Website:
unfunnel.com
Employees:
4
Joey Barker Work Experience Details
  • Unfunnel
    Co-Founder | Ceo
    Unfunnel Nov 2013 - Present
    Greater New Orleans Area
    With over 240 members, 20+ active clients and more than 47k subscribers, Unfunnel is a network of smart entrepreneurs who organize and plan your future online success using agile marketing strategy. Program includes online product marketplace, 1x1 marketing and consulting services, monthly membership program, partner programs and affiliate revenue.Our network is made up of a highly-engaged cross-functional group of thought leaders from all different disciplines, willing to share and discuss challenge and pain points, transparently – for the greater marketing good. It is this unique blend of advocates and contributors at all levels that make the content fresh and grounded in reality. Subscribe now to be part of the movement toward change. --> GUI designers --> Developers --> Web analysts --> T-shaped web strategists --> SEOs & channel experts --> All levels of marketing and business management
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  • Ux Audit
    Ceo
    Ux Audit Feb 2015 - Present
    Greater New York City Area
    Boost your Online Traffic across Channels – in 30 days of the UX Audit. GIVE US YOUR WEBSITE URL AND WAIT 72 HOURS - NEVER THE SAME REPORT - BUT ALWAYS BETTER RESULTS…OR WE PAY FOR THE AUDIT.Clients include:- Nutrisystem- Paradigm Life- 20+ freelance designers and developers- Over 40 bloggers- Ecommerce Websites- Fashion Blogs- Local doctors and lawyers across the U.S.- Recruiting websites- and many more!
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  • Independent Contractor
    Content Strategist | Inbound Marketing Consultant
    Independent Contractor Sep 2006 - Present
    Greater New Orleans Area
    ● Plan B / Socialogic – Digital & Social Media Strategy● DataPath – Content Strategist & SEO Copywriter ● AutoZone – Digital Marketing Consultant & Social Media Program Manager, Retail Division ● Prime Notion Technologies - Enterprise Mobile App Store Development Plan & agency Lead Gen Consultant● Cyber Boomerang – SEM Programs (PPC / Landing Page), Social Media Strategist● Beverly Hills Orthopedic Institute –Content Strategist & SEO | Social Media Consultant● Thompson – Interactive Strategist & UX / Usability Consultant, Freelance Copywriter (FRED's, First Tennessee)● Lokion – SEO Copywriter & Content Strategist for internal web projects
  • Mahaffey Fabric Structures
    Marketing Director
    Mahaffey Fabric Structures Apr 2014 - Mar 2015
    Greater Memphis Area
    Led the marketing team for local, national and subsidiary companies - 2015 results include 40% increase in leads generated YOY, web traffic increases of 30% or more across each web property, and revenue increases of 90+ percent for local brand - nearly 25% for the national sales team.- Website redesigns and content strategy - with SEO, mobile responsive and social media infrastructures built-in- Product and company branding projects, sales collateral and event promotion materials- Direct all workflows for team members, recruit and find new streams of revenue to help the company evolve with the media landscape- Online product development for all digital experiences - Direct all advertising and paid media efforts, on and offline
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  • Mahaffey Tent And Event Rentals
    Marketing Director
    Mahaffey Tent And Event Rentals Apr 2014 - Mar 2015
    Greater Memphis Area
    Led the marketing team for local, national and subsidiary companies - 2014 results include 40% increase in leads generated YOY, web traffic increases of 30% or more across each web property, and revenue increases of 90+ percent for local brand - nearly 25% for the national sales team.- Website redesigns and content strategy - with SEO, mobile responsive and social media infrastructures built-in- Product and company branding projects, sales collateral and event promotion materials- Direct all workflows for team members, recruit and find new streams of revenue to help the company evolve with the media landscape- Online product development for all digital experiences - Direct all advertising and paid media efforts - on and offline - as well as collateral and outdoor
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  • Fedex
    Consultant - Fedex Digital Programs
    Fedex Aug 2013 - May 2014
    Greater Memphis Area
    --> Co-managed enterprise social media campaigns for brands and corporate partners; advise campaign managers on best practices for social media strategy, SEO linking, and mobile app promotions--> Site Catalyst / Omniture team lead – incorporated web analytics technology to improve online targeting, persona development, and email / landing page split testing--> Consulted on lifecycle promotion strategy efforts, and create best practice guides for campaign managers ranging across all digital channels--> Email testing and tagging, UAT, and conversion optimization for digital campaigns
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  • St. Jude Children'S Research Hospital - Alsac
    Interactive Promotion & Channel Strategy
    St. Jude Children'S Research Hospital - Alsac Oct 2012 - Aug 2013
    Greater Memphis Area
    ● Create digital channel strategies for both promotional campaigns and Evergreen programs● Incorporate inbound linking, SEO, social media, email marketing, paid search, web video and mobile optimization planning via Experience Mapping for key user personas● Work collaboratively with corporate partners NFL, NBA, and FedEx to create and optimize long-term program effectiveness online● Consult on the use of emerging interactive platforms that meet organizational needs by collaborating with internal business units, incubation teams, and external partners / vendors
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  • Autozone
    Marketing Consultant, Digital & Social Media
    Autozone Feb 2012 - Oct 2012
    Greater Memphis Area
    Digital Marketing Consultant specializing in Social Media Campaign Planning and Program Management. Also assist with web content strategy, organic SEO initiatives and digital channel integration - integrating conversion and revenue growth objectives for Marketing, eCommerce and Rewards.
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  • Servicemaster
    Content Strategist | Technical Writer
    Servicemaster Aug 2011 - Feb 2012
    Greater Memphis Area
    (VACO Consultant)Created digital and collateral-focused content, messaging, and technical documentation for ServiceMaster's Information Security team. PROJECTS:- PCI Compliance technical writer- Enterprise Information Security Awareness Program: Content strategy & writing for internal campaign- Define & develop metrics for Vulnerability Management
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  • Caesars Entertainment Corporation
    Regional Supervisor, Advertising & Copywriting
    Caesars Entertainment Corporation Jun 2010 - Mar 2011
    Greater Memphis Area
    Creative lead, project manager, and chief copywriter for all promotions in the Tunica region, implementing a $200MM marketing budget.• Led team of 9 designers and specialists, as well as project team in Las Vegas• Managed relationships with partners, vendors, and agencies• Examined demographic trends, developed strategies for loyalty programs, and crafted targeted messaging - with heavy brand stewardship• Brands: Harrah's, Horseshoe, Tunica Roadhouse, World Series of Poker, Total Rewards, CRISLU, Swarovski, Toby Keith's I Love this Bar & GrillRESULTS: ● Directed all promotional content for the 2011 WSOP Circuit Event, boosting traffic 75% with over $1.6MM in surplus revenue ● Crafted strategy to promote regional jackpot winners at Caesars Entertainment, segueing a 5% increase in average weekly traffic
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  • Southern Growth Studio
    Marketing Project Manager | Copywriter
    Southern Growth Studio Nov 2009 - Jul 2010
    Greater Memphis Area
    Market strategist, project manager, and copywriter for digital, social media, direct marketing, and public relations. Co-wrote market validation studies, marketing strategies for digital and social media, as well as business plans for new ventures. • Crafted web content strategies and information architecture/site maps; wrote e-Commerce product descriptions and content outlines • Conducted industry, ethnographic, competitive, and interactive research for clients • Developed new business and product development strategies • Clients: Intechra, Trustmark, Eagle Capital, MCR Safety, uMonitor, Mississippi Geographic Alliance, Strategic Resource Management, AdLam Films, DermaflageRESULTS: ● Co-directed creation of online demos for Trustmark Bank’s mobile banking smartphone applications, increasing online account openings nearly 20%
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  • Comp Performance Group
    Marketing Coordinator | Copywriter
    Comp Performance Group Aug 2008 - Nov 2009
    Greater Memphis Area
    Managed creative projects and wrote promotional copy for print, web, PR, and social media. ● Composed back-end SEO content on all corporate brand websites ● Launched company’s first comprehensive social networking initiative ● Crafted email campaigns for CPG brands – monitoring the effectiveness of each ● Aided with event marketing and strategies for trade show logistics ● Brands: COMP Cams, TCI, FAST, RHS, ZEX, Quarter Master, Inglese, Powerhouse Products, V-Thunder, GoParts, ProRacing SimRESULTS: ● Represented COMP Performance Group at the 2009 Hot Rod Power Tour, with broadcast interviews and daily giveaways $500 in value – generating $25K in daily surplus revenue
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  • Southern Growth Studio
    Creative Services/Digital Media Intern
    Southern Growth Studio May 2008 - Sep 2008
    Oxford, Ms
    - Created online marketing campaign for 2008 Peabody Rooftop Parties, with online contest, micro-site, new social media presence and content marketing – attendance increased nearly 500% by EOY- Assisted with copywriting, SEO, digital marketing campaigns, public relations, and market research.- Content strategy and copy for print ads, websites, search programs (SEM/SEO) and social media- Assisted PR with social media, SEO / SEM keyword analysis, trends, and media contact lists - Conducted market research, competitive benchmarking, and ROI analysis for clients & agencyClients: Beale Street Music Festival, Peabody Hotel, Mississippi State University, AMPRO Industries
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Joey Barker Education Details

Frequently Asked Questions about Joey Barker

What company does Joey Barker work for?

Joey Barker works for Unfunnel

What is Joey Barker's role at the current company?

Joey Barker's current role is Hubspot Expert. digital Strategist. eXperience Catalyst..

What is Joey Barker's email address?

Joey Barker's email address is ja****@****ail.com

What is Joey Barker's direct phone number?

Joey Barker's direct phone number is +150433*****

What schools did Joey Barker attend?

Joey Barker attended University Of Mississippi - School Of Business Administration.

Who are Joey Barker's colleagues?

Joey Barker's colleagues are Joseph Russell, Naavin Raj.

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