Joey Lax-Salinas

Joey Lax-Salinas Email and Phone Number

Marketing Director and Digital Media Producer @ Zeigler Automotive Group
Saint John, IN, US
Joey Lax-Salinas's Location
St John, Indiana, United States, United States
Joey Lax-Salinas's Contact Details

Joey Lax-Salinas personal email

About Joey Lax-Salinas

Entrepreneur. Author. Photographer. Video Producer. Musician. Collegiate licensed photographer for Indiana University photos covering all state campuses. Author of “Good Night, Indiana University”, released by Indiana University Press on September 5, 2023. Aspiring musician, playing piano, guitar, drums, and more.Video Producer with a Bachelor of Arts degree in Telecommunications at Indiana University, concentrating on Television Production and Design. In 2003, worked with John Mellencamp and Indiana University Production Department on the making of "Trouble No More: The Making of a John Mellencamp Album" which in 2004 went on to win a Regional Emmy Award. Executive producer of the 13-minute documentary "A Day in the Life of NASCAR Driver Josh Bilicki", available on YouTube. I have produced promotional videos for many businesses and government agencies, including the production of fifteen department informational videos for student orientations at Ivy Tech Community College. These videos are being used statewide and viewed by tens of thousands of students each year.Content Producer using photo and video elements for webpage content creation and marketing strategies. Using embedded metadata and SEO to enhance online presence. Actively working as digital marketing business consultant.Social Media Manager and Developer for over 20 years, beginning with the creating of a Robert Morris MySpace page in 2004. Today, I manage and develop multiple social networking sites which include Facebook, Twitter, Instagram, YouTube and more.Reputation Management specialist focusing on improving small and medium sized businesses with their customer and public reputation, including managing positive and negative reviews, public perception, etc.

Joey Lax-Salinas's Current Company Details
Zeigler Automotive Group

Zeigler Automotive Group

View
Marketing Director and Digital Media Producer
Saint John, IN, US
Website:
zeigler.com
Employees:
783
Joey Lax-Salinas Work Experience Details
  • Zeigler Automotive Group
    Marketing Director And Digital Media Producer
    Zeigler Automotive Group
    Saint John, In, Us
  • Zeigler Automotive Group
    Marketing Director / Digital Media Producer
    Zeigler Automotive Group Jun 2021 - Present
    Kalamazoo, Mi, Us
  • Dealer Jumpstart, Llc
    Chief Executive Officer
    Dealer Jumpstart, Llc Jan 2020 - Present
    St John, Indiana, Us
    Dealer Jumpstart LLC specializes in custom content creation for your dealership. Whether you need photos, videos, social media marketing, landing pages, or email templates, Dealer Jumpstart can help you grow your business and help you to be more efficient with your marketing dollars.
  • Joey Lax-Salinas Photography
    Owner
    Joey Lax-Salinas Photography Aug 2005 - Present
    • Professional photographer specializing in aerial, commercial, landscape, and architectual photography. Proficient in all manual functions of a DSLR camera as well as external devices such as lighting and audio equipment. Proficient in Adobe Photoshop and Adobe Lightroom. Collegiate licensed photographer for Indiana University campus photos.• Video producer proficient with multiple video editing platforms, including Adobe Premiere CS5, Final Cut Pro, Avid Pro Systems and iMovie. Past clients include: Ivy Tech Community College of Indiana, Village of Park Forest IL, Presto Reviews, Office of Judge Lorenzo Arredondo, Beggars Pizza, Candlelite Restaurant, Munster Medical Acupuncture & Wellness Clinic, and more.• Reputation management for businesses including analysis of a business’s current online web presence, customer reviews, website optimization, SEO strategies, page building, link building and more. After analysis, I optimize a business’s web presence with relevant content, photo/video media, submit all business info to all relevant internet directories and optimize a business's Google Places, Yahoo Local, Bing Business Listings and other major search directories while consulting with businesses on how to effectively manage their online reputation.• Social media manager and designer creating branded layouts for businesses on Facebook, Twitter, Instagram, and YouTube pages. Managing business Facebook accounts by adding rich content including photos and videos and other relevant content rich material that helps generate business or engagement.• Currently managing three Etsy stores: CampusPhotoStore, RegionArt219, and AmericanCityscapes where I offer framed and ready-to-hang fine art photograph prints.
  • World Hyundai / World Kia / Family Hyundai / Rock Chevrolet
    Marketing Manager / Digital Media Producer
    World Hyundai / World Kia / Family Hyundai / Rock Chevrolet Nov 2009 - May 2021
    • Web content and digital media manager, responsible for all content creation and updating and maintenance on all dealership primary and secondary websites. Content includes creative uses of video productions, photography, graphic art, SEO, relevant metadata, and use internal and external anchor links.• SEO analyst and strategist, responsible for optimizing all metadata including title tags, descriptions, anchor text and keywords while utilizing deep linking strategies and use of Google Analytics, Google Seach Console (formerly Webmaster Tools), and the Google Keyword Tool. Proficient in understanding HTML code and WordPress platforms.• Social Media Manager for Facebook, Twitter, Instagram, YouTube, Flickr, and Pinterest, creating valuable and share-worthy content to the masses while focusing on customer engagement and interactions. Creator of effective Facebook ad campaigns via the Facebook Ad Manager, utilizing demographics and geographical information to target specific audiences with specific advertisements. Generated over ONE MILLION video views on YouTube for World Hyundai's channel by creating new model walk around videos.• Maintaining the online reputation of the stores by monitoring and responding to online reviews and creating marketing strategies to attract more positive reviews.• Creating weekly targeted email campaigns to our databases of over 10k customers per store. Targets include high interest rate customers, out of warranty, high mileage, recall, out of service, and many more. Proficient with VIN Solutions platform as well as MailChimp and Constant Contact.• Photographer and video producer for most in house marketing ad media materials. Responsible for creating professional video productions for the dealership's webpages and YouTube channels, including customer testimonials, Hyundai and KIA test drive videos, all dealership events and more.
  • Robert Morris University - Illinois
    Social Media Manager / Digital Media Producer
    Robert Morris University - Illinois Nov 2006 - Nov 2009
    Chicago, Il, Us
    • Social Media Manager & Developer for all social media sites including Facebook, MySpace, Twitter and YouTube. Petitioned Facebook in 2004 to have Robert Morris included in its directory of colleges and became one of Facebook's first 200 colleges to join the (then new) social network.• Video producer for most in-house video productions including orientation videos, campus tour videos and more. Won a National Merit Award at the 24th Annual Admissions Marketing Awards in 2009 for my video production "Robert Morris University - Chicago Campus"• Photographer, including capturing photos taken at campus events, campus facilities, campus exteriors, Chicago scenes, and all 360 degree virtual tours of all campuses and facilities.• Lead blogger for the 'Student Life' blog page and moderator of up to twenty other student blogs.• Web content manager for all webpage content including news stories, departmental information, web graphics, web videos, email blasts, etc.• Internship Coordinator for the Electronic Recruitment Department. Created and implemented the entire internship curriculum which is largely based on internet marketing, media production and blog writing.
  • Robert Morris University - Illinois
    Senior Admissions Counselor
    Robert Morris University - Illinois Mar 2004 - Nov 2006
    Chicago, Il, Us
    • Student recruitment for Robert Morris University. Generated over $5 million dollars in tuition revenue to date.• Admissions Event Planner for open houses, financial aid nights, orientations and registrations, student life events such as Open Mic Night, and the Taste of Orland. • Presenter for admissions events and regularly gave presentations on behalf of the Admissions Department in front of large crowds of students and parents.• Journal Blogger on the University's website while promoting student participation by writing weekly journals about current events and activities of student interest.• Named "Best New Admissions Counselor" in 2004 by the Senior Management Team.
  • Score! Educational Centers
    Regional Marketing Director
    Score! Educational Centers Nov 2006 - Jan 2008
    Us
    • Marketing campaign creator and executor for eighteen Chicago area educational centers. Researched, planned and worked community events to generate leads at festivals, schools and parks with events that included spelling bees and neighborhood event sponsorships.• Increased total leads per quarter by over 200% quarter after quarter. Exceeded goals for every quarter with an expected 2007 Q4 return of over 5x my quarterly goal of 450 leads.Q1 – 286 leads Q2 – 815 leads Q3 – 1051 leads Q4 – 1,814 leads

Joey Lax-Salinas Skills

Graphic Design Wordpress Photoshop Photoshop Elements Adobe Creative Suite Imovie Final Cut Pro Avid Editor Seo Copywriting Seo Video Editing Video Production Videography Digital Photography Digital Video Digital Marketing Digital Media Online Reputation Management Reputation Management Social Media Social Media Marketing Social Media Development Photography Photojournalism Wedding Photography Commercial Photography Event Photography New Media Media Production Hdr Apple Aperture Piano Performance Acoustic Guitar Piano Blogging Blog Marketing Video Blogging Product Reviews Social Networking Youtube Online Marketing Google+ Sem

Joey Lax-Salinas Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
    Telecommunications

Frequently Asked Questions about Joey Lax-Salinas

What company does Joey Lax-Salinas work for?

Joey Lax-Salinas works for Zeigler Automotive Group

What is Joey Lax-Salinas's role at the current company?

Joey Lax-Salinas's current role is Marketing Director and Digital Media Producer.

What is Joey Lax-Salinas's email address?

Joey Lax-Salinas's email address is jo****@****ail.com

What schools did Joey Lax-Salinas attend?

Joey Lax-Salinas attended Indiana University Bloomington.

What are some of Joey Lax-Salinas's interests?

Joey Lax-Salinas has interest in Interior Design, Video Production, Wildlife, Social Media, Sports, Cinematography, Children, Outdoors, Adobe Photoshop, Landscaping.

What skills is Joey Lax-Salinas known for?

Joey Lax-Salinas has skills like Graphic Design, Wordpress, Photoshop, Photoshop Elements, Adobe Creative Suite, Imovie, Final Cut Pro, Avid Editor, Seo Copywriting, Seo, Video Editing, Video Production.

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