Digital Content Strategist for Grey Matter, focusing on driving client growth and digital content success. Key responsibilities include:• Development of customer acquisition strategies • Copywriting, email writing, blog writing, and ad writing based on client needs and recommendations• Oversee on-page messaging strategy• Copywriting and ad writing based on client needs and recommendations• Lead monthly client reporting and analytics discussions • Nurture and develop… Show more Digital Content Strategist for Grey Matter, focusing on driving client growth and digital content success. Key responsibilities include:• Development of customer acquisition strategies • Copywriting, email writing, blog writing, and ad writing based on client needs and recommendations• Oversee on-page messaging strategy• Copywriting and ad writing based on client needs and recommendations• Lead monthly client reporting and analytics discussions • Nurture and develop digital marketing specialist talent• Spearhead the development of campaigns and content• Identify ways to deliver the “unfair advantage” for each client. Show less

Laurelanne is a Five Star Rated full-service music instructional company that specializes in singing lessons, vocal techniques, performance enhancement, and performer web presence.• Promotion of company online via social media and SEO techniques. • Web content writing, web content editing, proofreading and web content creation using SEO techniques and Internet search tools • Create and manage client social media campaigns• Develop client websites on the Wordpress CMS… Show more Laurelanne is a Five Star Rated full-service music instructional company that specializes in singing lessons, vocal techniques, performance enhancement, and performer web presence.• Promotion of company online via social media and SEO techniques. • Web content writing, web content editing, proofreading and web content creation using SEO techniques and Internet search tools • Create and manage client social media campaigns• Develop client websites on the Wordpress CMS platform • Deploy e-mail marketing campaigns• Design web graphics to client provided specifications. Show less

Managing Editor for AVIXA's content team with a specific focus on editorial innovation. Using both data and experience, I develop story concepts, manage pitches from other staff and freelancers, and see them through to publication. Key responsibilities include:• Planning and managing all digital content operations• Coordinating and managing the creation and curation of digital content• Managing editorial production priorities for both in-house and contracted video production… Show more Managing Editor for AVIXA's content team with a specific focus on editorial innovation. Using both data and experience, I develop story concepts, manage pitches from other staff and freelancers, and see them through to publication. Key responsibilities include:• Planning and managing all digital content operations• Coordinating and managing the creation and curation of digital content• Managing editorial production priorities for both in-house and contracted video production teams• Collaborating with other teams to source additional content from partners and organization members• Managing freelance writers• Programming digital content across websites and apps, including AVIXA.org and relevant trade show and conference properties• Collaborating with audience engagement team to develop and execute social media content strategy and schedule• Overseeing proofreading procedures and editing copy when necessary• Assisting in evaluating finalized copy for compliance with policies, style, and tone• Optimizing digital content for traffic, engagement, and SEO. Show less

Senior Brand Manager for award-winning NanoLumens marketing department, with broad experience in all aspects of online and print marketing, public relations, brand awareness, and advertising. Duties include building powerful brand narratives to attract customers and establish brand loyalty via social media, website content, custom banner adverting, and print advertising in national industry trade publications.⬇ Other duties include those from prior company role of Marketing Content… Show more Senior Brand Manager for award-winning NanoLumens marketing department, with broad experience in all aspects of online and print marketing, public relations, brand awareness, and advertising. Duties include building powerful brand narratives to attract customers and establish brand loyalty via social media, website content, custom banner adverting, and print advertising in national industry trade publications.⬇ Other duties include those from prior company role of Marketing Content Manager as described below. ⬇ Show less

• Write and maintain corporate website content including SEO and functionality enhancements via the WordPress content management system• Write and produce marketing pieces, sales collateral, web and print advertising material, e-mail promotions, press releases, white papers and other corporate communications assets• Marketing and promotion of company products and services via various social media channels• Identify, develop, and evaluate marketing strategy, based on knowledge of… Show more • Write and maintain corporate website content including SEO and functionality enhancements via the WordPress content management system• Write and produce marketing pieces, sales collateral, web and print advertising material, e-mail promotions, press releases, white papers and other corporate communications assets• Marketing and promotion of company products and services via various social media channels• Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives, market characteristics, and cost and markup factors.⇨ Major achievements: • Redesigned company website and enhanced its content • Increased website traffic from 3,000 monthly visitors to an average of 20,000• Created company podcast program • Expanded company social media reach by 60%• Implemented content experience platform 'Uberflip' to enhance site visitor experience• Implemented employee company advocacy and communication platform to encourage C-suite level and employee social media participation. Show less

• Used DAY CQ5 Content Management System to build and update landing pages for IHG's various hotel brands• Interact with key stakeholders on major initiatives• Interact with web developers in enhancing web pages using HTML and CSS• Enforced copywriting style, SEO and brand standards via a Quality Assurance process I co-developed• Team Lead on Even Hotels site launch⇨ Major Achievement: Content implementation and modification of the new Even Hotels website.

Create and deploy multivariate tests in a web development environment for the purpose of testing website performance, targeting audiences, improving a site's content relevance, enhancing customer experience, increasing conversion engagement and maximizing campaign ROI.

• Managed team online marketing efforts.• Wrote, created and edited various IT search listings and technical articles for technology companies and products.• Wrote and deployed promotional e-mail campaigns for technology companies and products.

• Content editor and writer for Knowledgestorm’s FindTech Blogs.• Editor of listings and content for Knowledgestorm’s Information Technology Search Engine.