DGTLMOTION pioneers in marketing, data and tech to lead companies to success.Together we build a digital growth machine that strengthens your market position. Thanks to the powerful synergy of marketing, data and technology, we grow your customer base, increase customer value and ensure maximum efficiency. We do this with a proven process and effective playbooks.Make your business smarter. Grow it faster. Strengthen your market position.• Growth Marketing• Data & Automation• Development & Technology• Strategy & InnovationFor more info check www.dgtlmotion.nl

My Treats, the conscious foodie’s restaurant guide, is the first platform that focuses on restaurants having a positive impact on people and planet. It matches consumers with restaurants based on their conscious values (local, seasonal, organic, circular,...) unavailable on other platforms.Key Highlights:- 1.000+ My Treats-approved restaurants in major European cities (worldwide coming soon)- Achieving 10% MoM user growth- 10% MoM growth screened My Treats restaurants (currently scaling)- Established partnerships with Dutch Cuisine and Sheila Struyck- Currently launching the first revenue stream and introducing the business model- Bootstrapped to date- Pre-seed fundraising round in progress, targeting €500KFor more information, visit www.mytreats.app.Check it out and download the app on iOS or Google Play (Android)!

As a Freelance Head of Growth, I specialize in:- Providing digital strategy consulting (Lean Startup & Rapid Prototyping)- Designing and implementing data-driven growth strategies, including Go-To-Market (GTM)- End-to-End Product Development and leading strategic initiatives (guiding products)- Roadmap Development (actionable roadmaps and sprints)- Leveraging data and rapid experimentation (full-funnel growth marketing)- Automating intelligent processes- Building scalable CRM systems and marketing automation (e.g. HubSpot)- Building and managing high-performing growth teams (marketing, product, data, development)I help B2B, B2C, and E-commerce companies to drive sustainable growth, and support corporate ventures in developing innovation.Interested in partnering? Let’s connect over coffee or schedule a call!For more information, visit www.zerotohundred.nl.

Deli Home (owner of brands such as CanDo, Bruynzeel, Lundia, Skantrae, and Weekamp doors) aims to make custom home improvements accessible and straightforward user-friendly, with an ambitious goal to become Europe’s leading digital carpentry factory, supported by a current revenue of €360M. This mission is supported by an innovative venture (Skantrae Expert, formerly MetisPro). A comprehensive digital platform functioning as a smart door configurator, quoting module and ordering system. Designed specifically for contractors, craftsmen and building material wholesalers. The platform offers an efficient digital solution for assembling and ordering doors, and related accessories.Key Achievements & Platform Highlights:- Achieved 100% annual revenue growth (ARG) in door accessories- Reduced returns by an estimated 25-50% (resolved error-prone processes)- Saved 1-4 hours per order per employee at wholesale partners (PontMeyer, Jongeneel, and so on)- Successfully onboarded a major wholesale partner (all locations) into the new workflow- Access to new target group of contractors and craftsmen (previously unknown target group)- Decreased product-related inquiries to Skantrae's customer service- Developed a scalable white-label platform for other Deli Home brands- Established a strong foundation for future market expansion opportunitiesThe objective was to create an innovative platform that connects contractors, craftsmen, and building material wholesalers while digitizing the traditional, often manual ordering process. This required a strategy that could build trust and drive conversion despite market shifts and necessary changes in user behavior. To meet this need, we developed a flexible B2B strategy with B2C elements and an efficient MVP, which can later expand to include other product categories such as frames, stairs, tables, and more wooden products.For more information, visit expert.skantrae.com.

Europe’s #1 leading digital strategy consultant.Key Responsibilities:- Contributed to the establishment of a corporate venture (startup) in building materials industry- Focused on driving disruptive innovation in the building materials industry (B2B)- Developed and executed a Go-To-Market (GTM) strategy- Scaled venture building initiatives for growth- Provided strategic guidance on venture building projects for clients (internal)

Contributed to scaling Worksuite (later rebranded to InQommon) from a startup to 15 employees. Initially launched as Worksuite, a digital recruitment platform with an AI-driven matchmaking model to connect Data Scientists and Engineers with companies. Generated €500K revenue within the first two years, up to Q1 2021. Due to Covid-19, pivoted the business model to a digital networking platform under the InQommon brand, leveraging AI matchmaking to facilitate professional connections.Key Achievements & Platform Highlights:- Built a global network of 20K+ tech professionals across 120+ countries, connecting individuals working at companies like Google, Salesforce, Shell, Flowtraders and many more- Facilitated 50-100 daily video meetings for knowledge exchange (an "online Tinder for tech")- Developed an AI matchmaking system based on user profiles (LinkedIn, GitHub, CV), registration details, meeting feedback and platform engagement- Implemented an automated two-sided calendar invitation system, generating (bi-)weekly meeting suggestions with tailored discussion topics- Secured pre-seed and seed funding rounds totaling up to €1MInQommon – The Ultimate Platform for Tech Professional Video NetworkingA space for tech professionals to engage with peers in curated communities. Our AI system matches users based on technical skills and social interests, enabling meaningful 45-minute video conversations that drive professional growth.Outcomes Achieved:- New hires (naturally without active recruitment)- Business collaborations (investment opportunities, co-founder matchmaking and so on)- Strategic partnerships- Solutions for complex development challenges- In-person meetups at tech eventsExplore more at www.inqommon.com.Business discontinued due to challenges with the business model and the shifting investment climate caused by Covid-19.

Advised early-stage startup founders (teams <5 FTE) on core aspects of growth: marketing, data, technology, team expansion and fundraising (angel investering). Delivered customized growth strategies, actionable execution plans and guidance on embedding a growth mindset.Focus Areas: Lean Startup, Value Proposition Canvas (VPC), Business Model Canvas (BMC), Customer Discovery / Ideal Customer Profiles (ICPs), Riskiest Assumption Testing (RAT), Barrier and Usability Testing, Go-To-Market strategy (GTM), AAARRR Funnel, LinkedIn Marketing, Account-Based Marketing (ABM), Marketing Automation, CRM (Pipedrive / HubSpot), Marketing & Tech Stack and more.Why mentoring? Experience Highlights:- Developed 1.000+ digital talents through the Growth Hacking Traineeship- Actively contributed to the 3-month startup accelerator program- Advised corporate innovation ventures, leveraging Lean Startup principles and The Startup Way- Pre-seed and seed fundraising rounds up to €1M (own startup InQommon, formerly Worksuite)

Established a B2B lead generation framework and implemented automated cross- and upsell systems for Startupbootcamp and The Talent Institute within a shared ecosystem. Additionally, provided strategic Growth Marketing guidance to startup teams for all accelerator programs.WE EMPOWER INNOVATORSFounded in 2010, Startupbootcamp is a global startup accelerator with 16 programs in Amsterdam, Barcelona, Berlin, Istanbul, London, Miami, Mumbai, New York, Rome, Chengdu and Singapore. They take startups global by giving them direct access to the international network of the most relevant partners, investors and mentors in their sector in more than 30 countries. 79% of the Startupbootcamp alumni teams are still active and 71% have gone on to raise additional funding from many of the world's leading VCs and angels.

Played a key role in scaling The Talent Institute from a startup with 5 employees to a growing organization of ±30 team members in Amsterdam, achieving €3M revenue in its most recent year.Partnerships & Growth:- Co-developed the acquisition of startups and scale-ups (VandeBron, Ace & Tate, Temper and more) for the 6-month Growth Hacking Traineeship, resulting in 100%+ YoY growth.- Co-developed the acquisition of corporate clients (FrieslandCampina, Nationale-Nederlanden, Rituals and more) for the 2-year Digital Innovators Traineeship, driving another 100%+ YoY growth.New Propositions:- Developed and scaled new offerings, generating €300K revenue in its most recent year and increasing pipeline by 11% through:> Monthly 2-day Innovation Bootcamp (in partnership with MT/Sprout) with 25 participants> Monthly 2-day Growth Hacking Bootcamp (in collaboration with UvA) with 25 participants> Monthly 2-day Content Marketing Bootcamp (also with UvA) with 25 participantsBuilt and managed my own team to scale these initiatives. Established an automated B2B marketing and sales pipeline for lead generation and developed a (digital) cross- and upsell system across the ecosystem companies Startupbootcamp, Innoleaps and TTI.The Talent Institute empowers people to think and act like a startup. 1.000+ growth marketing individuals and 250+ companies are trained in the mindset, skills & tools. By startup skills, we mean the digital & innovation skills that enable startups to move and innovate faster than more traditional companies. Think lean-startup, design thinking, experiment design and growth marketing.

Established a B2B lead generation framework and implemented automated cross- and upsell systems for Innoleaps and The Talent Institute within a shared ecosystem. Additionally, provided strategic Growth Marketing guidance to venture-building teams for corporate clients, including FrieslandCampina, Unilever, Nationale-Nederlanden, Unit4, and others.WE EMPOWER INNOVATORSSince our launch in 2013, Innoleaps has worked with 100’s of corporates to help them manage the rapidly changing business environment they encounter every day. We teach an entrepreneurial way of operating through our executive board sessions, innovation master classes, corporate accelerators and venture building programs. Our focus is on enabling the leadership team and its businesses and innovation departments to create new models, services, and products for growth.We help our partners develop new products, new business models, and most importantly, to understand what an entrepreneurial way of operating means: failing fast and cheap, pivoting, innovation accounting, business model innovation, and corporate startup collaboration.

Co-founded FLAIR as a side business, curating disco house events across Amsterdam at unique venues. Organized 20 events in standout locations (clubs, boats, gardens, rooftops) to surprise and engage guests with unforgettable experiences. In addition to event planning, we showcased emerging DJ talent, providing young artists a platform to break into the scene. Grew the business to achieve €40K in net operating income before closure.

Contributed to scaling VanMoof as a startup from 5 to 100 employees globally (Amsterdam, Taipei, New York, Berlin, & London). As part of the core team, transitioned from a traditional B2B strategy (selling bikes to bike stores) to a disruptive D2C approach, establishing a new standard in the bike industry worldwide through e-commerce and flagship stores. Launched iconic product lines, including F-line, B-line, T-series, D-series, S-series, Q-series, Smartbike, Electrified, Electrified S, Electrified X, Electrified S2 and Electrified X2. Scaled to €15M revenue in its most recent year. Prepared for Series A fundraising €4M venture capital and €2.5M crowdfunding, which concluded shortly after my tenure.Key Responsibilities:- Global Marketing & E-commerce: Co-developed the marketing strategy and operations to establish a global brand presence.- B2B Sales Proposition: Co-developed the branded company (e)bikes sales strategy and operations with the Sales Director, leading to key partnerships, such as:> ±2.000 bikes (F/B-line) at PVH Europe HQ (Tommy Hilfiger and Calvin Klein)> ±4.000 bikes (F/B-line and T-series) at The Student Hotel> Additional partnerships with various corporations (predominantly hotels)- Flagshipstore: Established the Dutch flagshipstore in Amsterdam (ground floor HQ Mauritskade 55), built a sales team of brand ambassadors and developed the operational model replicated in international flagship stores (Taipei, New York, Berlin, & London). Scaled to €2M revenue in its most recent year.

Conducted in-depth research on German customer behavior within the Berlin flagshipstore, focusing on in-store purchasing patterns and the customer journey. Insights from this research were instrumental in refining the strategy for online sales in the German market.

Founded BOOZS as a side business, developing and marketing innovative branded product. Launched the Arctic Ice wine cooler, catering to both corporate clients with custom-branded logo options for gifts and individual customers through our webshop and various retail stores in the Netherlands. Grew the business to achieve €15K in net operating income before closure.www.boozs.nl

Creative and administrative support department HQ PVH Europe (Stadhouderskade)

Creative and administrative support of two departments HQ PVH Europe (Stadhouderskade)

Entrepreneurial internship with a primary focus on (digital) marketing and sales within the Dutch market. Established the flagship store in Amsterdam (located on the ground floor of HQ Mauritskade 55), setting the foundation for brand presence and customer engagement in the Netherlands.

Brandstore Heiligeweg Amsterdam