Joey Davidson Email & Phone Number

Product and Market Development• Provide recommendations on SouthStar’s product and marketing segmentation strategy.• Provide analysis and insight to develop product plans, and business cases as necessary to support:o Acquisitiono Retention o Non-core segmentso Promotional offer testing• Improve product mix of customer portfolio based on product profitability.Marketing Tactics and Evaluation• Provide development of corporate marketing plans and execution of strategies to maximize profitability, increase market share and meet business goals.• Coordinate with other departments of the company to ensure consistency of activities in the marketplace.• Track and maintain keen awareness of competitor marketing campaigns, promotional offers and products.Project Management• Manage all facets of a product launch (e.g. customer care center, IT, marketing, legal and regulatory, etc.)• Coordinate and manage efforts with various internal team as well as external vendors to ensure system projects are designed, tested, implemented and monitored • Document/track project progress and provide status updates to various parties as well as executive team• Develop marketing and product enhancement recommendations based on data interpretation • Interpret and implement strategies and programs based on financial and marketing drivers• Communicate effectively with all levels of management, staff, vendors, and alliance partners.• Strong operational project management experience.• Strong cross-functional management skills

Atlanta, Georgia, Us

Lead the Hard-lines Merch team developing integrated marketing/sales strategies identifying lasting brand positioning w/ development/execution of mktg/advtg/promo/sales plans to drive transactions for all channels segments/targets• Establish annual marketing/branding/sales plans integrated consumer research insights & manage multi-million dollar incremental budgets supporting activation of hardware building material & lumber departments mktg & sales plans • Develop/implement strats on new product/service role outs • Analyze individual Group / Division & Market performance to inform discussions on opportunities & issues in driving accelerated profitable growth Liaise w/ markets to understand changes in system priorities portfolio strats retail & sales environment, economic activity & consumer perception are driving performance• Develop integration of product options into mktg, advtg & sales plans for multiple channels of key segment groups including Direct , BusinesstoBusiness Hispanic Pro Female Home Owners online ecommerce search OLA & mobile• Responsible for tracking/analyzing seasonal & competitive data in development of mktg positioning promo/pricing & sales strats• Lead crossfunctional mktg teams & partner w/ merch leaders to plan/implement retail, ecommerce & BusinesstoBusiness sales/traffic driving programs/promos• Partner w/ Merchs & Vendors in development/improvement of national, exclusive & proprietary brands w/ positioning that aligns with overall THD enterprise strats• Lead/partner multiple agencies, departments/vendors in development of promotional materials print, broadcast, online advertising, search, social media, mobile, PR ecommerce, direct, instore signage & events• Develop/manage multi-million $ marketing/advertising budgets for departments that I support• Manage P&L by evaluating short/long term profitability of departments I support from marketing/sales team to appraise sales pricing & operations throughout all channels

Atlanta, Georgia, Us

Directly responsible for driving overall strategic direction for a $22 billion division (750+ Western stores ) of all marketing efforts including developing long and short term business plans and competitor focused marketing plans. Guide strategic direction to align with overall goals of each regional and divisional teams. Developing and ensuring brand positioning and priorities for the company and product are on target

Atlanta, Georgia, Us

Lead the Hardware/tool merchandising team in developing fully integrated marketing strategies in identifying meaningful and lasting positioning with the development and execution of yearly marketing and advertising strategy accounting for approximately $12 billion dollars in sales. • Developed portfolio analysis, mining and optimizing consumer insights. • Established annual marketing/branding plans, integrated consumer research insights and managed multi-million dollar budget, supporting hardware department for over 2,000 national and international retail locations. • Develop and implement strategies on new product and service role outs • Analyze individual Group / Division & Market performance as required to inform discussions on opportunities and issues in driving accelerated profitable growth. Liaise with markets to understand how changes in system priorities, portfolio strategy, retail environment, economic activity and consumer perception are driving performance• Directly responsible for tracking and analyzing seasonal and competitive data in development of marketing, positioning and promotional pricing strategies.• Lead cross-functional marketing teams and partner with merchandising leaders to plan and implement retail sales/traffic driving programs/promotions

Boca Raton, Florida, Us

Lead the Retail Marketing team in identifying and translating target customer insights into actionable strategies that drove local/regional business and built the brand for nearly 1,000 U.S. and Canadian stores

• Clients included – Pam Cooking Spray, Gulden’s Mustard, Florida Department of Citrus, Tropicana, Pepperidge Farm, International Home Foods, Reilly Foods etc.• Cultivated, established and managed strong client relationships of entire team• Managed client expectations ensuring team meets or exceeds those expectations• Partnered with owner, account team to determine strategic direction and tone for accounts• Identified short term and long term growth for accounts and agency; sought business opportunities within current marketplace and new, related areas• Managed agency operations; built on strategic tools and processes to drive agency creativity and efficiency• Lead agency staff; demonstrated accessibility to team, juniors; managed and monitored staff development, goal setting, feedback, and hiring• Developed and negotiated staffing plan based on scope of work and skill needs• Managed profitability and contributed to overall agency profitability

North Palm Beach, Fl, Us

Ba, Comm. Arts/ Marketing & Advertising/ Sociology

High School Diploma, Advanced General Studies