Camp Fire Central Oregon connects youth to the outdoors, to others, and to themselves, by building strong relationships and providing powerful youth experiences where youth can learn, lead, have fun and be themselves as they navigate the challenges of growing up in the world today, and learn the life skills they need to thrive.As Marketing & Development Director, my role is to tell the Camp Fire Story through social media, advertising, communications, and public relations with the goal of overall organizational growth. As part of the leadership team, I help shape the organization's strategic planning and development including an intentional growth plan for the next 3-5 years involving a capital campaign for program facilities to expand services. My accomplishments and leadership responsibilities include:❖ Developed a new Brand Anthem to direct internal growth and showcase our values and our voice to the community ❖ Performing a website audit to create improved user experience and flow. ❖ Driving brand awareness, engagement, and growth while building and maintaining a consistent brand voice.❖ Leading the Marketing and Outreach Teams❖ Providing vision for all marketing efforts including brand marketing, PR, media relations, advertising, digital marketing, social media, and email communications, content strategy, and the website.❖ Developing, tracking and analyzing key metrics related to campaigns, paid, owned and earned media.

❖ Features: Laird Superfoods, Big Mountain Heli Tours, Bend Magazine, The Old Mill District, Travel Oregon, Oregon Coast Visitors Association, Willamette Valley Visitors Association, Suttle Lodge, Legendary Fly Fishing, Cafeto Coffee, Bepe & Gianni's, University of Oregon.❖ Cover Shots: 2022 Travel Oregon Visitors Guide, 2022 Oregon Coast Visitors Guide, 2023 Cannon Beach Visitors Guide❖ 2nd Place: 2021 National Wild Turkey Federation Photo Contest

Recruited by Grady Britton, I moved to a larger agency and I led creative, media, and production teams by bringing fresh, innovative, and strategic thinking to fuel great creative and brand strategy that drove business and enhanced brands. I identified approaches, opportunities and challenges, and guided problem-solving to pursue the right opportunities. Some key accomplishments:❖ Managed the strategic marketing plan for First interstate Bank’s acquisition of Great Western Bank expanding FIBs footprint into 8 new states.❖ Developed a promotional product messaging system which allowed multiple products to go into market swiftly, allowed for product flexibility and visual refreshing with high impact and minimal effort. ❖ Developed and implemented a new recruiting and hiring process as Chair of Grady Britton’s DEI Committee❖ Developed strategy and creative briefs, and managed consumer research projects to understand needs, to identify approaches, and pursue the right business, brand, and marketing opportunities.

I returned to agency work using my analytical skills to continue in a leadership role developing campaign and brand strategies. Using Kinship’s people-first philosophy, I inspired, challenged, and motivated a cross-functional team to develop data-driven strategies and meaningful campaigns for CPG Brands while establishing relevant KPI’s to measure client success. Some key accomplishments:❖ Led client research projects on consumer insight and digital analytics which increased brand awareness by 66%, social community growth by 100% and consumer engagement by 58%.❖ Developed client strategy to combat the reduction of audience sizes for paid social advertising as a result of Apple’s iOS 14 privacy update❖ Restructured analytics reporting formats to provide more accurate and relevant data to help inform client Marketing strategies❖ Created and instituted a content development process resulting in better cross-team team alignment and more efficient output.

After 3 years in Director and VP roles, I was promoted to CMO providing vision and guidance to the entire cross-functional marketing team and created and oversaw research investments in consumer behavior, data analytics, and industry trends to inform brand development and positioning strategy. Some key accomplishments:❖ Lead comprehensive marketing strategy resulting in 567% growth in attributable revenue over 5 years. ❖ Created and oversaw research investments in consumer behavior, data analytics, and industry trends to inform brand development and positioning strategy. ❖ Commissioned to write the original proposal and co-write the state-funded Regional Co-Operative Tourism Program Plan to lobby for state funds and support.❖ Conceptualized and administered a regional marketing plan in response to the COVID-19 pandemic to prompt economic recovery of Central Oregon’s tourism industry. ❖ Cultivated and maintained strategic partnerships with high profile clients including Alaska Airlines, San Francisco Giants, Sony, Waste Management Phoenix Open, and Sunset Magazine.

In this role, I refined brand messaging and strategy based on consumer research and analysis, establishing metrics, and KPIs. Some key accomplishments:❖ I leveraged consumer research analysis to successfully drive brand strategy. ❖ Created and oversaw research investments in consumer behavior, data analytics, and industry trends to inform brand development and positioning strategy.❖ Completed consumer analysis to support golf campaign strategy for high revenue-generating golf markets. ❖ Developed multiple consumer personas based on audience segmentation. ❖ Managed and executed partnership events and activations.

I Developed annual and seasonal campaign strategies and managed agency partnerships for creative concepts and research. Some key accomplishments:❖ Optimized keyword utilization for SEO/SEM strategies.❖ Developed annual and seasonal campaign strategies.❖ Managed and budgeted external agencies. ❖ Optimized keyword utilization for SEO and SEM Campaigns.❖ wrote and presented annual report to industry stakeholders.

In my first agency role, I drove new business development and instituted branding strategies for client growth. Some key achievements:❖ Developed and executed the rebranding strategy for the Virgin Islands Olympic team. ❖ Structured and managed government contracts for all advertising on VITRAN Public Busses. ❖ Wrote copy for Choice Wireless and McDonald’s❖ Managed the McDonald’s Virgin Islands account.❖ Crafted Budweiser/Bud Light Virgin Islands social media strategy.❖ Managed and wrote copy for McDonald’s Virgin Islands and executed client events and activations.

As a lifetime swimmer, athlete, and coach at the international level, I was honored to represent and grow this organization. I spearheaded all competitive, recreational, and aquatic rehabilitation programs for the swimming association and developed and managed corporate sponsorship opportunities. Some key achievements:❖ I revitalized the stagnant programs through restructuring of fees and payment options increasing revenues by 30%. ❖ As Head Coach, I also successfully coached 8 senior and age-group national champions.

As VP of Marketing for this small start-up, I facilitated and maintained all sales, new business accounts, and essential corporate partnerships. I also designed strategies for advertising, sales, and distribution initiatives. For prospective clients, I drafted and presented proposals to acquire new business and established pricing and packaging strategies. Some of my contributions:❖ Directed Big Red Incubators research and analysis project through the Cornell Business School.

As the first sales-centric role in my career, I drove new business and converted leads to sponsorship opportunities. Because of my solid content creation ability, I was also given the opportunity to provide copywriting for TV, radio, and print projects. One of my greatest accomplishments:❖ I was a top achiever as the #1 employee in new business development within the first six months in the role.

My first opportunity as a professional was as a Marketing Associate for the San Francisco Giants. I was entrusted to deliver direct assistance to the VP of Corporate Sponsorship and the Director of Marketing. My biggest impact:❖ I successfully originated, created, and executed the acclaimed, historic event VISA Olympic Night featured on ESPN’s SportsCenter.