Born in Tulsa, Oklahoma, but living in Salt Lake City for the last 13 years with my wife and 4 kiddos. We can't get enough of these mountains!I spent 11 years with a rad little consumer product company, 360 Electrical, starting out as a project manager then operations manager then shifting into sales, ultimately as VP of sales and revenue. I was surrounded by talented leaders and mentors who empowered me along the way and I was fortunate enough to drive sales growth from 4MM to 25MM in ARR in 6 years. Ready for a new adventure and new set of challenges, I took a job with a boutique technology consulting firm, SingleStone Consulting, as part of a team tasked to build business outside of their core verticals (insurance and financial services). It was here that I was first introduced to a common challenge in this consulting, B2B services space. One day, I asked my CMO how we’d grown the other areas of our business. His answer was, “we’re a relationship business, we grow through relationships”. Reasonable answer–the only problem was that I was brought in to grow our business in new industries... you know... those industries in which we didn’t have relationships. Uh oh...You see, most firms or companies like this started and grew out of existing relationships. This is a great way to start and initially build a business, but eventually, you run out of existing relationships and can't get introduced to others fast enough. I needed a way to start conversations and create new relationships that weren't connected to our business in any way previously. I got to work. I created a process and approach through a bunch of trial and error. I embraced a concept I learned in Tony Fadell's book, Build--Do, Fail, Learn. I learned a ton. And soon, I was getting meetings setup with companies we weren’t connected with previously, ranging from Fortune 100 companies to small startups. After learning how to do this for my firm, I decided to set out on my own and help others do this as well because I learned quickly that this isn't a unique challenge to my last firm. Most consulting, or services based companies, I’ve talked to started with their relationships, then plateaued and got stuck. And they're still stuck, and unsure of how to grow beyond those existing relationships they have.