Strong believer in e-commerce business. Experienced in digital marketing, e-commerce platform and channel business development.​Wardrobista is derived from the word "Wardrobe". It is a community of fashionistas who want to best utilise the limited wardrobe space by having a dynamic closet mixed of rental items & the favourite pieces that cannot be shared (e.g. shoes, lingerie). They want to reduce wastage in fashion by renting items that are worn/ used very few times (e.g. gowns, evening clutches, cover-ups for vacations). "Own the look, not the dress" is the fashion motto. Wardrobista was started in February 2017, offering clothing & accessories rental service that frees up space in modern wardrobes. Over 100 designer brands now available online.www.wardrobista.comFollow us atInstagram: www.instagram.com/thewardrobista/Facebook: www.facebook.com/wardrobista/

Based out of Hong Kong, I worked in partnership with One Commercial Partner Team Vice President in Microsoft Asia, Asia Leadership team and headquarter team to drive the channel business. Keeping up with the business rhythm management, helping field teams to achieve more, as well as orchestrating various strategic pursuits and initiatives, including geo expansion program, start-up recruitment strategies, Global SI and Go-To-Market program.

Partner Business Development◦ Accountable for the growth of the business across distributors and over 40 channel partners in Hong Kong. Increased cloud mix of managed partners by 15% and launched 10+ partner co-sell ready solutions to drive partner digital transformationPartner Recruitment and Enablement◦ Identify existing and new partners to create a balanced portfolio aligned to business requirements. Successfully added 150+ channel partners in 1.5 years and accelerated cross cloud products adoption in Hong Kong◦ Closely working with different internal teams, including product, technical, training, and marketing team, to secure and coordinate resources and programs to enable partner capacity growth for current and new capabilities.Channel Transformation and Build Scalable Solutions◦ Lead the Cloud Solution Provider (CSP) platform launch and development in Hong Kong. Actively working with distributors to publish and promote their marketplace to drive managed cloud service packages. Identify and differentiate themselves from each other to drive partner success.

Leading the Microsoft Hong Kong commercial marketing strategy (advertising, content and PR) and online sales. Responsible for the marketing budget and monitor every campaign KPI. Collaborate with different internal stakeholders for commercial event management. Close engagement with Cloud focused partners to drive Digital Transformation campaigns with customers.Marketing Strategies & Online Sales◦ Prepare operating and strategic plan as well as formulation key strategies to achieve marketing goals◦ Execute initiatives and programs within given budget & resources◦ Experience in both online and offline advertisement, plus having wide range of connections with production house, creative agency and media agency◦ Oversee US$1.2M revenue for cloud related online business in each quarterCommercial Event Management◦ Execute excellent cross team communication to launch over 20 events in 1.5 years. Event format includes workshop, seminar, business networking, ceremony, new channel model launch event, and more.Partnership Development◦ Close relationship with different business associations in Hong Kong, incl. HKPC, TDC, Cyberport, etc◦ Launched the first start-up project with a few key midsize local business owners, successfully influenced SMBs to switch to Microsoft cloud solutions as well as being our key opinion leader◦ Multi-industries connections (e.g. banking, lifestyle, beauty, fashion) for joint promotion to drive greater business impactWeb & Print Content Development◦ Oversee all SMB marketing and communications in Microsoft Hong KongBudget Control◦ Meet marketing and sales financial objectives by forecasting requirements; prepare an annual budget; schedule expenditures; analyse variances; initiate corrective actions