Joseph Keefer Email & Phone Number

I develop strategic, scalable growth plans and position brands for success across the fashion landscape. Partnering closely with clients, I lead them from initial concept and product design through to market-ready wholesale solutions. My work includes forging key strategic partnerships and positioning brands for maximum impact. I have driven diverse growth outcomes—from high-demand launches, such as 20,250 units sold in two weeks, to sustainable, gradual growth strategies. For major retailers, I have revitalized private label lines, achieving over 70% sell-through at full price, enhancing brand presence and profitability.Design & Development:Tim HamiltonRobert Geller DenimBarneys New YorkDeveaux New York Baldwin Denim / BLDWN6397 (Mens Design Study)Re-Inc (Megan Rapinoe’s brand)Earnest SewnRecess Studios / MelaireOlderbrotherAndafterthat Machus Lazy SunMerchandisingSiki ImRecess Studios / MelaireAndAgainHarden NO.LISTEBusiness Development & Sales Good Art HLYWDSaint Laurent ParisSiki ImRobert GellerThe News ShowroomHardenD.B. Journey (LVMH Venture Funded)BLKRBNTimo WeilandRecess Studios / Melaire Artilect StudiosDeadwood Bielo Sebastien AmiMucha (c)Arne

Launched and established JKEEFER, a menswear brand recognized for its unique aesthetic and meticulous craftsmanship, rapidly gaining traction in the fashion industry since its inception in 2020.Honored as a CFDA Interim Member in 2023, in recognition of the brand's impact on modern menswear and creative direction.Successfully positioned the brand in both retail and high-profile settings; celebrities including Justin Theroux and Julian Casablancas have chosen JKEEFER, enhancing visibility and credibility.Developed and secured partnerships, including a wholesale collaboration with Nordstrom, effectively expanding brand reach and presence in luxury retail.Oversaw all aspects of brand identity, product design, and creative strategy, ensuring alignment with industry trends and customer expectations.

Montréal, Qc, Ca

Brand Development:During my time with SSENSE we successfully launched Random Identities by Stefano Pilati. Following our launch and exclusivity, I created a go to wholesale plan for the brand to achieve their targeted growth plans. I took ownership over developing action plans for our internal portfolio of brand investments, I would study their efficiency, areas of strengths and weakness, market awareness, etc and provide direction as to how to best improve and grow the brands. Design & Development:Creative Director of the initial private label collection. I built the framework and workflow for a private label program within the SSENSE infrastructure while also designing and merchandising the initial collections. I developed a partnership with Japanese textile and production partner to be the backbone of our new supply chain. I partnered with the marketing and buying teams to develop strategy and pioneer new lanes of communication for successful and scalable growth leveraging their expertise. This initiative was a new concept within SSENSE one I was recruited to build from scratch. Collaborations: Lead cross channel ideation for creative marketing partnerships and collaborations that elevated and expanded the SSENSE brand. I identified opportunities for partnerships/collaborations and how they aligned with the SSENSE purpose and principals. I lead the creation and activations around these potential collaborations with the marketing and buying teams.

Paris, Paris, Fr

I was hired for the wholesale market periods each season by the NA VP of Wholesale to leverage my relationships and expertise in the NA market. I was able to work together with the SLP team and grow our seasonal sales during my time with the company. We beat our budgets by an average of 25% seasonally.

Built the brand from the ground up starting with print t-shirts from 2009 to 2012 later evolving into a small edited mens and womens RTW collection sold in select retailers across the world as well as featured in key magazine and websites.I leveraged my relationships and sales expertise to build the brand's presence in key markets with speciality boutique partnerships. Additionally I was able to open a strong business for the GHSTS brand with Bloomingdales in their top tier doors. I was the creative director of the label with my focus being on the mens collection as well as lead the merchandising of the collection, my partner Sam McElrath designed womens collection as well as was the director of sampling and patternmaking. We collaborated on the direction of the collection as well as the inspirations. GHSTS was tapped by the Sydell Group Hotels to design and produce co-branded uniforms for their property The Line Hotel DC. We partnered with the hotel and create a unique uniform experience for their staff that was made in USA and aligned with the creative vision of The Line Hotel brand. Brand was featured in the likes of:HypebeastOffice MagazineNylon Spain MR MagazineWWD Block MagazineKey Celebrity:Cat PowersPhantogramKevin AbstractBen NordbergTaylor Tomasi Hill

Cultivate an exciting menswear roster for our showroom while achieving strong seasonal sales growth. I worked with our designers to create merchandising strategy and collaborate to design product to strengthen brand identity and based on consumer insight. Through outreach I built strong relationships to creating exciting opportunities of partnership between brands and retailers. Managed a business that spanned 65 retailer partners worldwide with sales in the $2.5 million range.

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Work directly for award winning designer to execute sketches, fashion illustrations, research inspirations, color stories, etc. in line with the brand and the seasonal stories. Work with Mr. Geller to develop, design, and grow the Seconds collection and explore a new opportunities within the subcategory. Work to independently manage all deadline driven and collaborative brand projects. *Awards: CFDA/Vogue Fund Finalists 2011, CFDA/Swarovski 2012 Menswear Designer Winners

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Responsible for our seasonal sales campaigns and growing the Robert Geller business while I was part of the team. Managed the assortment from a design/merchandising perspective while engaging our retailers to explore newness and grow their depth seasonally. I built important relationships with Barneys NY (several special programs), Bloomingdales, Ssense, Forward, etc. I was able to steer the brand to scalable growth in same store sales as well as new accounts. I worked with retailers on strict performance budget goals to grow our business together.

Philadelpia, Pa, Us