Joey Nelson Email & Phone Number

Tampa, FL, US

Tampa, Florida, United States

Portland, Oregon Area

Portland, Oregon Area

• Lead creation and execution of global basketball PR content, including: footwear press releases, seeding tactics, partnership announcements, retail copy, event briefs and recaps, talking points, bios, scripts and key.
• Manage and support execution of the overall digital/social strategy; including creation of social tools, community management of @adidashoops social channels and collaboration between media/influencer partners
• Play a leadership role in the development and implementation of the basketball category’s communications strategy, including seasonal product stories, community initiatives, campaign concepts and marketplace execution
• Key projects include: James Harden’s MVP campaign, Donovan Mitchell’s “Rookie?” campaign, Harden Vol. 2, Dame 4, 2018 rookie draft class announcement and 2017-18 NBA All-Star Weekend
• Build relationships with media and agency clients, while collaborating as an activation partner to local markets
• Assist in execution of retail copy, digital copy, social content creation, email newsletters and category sell-in tools

Portland, Oregon

• Served in key role assisting global basketball brand communications developing seasonal PR content, including: press releases, event recaps, pitches, bios, scripts and key messaging
• Developed integrated marketing plans and press materials for athlete partnership announcements while executing research of competitive landscape: James Harden/2015 rookie class announcements and NIKE KD8 recap
• Implemented comprehensive internal communications plan, including: informational vignettes, grassroots recaps and corporate messaging covering the James Harden partnership

Orlando, Florida Area

• Created long-form stories highlighting student-athletes for football game day programs, while also contributing print/digital articles covering all university sports to Everyday Champions and the IMG Knights Insider.
• Assisted in the management and creation of content across football, basketball, baseball, tennis and volleyball: previews, recaps, social media channels, gameday programs, university archives, player bios and photo.
• Served as media contact, photographer and social media manager for UCF Women’s Tennis (2014-15)
• Communications Student of the Year (2015)

Tampa/St. Petersburg, Florida Area

• Performed in critical role as media-facing member of the Buccaneers’ public relations team through four seasons
• Conducted post-game interviews with NFL head coaches and players while transcribing collected quotes to press for print, television and digital media coverage
• Organized and distributed media packets for prominent national publications: print, radio and TV

Orlando, Florida Area

• Crafted compelling content as a copywriter for IOA’s website redesign
• Aggregated marketing collateral, implemented an updated editorial calendar andcreated brochures for industry clients

• Published more than 30 articles as a contributing columnist, covering UCF & the Tampa Bay Buccaneers
• Generated more than 31,140 reads and earned 10 'hot read' medal achievements