Joe M. Yoder Email & Phone Number

Dallas/Fort Worth Area

Represent Hunter's line of the world's finest automotive under-car care equipment, i.e., alignment, wheel balancing, tire changing, brake lathes, and inspection systems. Working in Dallas market. 24% over 2019 quota. One of few Hunter reps in world with prospect and user list that's 100% verified. Enhances accuracy of quota and expectations. Recognized for dogged persistence and relationship-building skills. Work very well with teammates--frequently provide positive affirmation of team members' outstanding work and customer care. Customers appreciate that I ask lots of questions to get to know their business and ensure that they get equipment that is the optimal fit for their business and customers. Responsible for the light- and medium-duty segments. Work with area distributors to increase their knowledge and sales. Advise current customers and prospects as to which products best suit their needs and can optimally increase their productivity and revenue.

Fort Worth, Tx 76140

Leading the sales and marketing program for our Dynasys auxiliary power unit division. 2014 is up 38% up from 2013 and the year isn't done. Made one of Cantwell's largest sales in history shortly before leaving. Turning sales focus from 100% outbound cold calling to more efficient, inbound lead-generating system. During first 10 months, inbound sales contributed 65% of business. In August, it was 80%. Launched most successful lead-generating advertising program in company's history. Number of leads exceeded projections by 300%. Launched new web site that has surpassed the number of leads produced in Jan-July, 2014 by previous site for all of 2013. Worked with trade magazine's staff to earn the opportunity to be the only Dynasys representative in the industry's largest editorial feature. The only dealer of any brand included in the editorial. Leveraging exposure with ad featuring powerful testimonial from a fleet manager. Will cross promote with email and social media exposure. Establishing a customer follow-up system that ensures that we exceeded their expectations and that encourages them to post reviews and tell others about the Dynasys unit and Cantwell's quality installation services. Seeking leads to fleets with trucks with high idle times and that are also interested in reducing maintenance costs.

Dallas, Tx

Used my award-winning marketing and sales experience to help clients manage their print communication needs and build more effective communication programs. Learned how to more efficiently produce printing. Landed new accounts including the Metropolitan YMCA of Dallas and GE Energy. Earned the recognition of becoming the first AlphaGraphics location to become a GE Approved Vendor. Designed and produced the POS display shown in the picture for an auto repair center that is also a registered art gallery. POS combines the mechanical components of the auto business with the artistic design that complements the art gallery. Owner is thrilled with the finished product and it still looks great after being used for over two years. Working with multiple mediums (metal, plastic, vinyl printing) is very challenging but rewarding. Creating great point-of-sale displays is particularly essential in retail environments where too many untrained "sales" people are asked to sell with little to no product knowledge.

Lewisville, Tx

Directing the sales and marketing for a "start-up" company with a unique system for repairing automotive finishes.• Broke new category--car washes• Revised internet advertising's creative strategy and doubled leads generated vs. 2010.• Built relationships with existing customers and using them for testimonials and referrals• Sales rate was 125% above projections• Using ACT! CRM for lead follow-up and performance tracking

Joined 50-year old company that serves the awards and recognition industry. • Grew business 10% during 2009 and had third highest sales month in company history in April.• Business was growing at 22% rate in 1st Q. 2011.• Managed sales team of ten people and marketing manager. Reported to President and Owner.• Crafted new creative strategy for advertising and it produced a record number of leads. Directed the development of new company brochure and it is considered one of the most innovative and effective in the industry. • Established employee recognition program that improved morale and added excitement to company meetings.• Launched a public-service program (Relay for Life, American Cancer Society) and raised thousands for the charity.

Launched business that is similar to "California Closets" but is focused on garages. Operation became the largest franchise business in the chain in just nine months. Recognized for having the largest store in each year of its existance: '06, '07 and '08.• Created customer-centric, service-oriented and quality-focused business. Accomplished this by: * Selecting higher visibility and better demographic location that produced almost twice the traffic of a typical store * Creating industry’s most compelling estimating/sales system that produced a closure rate estimated to be 30% higher than comparable stores’• Increased sales in 2007 by 40% and increased profits by 140% despite parking lot being under construction and partially blocked for two key months and the loss of strip center’s anchor • Exceeded the 2007 corporate goal of $650,000 by 30% ($850,000)• Generated the highest profits in 2007 of the 13 franchise and three company-owned stores nationwide.

Dallas, Tx

Became Asko’s first Director of Marketing in recognition of contributions during the ten years I directed Asko’s marketing and communications as a consultant. From 1990-2000, Asko grew from $50,000 to $100,000,000+ in annual revenue, more than doubling in size every year. We accomplished this by:• Positioning the appliances as the leader in performance, energy and water conservation, and quietness and demonstrated this superiority with aggressive comparative creative strategy. • Creating an innovative media strategy and negotiating the buys that achieved discounts comparable to much larger accounts and that generated leads at twice the industry average. Hired and/or managed in-house sales trainer, graphic artist/writer, and PR director.Used outside creative and internet talent to create some of industry’s best work at significant cost savings.

Dallas, Tx

Launched a marketing firm and was booked 120%+ from day one with significant commitments from Asko and other clients. • Provided full range of marketing communications and public relations services.• Grew business with nothing but referrals from clients and vendors to $3,000,000 with excellent profits• Supervised PR director and account executive.

Dallas, Tx

Developed the marketing and strategic plans for numerous accounts. Very active in new business development. Supervised the implementation of the creative, media, public relations, and research staff. * Developed the strategic and promotional strategy for a high tech company that desperately needed new leads. Campaign generated so many it was a DMA Effie Award Finalist. * Crafted the creative strategy for a campaign for a publishing company that made its do-or-die launch of a new text book series successful. It was so successful the company was acquired by a major publishing company. * Successfully launched the Asko line of appliances nationwide with only $50,000 in advertising and PR.