Worked with B2B clients and partners in the APAC region to enhance sales, lead generation, and digital marketing efforts. My efforts were aimed at expanding market share and supporting partner sales initiatives● Building enduring client relationships through a consultative approach, I specialise in delivering tailored solutions across diverse channels. My expertise spans lead generation encompassing content syndication, intent clicks, and BANT-based qualification, alongside digital advertising, event management, and compelling content creation. From thought-provoking podcaster interviews to engaging webinars and sponsored content, I ensure every client receives a bespoke strategy to meet their unique needs.● Exceeding revenue targets by developing and expanding new/existing sales channels, contributing to TA's brand elevation suite growth.● Channel Sales Management: Focused on building new partnerships and driving sales across APAC. ● Strategic Account Management: Managed a diverse portfolio of top-tier tech companies, ensuring timely execution of partner marketing strategies.● Cultivating long-lasting stakeholder relationships, identifying upsell opportunities, and prioritising client retention and win-back strategies.● Stakeholder Engagement: Developed strategic relationships with C-level executives to align sales goals and channel partner objectives.● Pipeline and Forecasting: Maintained accurate sales forecasting and managed CRM systems to ensure pipeline health and alignment with KPIs

Oversaw client services and sales activities for major enterprise technology brands across the APAC region, focusing on channel growth and business developmentKey Accounts: Cohesity ASEAN, Lenovo, Alibaba Cloud APAC, Zscaler ANZ, Sonatype ANZ, BMC Software, Intralinks, Singtel HK, Bitsight ASEAN, Lapcom, etc. ● Channel Expansion: Delivered new revenues by acquiring key logos in the enterprise technology space, focusing on content syndication and channel sales.● Build on existing relationships, accessing a variety of Budget pots, Demand, Brand, Content and Insight across the breadth of the APAC team● Sales Strategy: Played a key role in the development of go-to-market strategies, growing business across APAC through cross-functional collaboration.● Negotiation skills when it comes to closing deals● Target Achievement: Consistently exceeded sales targets by aligning business strategies with partner needs and closing high-value dealss● Monitor market & competitor activity to help identify Strengths, Weaknesses, Opportunities & Threats to VP of APAC● Ad-Hoc collaboration with internal teams on specific projects ranging from Operations, Marketing etc● Working closely with the team to help grow our awareness in APAC

Managed high-priority accounts and partnerships with global restaurant brands, focusing on data-driven sales strategies and growth initiatives.Key Accounts: MOS Burger Group, Café de Coral Group, Taste of Japan Group, Ten Ren’s Tea Group, Maxim’s Group ● Partnership Management: Led strategic partnerships with top restaurant groups, driving growth through targeted marketing and sales initiatives. ● Build strong relationships with key stakeholders in my portfolio ● Data-Driven Sales: Utilised data analytics to identify growth opportunities and improve profitability for key partners. ● Cross-functional Collaboration: Worked closely with marketing, operations, and customer service teams to launch new initiatives and drive account success

McCorkell is an integrated agency. We service local and global brands with Strategy, Marketing Ops and Automation, Creative, Digital, Audience Intelligence, Events, Content and Contact Centre — across B2B and B2C. Focused on driving growth through strategic partnerships with major tech brands across the APAC region.Key Accounts: Verizon APAC, Singtel SG, Red Hat APAC, Criteo SG, Hong Kong University● Channel Sales: Drove business growth through partner marketing and demand generation campaigns for clients like Verizon APAC, Red Hat, and Singtel.● Account Management: Managed day-to-day campaign execution, ensuring alignment with● Encourage smart growth fostering productivity and profitability ● Provide best-in-class customer service for new and existing clients● Promote regional business and supplier alignment ● Success in reaching designated targets● Managing campaigns and adding value to contracts● Manage all day-to-day budgeting aspects of designated accounts● Work with management to develop strategic marketing applications● Participate in developing sales opportunities with prospects and current clients

Key Accounts: Intel APAC, Hitachi ASEAN, IBM ASEAN Job roles• Working to achieve the KPIs of your team as committed to in the gyro: Singapore Annual Plan.• Trafficking projects from creative brief, through production and fulfilment• Producing follow-up reports on current projects – predominantly in the form of digital campaign analysis• Ensuring all campaigns are planned, briefed and monitored to achieve creative and production excellence and innovation, within the agreed timescales.• Having a thorough understanding of and manage account handling processes including TrafficLive job management system, creative briefing and finance processes• Ensures the faultless on time and within budget delivery of client campaigns• Supporting Account Director with campaign management of ongoing integrated campaign briefs.Agreed upon KPIs to be completed by:• Reporting directly to the Account Director, ensure the team and accounts are successfully achieving its KPIs, delighting the multiple client stakeholders, and ensuring the AE team meets objectives, ensuring gyro’s interests are protected.• Support the team enabling them to hit their Overall responsibility for the successful delivery against the KPIs

Key Accounts: NetApp ASEAN + HK, Zebra APAC▪ Managing consultant's day to day activities. ▪ Ensuring all team metrics, including revenue targets, sales numbers, and customer satisfaction.▪ Mentor & coach the team, including coaching consultants on their call structure, effective advertising solutions, ROI conversations, effective introduction into calls, time management & customer advocacy.▪ Implement initiatives & incentives to encourage activity & performance.▪ Constantly review team performance & process to look at ways to consistently provide clients with exceptional service, quality outputs & deliver within promised time frames within a competitive environment and proactively acquire and maintain customer portfolio.▪ Executing multiple projects on a daily basis.▪ Maintaining a focused work ethic whilst operating within firm time constraints.▪ Identifying C-Level decision-makers and building strong strategic relationships.▪ Conducting research to gain a cross-functional view of the company or enterprise and its purchasing behaviour.▪ Developing sales-ready opportunities by qualifying accounts and collection information that includes business pains and data such as timelines; project teams, budget and other competitive information.▪ Documenting information in accurate and concise reports (in English) for clients.▪ Translating and providing insight into discussions whilst participating in conference calls with Clients to articulate various trends in the market and further outline the lead opportunities.▪ Manage databases by appropriately completing the various components defined by the Program Manager.