Joey Ratcliffe Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Media:- Media Relationships- Media Outreach- Player Briefings- Media Releases- NRL + Club Relationships- Crisis Communication ManagementPlayer Communication:- Member Communication StrategyBrand:- Leading entire brand re-design (logo, fonts, colours)- Implementing brand look and feel across the entire RLPA presencePartnerships:- Sportsbet x #TryJuly- The Players’ Champion x Channel 9Social Media & Content:- Player Engagement Strategy- PR Campaigns: ‘Teal Tile’- Content Strategy and Implementation- Even Content (e.g. Leaders In League)- Growth Strategy- Branding & Design

North Sydney, New South Wales, Australia

I helped tell Reckon's brand, corporate and customer stories through video, words and photos via television, radio, publishers, paid media, social media, PR, blogs and partners.Reckon specialise in creating accounting software for small business and are passionate about helping people, businesses and their advisors become and stay successful. Check out The Road to Resilience and the Reckon Resilience Report: https://www.reckon.com/au/resilience/My role at Reckon also involves telling the stories of their other brands APS (practice management solutions for accounting firms), Better Clinics (practice management software for allied health clinics) and Better Bookings (scheduling software for businesses).

Sydney, Australia

Creating and growing the AthletesVoice video strategy to help athletes and brands tell their stories. In this role I was an end-to-end resource — aiding the sales team, using data insights to create concepts, working in pre-production, production and post-production, as well as distributing the content in my other role as Digital Marketing & Audience Manager.Achievements:- Mumbrella 'Media Brand of the Year' 2019- Mumbrella 'Sports Media Brand of the Year' 2019- Sport Australia 'Best Contribution To Sport Via Digital Media' 2018- Creating content for brands such as Suncorp, New Balance & the Australian Federal Government

When I first began at AthletesVoice, I was responsible for launching and growing the social media and digital marketing properties. Working with athletes and brands, I was responsible for growing the audience from the ground up to create one of the most loved sports publishing platforms in Australia.Achievements:- Built a social audience of 180,000 in two years- 7.3m unique visitors in two years- Averaging 10m social media impressions per month- Creating paid social media campaigns for premium brands such as Jaguar, Hublot, MLC & The Australian Institute of SportCreated and executed:- Social media strategy- Paid media strategy- Influencer strategy (for athletes and brands)- Digital marketing strategyAs well as:- Managing the digital marketing and social media budget- Post-campaign reporting- Working with athletes to share their content made with AthletesVoice- Continually generating new fans of AthletesVoice

Sydney, Australia

- Continually evolving the Sydney Sixers digital content and social media strategy- Managing and driving growth across all Sydney Sixers digital channels- Strategising ways to create new BBL fans- Producing and evolving original video content- News writing & engaging fan base through digital storytelling- B2C marketing- Creating content for partners and sponsors- Delivering content for partners and sponsors- Creating out-of-season prominenceACHIEVEMENTS:- #1 BBL digital channel during the summer of 2016/17- CEO's 5 Es Award for Excellence, Ethics, Energy, Engagement and Enjoyment- Reaching 1 million social media followers on Facebook, Instagram and Twitter- 70k new followers on Facebook in first 6 months- 14.4% growth in Twitter followers during BBL|06 and WBBL|03- 20% increase in Instagram followers in first 6 months- 750% YOY growth in website video views

North Sydney

Golf Link: Australia's biggest golf websiteKey responsibilities include:- Developing and implementing video strategy- Producing, filming and editing video content- Reshaping and evolving news content- Writing news- Implementation of native advertising campaigns- Social media management and strategy- Managing content mangement system- Writing HTML for websites and email- Creating B2C and B2B marketing campaigns- Analytics and reporting- Graphic design and Photoshop- SEODuring my time at Golf Link, the website saw a drastic improvement in key metrics:- 1400% increase in user-initiated video views- 40% increase in visits- 35% increase in page views- 43% increase in average session time- 27% decrease in bounce rate- 26% increase in new users- 400% increase in social media reach

North Sydney

Key responsibilities include:- Developing and implementing video strategy- Producing, filming and editing video content- Reshaping and evolving news content- Writing news- Implementation of native advertising campaigns- Social media management and strategy- Managing content management system- Writing HTML for websites and email- Creating B2C and B2B marketing campaigns- Analytics and reporting- Graphic design and Photoshop- SEO

Producing, editing and voicing sports highlights packages for The Roar. Including:- State of Origin- NRL- AFL- FIFA World Cup- A-League and Finals

- Producing and creating music videos for television- Television advertisements- Wedding video production- Marketing videos- Short film production

Graduate Diploma In Journalism, Journalism

Bachelor Of Arts (B.A.), Film/Cinema/Video Studies, History