Marketing and Communications Consultingo Provide programs and services for public relations, branding and general marketing/communications

Oversaw all marketing, branding and media relations initiatives for North America o Developed brand image and marketing materials/collateralo Provided counsel for product messaging and launcheso Supervised online/web brandingo Headed up strategic and tactical efforts for all public relations/reviewso Ran national and regional trade show programso Managed social media programo Coordinated brand marketing efforts with Europe and Asia offices

Conducted contract work with various agencies.o Wrote/edited copy for advertising materials, web content, press releases, marketing and product collateral o Assisted with public relations and social media outreach

Directed and managed one of the agency’s largest, key clients: Samsung Electronics (Information Technology Division)o Provided counsel for division brand and product messagingo Implemented services and methodology to focus on client’s business planso Managed strategic and tactical efforts of public relations activities/product launcheso Worked with internal marketing/communications team to craft and develop corporate messaging and positioning

Responsible for the development of brand identity and corporate marketing activities for the U.S., Canada and Latin Americao Oversaw corporate and product public relations outreacho Supervised print/online advertising, website developmento Organized national and regional trade showso Managed channel/retail marketing merchandising displays and POPs, corporate branding/visual identity

Managed the development and execution of all public relations and promotional activities in the U.S. and Canada for existing and new projects/productso Created business-to-business, consumer lifestyle and consumer education programs to target new audiences and markets o Worked with cross office team to craft and develop corporate messaging and positioning for worldwide announcements and product launches o Assisted with writing/editing of other marketing materials

Developed strategic corporate and branding campaigns for all key office accounts o Created consumer/lifestyle outreach and education program, as well as business-to-business outreach campaigns for clients’ products o Worked in shaping office budgets and yearly business planso Generated and led teams that brought in approximately $750,000 in new accounts/revenue o Accounts/Clients: Alpine Electronics, Pioneer Electronics, RadioShack and Tripath Technology

Oversaw and managed account teams for implementation of media relations programs for technology/entertainment and lifestyle-related elements for inter- and cross-office accountso Created and produced client-specific events to target key audiences and media o Responsible for development of junior staff and assisted with new business initiativeso Participated on teams that brought in approximately $500,000 in new accounts/revenue o Accounts/Clients: Alpine Electronics, JFax, iBeam, OpenTV, FasTV and innovatv.com

Supervised multimedia/gaming and consumer electronics accounts; responsible for creating and implementing public relations programso Coordinated logistical support for press conferences, trade shows and media eventso Accounts/Clients: Alpine Electronics, Memorex Software, Konami and L3 Interactive