- Attended 3dsense Media School Diploma in Motion Graphics (Nov 2020 - Nov 2021)- Attended MAGES Institute of Excellance's Motion Design Production Techniques (Jul - Aug 2020)- Attended Republic Polytechnic Urban Agricultural Technology (Jul - Nov 2020, Jan 2022 - Oct 2023)- Volunteer at Greenology, and design consultant at Buddhist Society of Western Australia (Book cover project), Tzu Chi Foundation (Stay Home Quilt, Ang Pao Project).

• Conceived and redesigned high-fidelity prototype for existing app with R&D team.• Conceptualize and created promotional materials for trade shows, product brochures, catalogs, magazine advertisements, web banners, blog, social media and website.

• Developed, conceptualized, and implemented creatives for corporate materials, artwork templates, and communication resources including eDMs, presentations, training materials and corporate marketing collaterals for the Asia Pacific region across various touchpoints (packaging, store, online, print, direct). • Delivered training program to end users with increased sales engagement and revenue.• Created and designed digital assets for events including microsites, video content, banners… Show more • Developed, conceptualized, and implemented creatives for corporate materials, artwork templates, and communication resources including eDMs, presentations, training materials and corporate marketing collaterals for the Asia Pacific region across various touchpoints (packaging, store, online, print, direct). • Delivered training program to end users with increased sales engagement and revenue.• Created and designed digital assets for events including microsites, video content, banners and continuously optimised for digital channels. Show less

Clients: Arts & culture (NUS Centre for the Arts, Singapore Chinese Orchestra), Consulting (SSK International), FMCG (Wen Ken Marketing, Grabz, Candyman), Non-profit organisation (Community Development Assistance Council, Kidney Dialysis Foundation, Singapore Children’s Society), Retail (Thailand Creations), Real estate (Wingtai, Allgreen Properties, Anderson Land Pte Ltd).• Conception of innovative visual design in print ad and collaterals for launch of property.• Ensured brand… Show more Clients: Arts & culture (NUS Centre for the Arts, Singapore Chinese Orchestra), Consulting (SSK International), FMCG (Wen Ken Marketing, Grabz, Candyman), Non-profit organisation (Community Development Assistance Council, Kidney Dialysis Foundation, Singapore Children’s Society), Retail (Thailand Creations), Real estate (Wingtai, Allgreen Properties, Anderson Land Pte Ltd).• Conception of innovative visual design in print ad and collaterals for launch of property.• Ensured brand consistency in application of corporate identity through research, production of style guides and templates.http://cargocollective.com/sui#277072• Developed logo for consulting firm using vibrant colors and created the illusion of a continuous motion to illustrate the company’s progressive vision into the future. http://cargocollective.com/sui#263375• Illustrated logo for retail shop using natural elements to emphasise the skill of the artist. Worked closely with client for color corrections. http://cargocollective.com/sui#263553• Editorial design for Australia Tourism’s Colours of France 2008 Professional Guide distributed at the annual South East Asia Workshops with more than 300 travel trade professionals and media. Clean and fresh layout with emphasis on visuals.• Designed and conceptualised marketing collateral (neck tag, standee, poster) for the launch of Wen Ken’s new FMCG beverage product, Cool Rhino (Sep 08) which is sold in major supermarket and convenience stores island wide. http://cargocollective.com/sui#266946• Clinched the project for Singapore Children’s Society’s newsletter Sunbeam with a winning concept. Created a newsletter that is a refreshing departure from the previous serious tone. Show less

Lead designer for integrated communications agency involved in the conceptualization of creative advertising work, graphic design and its production, preparation of visuals, quality control of all artistic work. Supervised designers and freelancers in development of overall creative execution. Worked closely with the creative director, including task assignment, scheduling, and employee evaluation.Clients: 3M, Community Development Assistance Council, Health Promotion Board, Hongkong… Show more Lead designer for integrated communications agency involved in the conceptualization of creative advertising work, graphic design and its production, preparation of visuals, quality control of all artistic work. Supervised designers and freelancers in development of overall creative execution. Worked closely with the creative director, including task assignment, scheduling, and employee evaluation.Clients: 3M, Community Development Assistance Council, Health Promotion Board, Hongkong Land (CityLink Mall), Jurong Point, NUS, Pacific Economic Corporation Council, Singapore Children’s Society, Singapore Chinese Orchestra, Surbana.• Major accomplishments include conceptualising a yearly (2008) campaign for retail space CityLink Mall. Worked closely with creative director to develop a consistent identity so as to strengthen the brand image. Challenges faced include working within a tight time line of 2 weeks across an entire set of collateral Oversaw production and set up of collateral across the mall during the Great Singapore Sale. Received positive feedback from client on quality and efficiency of work produced. http://cargocollective.com/sui#274123http://edm.aeoncrm.com/citylink/gss08/public.html • Established creative direction to editorial design for Singapore Chinese Orchestra’s season booklet 2009 with 2 designers. Organized, planned and oversaw the process from concept to successful completion within a limited schedule. Met production target on time and personally received great reviews from the client. http://cargocollective.com/sui#265988• Developed a new filing system internally that streamlines the process of workflow by reducing time wastage by half.• Created health booklet to support and start off the Chronic Disease Management (CDM) Programme launched nationwide by the Ministry of Health (MOH) in Oct 2006, to focus on the treatment of the 4 main chronic diseases afflicting Singaporeans. Show less

Clients: AIG, Billy Bombers, Civil Aviation Authority of Singapore, Keppel Coroporation• Conceived, designed, illustrated and directed production of new monthly magazine called “Mobiles Only” (circulation 60,000). Improved overall readability by introducing landmarking elements and section markers using Adobe Indesign software. Established a theme for each issue to create and inspire fresh content so as to increase and sustain readership profile… Show more Clients: AIG, Billy Bombers, Civil Aviation Authority of Singapore, Keppel Coroporation• Conceived, designed, illustrated and directed production of new monthly magazine called “Mobiles Only” (circulation 60,000). Improved overall readability by introducing landmarking elements and section markers using Adobe Indesign software. Established a theme for each issue to create and inspire fresh content so as to increase and sustain readership profile. http://cargocollective.com/sui#263584• Conceptualised a set of posters enhancing the profile of existing food and beverage outlets. Displayed prominently at Departure Halls of Singapore Changi Airport for a span of 6 months. Show less

Clients: Esplanade (Chinese Festival of Arts 2004), Farmhouse, F&N, A-Star Developed icon for NutriSoy soya milk packaging that was launched in the market in 2004

Played a critical role in channeling information to the media and collating news reports; facilitated media coverage of ministerial events; cultivated relationship with the media through visit programmes.