Freelancer
Independent Designer
Clients: Arts & culture (NUS Centre for the Arts, Singapore Chinese Orchestra), Consulting (SSK International), FMCG (Wen Ken Marketing, Grabz, Candyman), Non-profit organisation (Community Development Assistance Council, Kidney Dialysis Foundation, Singapore Children’s Society), Retail (Thailand Creations), Real estate (Wingtai, Allgreen Properties, Anderson Land Pte Ltd).• Conception of innovative visual design in print ad and collaterals for launch of property.• Ensured brand… Show more Clients: Arts & culture (NUS Centre for the Arts, Singapore Chinese Orchestra), Consulting (SSK International), FMCG (Wen Ken Marketing, Grabz, Candyman), Non-profit organisation (Community Development Assistance Council, Kidney Dialysis Foundation, Singapore Children’s Society), Retail (Thailand Creations), Real estate (Wingtai, Allgreen Properties, Anderson Land Pte Ltd).• Conception of innovative visual design in print ad and collaterals for launch of property.• Ensured brand consistency in application of corporate identity through research, production of style guides and templates.http://cargocollective.com/sui#277072• Developed logo for consulting firm using vibrant colors and created the illusion of a continuous motion to illustrate the company’s progressive vision into the future. http://cargocollective.com/sui#263375• Illustrated logo for retail shop using natural elements to emphasise the skill of the artist. Worked closely with client for color corrections. http://cargocollective.com/sui#263553• Editorial design for Australia Tourism’s Colours of France 2008 Professional Guide distributed at the annual South East Asia Workshops with more than 300 travel trade professionals and media. Clean and fresh layout with emphasis on visuals.• Designed and conceptualised marketing collateral (neck tag, standee, poster) for the launch of Wen Ken’s new FMCG beverage product, Cool Rhino (Sep 08) which is sold in major supermarket and convenience stores island wide. http://cargocollective.com/sui#266946• Clinched the project for Singapore Children’s Society’s newsletter Sunbeam with a winning concept. Created a newsletter that is a refreshing departure from the previous serious tone. Show less