Joey Tan Email & Phone Number

Sydney, Australia

Identify, develop and manage new profitable business opportunities- Actively making sales / inquiry calls and visits to prospective clients, attending trade fares and seminars to represent the Symbio Group of companies, in order to build a sales pipeline and attract new clients- Facilitate handover of key clients to Customer Relationship Manager (CRM)- Took on the CRM role for some key accounts. This includes conducting regular business review meetings with client to assess key service KPIs- Bring on new profitable and incremental business that is in-line with agreed KPI- Provision of available market intelligence that will benefit Symbio business

Sydney Area, Australia

- Initiate new Branding exercise starting with the production of the Corporate Identity Guide- Develops and implements annual Marketing Workplan.- Establish Marketing framework and processes for the company- Building brand equity for the business through structured and formal branding activities- Instrumental in the revamp of the Corporate website- Created the bi-monthly e-newsletter- Establishing a social media (Linkedin) presence- Implement and manages marketing activities- Designed and produced new marketing collaterals and corporate gifts- Maintain and build up sales on existing client accounts- Develop new and proactively manages client relationships- Effectively communicate client requests to the laboratory- Promote the business to existing and new industries- Working with other departments to develop customized pricing strategies- Liaise with customers regarding technical enquiries and reporting procedures- Contributed to a robust 20.1% sales revenue growth for FY14/15 as compared to the previous FY13/14

Singapore

Sales - Achieve and exceed the annual sales revenue targets. These are established each year as an integral part of the budgeting process.- Grow and liaise with InVivos customers in Singapore and Malaysia (and elsewhere as required) to ensure that they understand InVivos and Taconic’s products and services, and that the two companies supply their needs.- Manage and assess the sales performance of various sub-distributors.Marketing- To build up brand and product loyalty in InVivos’ customers.- Work with IT service providers to build InVivos’ website and other customer-interactive media, to promote InVivos and enhance sales revenue.- Produce marketing collaterals to create awareness of InVivos products and services amongst its target audience.- Plan and run marketing activities (events, roadshows and tradeshows) that promote InVivos and Taconic’s products and services.- Establish logistic/procedural/document systems at InVivos, based on those at Taconic, and implement to commence, sustain and enhance InVivos’ sales and marketing activities- Attain expert familiarity with Taconic resale products and services that are to be promoted and sold in InVivos’ territories, by training at Taconic facilities in USA and at InVivos in Singapore.- Contribute to the continuing development of InVivos by conducting business in an ethical manner at all times and making proposals for new products, services and procedural changes when they present themselvesCustomer Service Section- Liaise with Taconic sales and customer services staff to ensure smooth import/export arrangements for resale products and services.- Liaise with InVivos staff to understand in-house procedures, so that good co-ordination can be maintained between animal Production Department, Customer Service Section and customers.- Manage the Customer Service Section and ensure its customer-focused and efficient operation.

Singapore

- Responsible for growth and development of the private patient volumes in the University Surgical Cluster (USC) - Work closely with clinicians and clinic managers to identify the various potential areas for growth- Develop and grow the partnership with private General Practitioners and hence increase the patient referrals to the specialist outpatient clinics- To develop business plans to increase the brand awareness of the various clinics under USC. This will subsequently translate to increase in private patient volumes and therefore growth in USC’s revenue- Develop and produce publications, marketing collaterals as well as web-based and social media marketing tools- Develop Employee Engagement Program for the cluster

- Transferred to Parkway Cancer Centre, a new set-up under the bigger umbrella of ParkwayHealth. - Responsible for growth and development of the Oncology program in Key Markets like Malaysia and Vietnam. - Maintaining market share in existing Key Markets. Spearheaded new projects in developing markets within Vietnam, Laos, Myanmar and Philippines. - Setting up new offices in new potential markets meeting financial targets set by the Management. These are being achieved through strategic planning and execution of our Marketing plans, establishing partnership with overseas business partners to grow an international referral system and to create premium recognition for our centre’s branding.- Conduct Presentations and Talks on Parkway Cancer Centre’s Corporate Social Responsibility Programs to our overseas Markets.- Frequently conduct training to overseas staff on ways and techniques to improve our Marketing initiatives and to stay motivated.

- Transferred to Parkway Cancer Centre, a new set-up under the bigger umbrella of ParkwayHealth. - Responsible for growth and development of the Oncology program in Key Markets like Malaysia and Vietnam. - Maintaining market share in existing Key Markets. Spearheaded new projects in developing markets within Vietnam, Laos, Myanmar and Philippines. - Setting up new offices in new potential markets meeting financial targets set by the Management. These are being achieved through strategic planning and execution of our Marketing plans, establishing partnership with overseas business partners to grow an international referral system and to create premium recognition for our centre’s branding.- Conduct Presentations and Talks on Parkway Cancer Centre’s Corporate Social Responsibility Programs to our overseas Markets.- Frequently conduct training to overseas staff on ways and techniques to improve our Marketing initiatives and to stay motivated.

- Developing strategic marketing initiatives both locally and regionally to promote the private healthcare services and facilities available at Parkway Group Healthcare. - Organized both local and regional events such as Public forums, seminars and talks showcasing specialist doctors in private practice. This involves working closely with both doctors and major pharmaceutical companies for event programs and sponsorships respectively. - Liaise closely with medical specialists to develop customized marketing plans for each of them. - Conducted Marketing Research for new markets and developed Marketing and Business Development strategies for Regional markets under my purview to increase brand awareness, acquire new customers to increase market shares. - Responsible for budgeting exercise for Cambodian and Philippines market. - Managed the various regional offices to carefully and correctly implement these strategies and thus meeting targeted revenues for the various countries under my charge. The results had been positive in terms of revenue achieved for both markets. - Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.

- In charge of the Animal Biosafety Level 3 (ABSL3) Suite, a high security and high biohazard area that requires specialized training and meticulous attention. - Certified from various ABSL3 and Animal Handling Training courses. - Involved in designing the set-up of the ABSL 3 Suite. - Conduct and run workshops for Training and Development for new users to the facility on animal handling techniques. - Implemented the Integrated Pest Management (IPM) Program for the entire premise, which is vital for an animal holding facility. - Maintaining and sustaining the high standard of the IPM program. - Sourced for and acquired research instruments and equipment for the facility. Oversee the moving operations from the old to the new facility. - Managed and serviced several Multinational Pharmaceutical Companies which are also our major accounts, eg. GlaxoSmithKline, Novartis Institute of Tropical Diseases. - Practiced customer-oriented operations to achieve customer satisfaction and thus established a concrete relationship with the users..

- Implementation, monitoring and improvising of Integrated Pest Management (IPM) Programs. - Analyzing and planning the best strategy to adopt for various IPM Programs. - Trouble-shoot any errors that occurred in the program. - Managed key customer accounts to achieve customer-satisfaction and also to maintain the success of the program with important feedbacks.- Run programs and classes to train the Field Technicians on proper and effective use of equipments and chemicals.

Master Of Business Administration, Marketing

Bachelor Of Science, Microbiology