Joanne Wan Email & Phone Number

San Francisco, CA, US

San Francisco Bay Area

Award-winning social media and digital strategist currently available for contractor and part-time director level marketing positions

San Francisco Bay Area

Portfolio of portrait and lifestyle photographs is available at www.joeywan.com

San Francisco Bay Area

Social Starts is a $20M+ venture fund family. We support entrepreneurs whose companies serve the Social Construct, that change in human behavior generated by social/mobile technology. We invest at the moment of inception and Series A in five primary areas: media, marketing analytics, social platforms, mobile commerce and Internet of Things software. Our.

Shanghai And Hong Kong

• Led social media strategy and digital marketing programs for global brands targeting the Asia-Pacific region including Sands Group, Ermenegildo Zegna, Shangri-La Hotels, Rolex, Bulgari, MAC Cosmetics and additional.
• Led the award-winning digital and social media marketing strategy and execution of Chengdu Pambassador, the first integrated global campaign by the mainland China government on both Chinese and international social.
• Led the award-winning digital and social media marketing strategy and execution of Chengdu Pambassador, the first integrated global campaign by the mainland China government on both Chinese and international social.
• Managed cross-discipline social media team in the agency which spanned public relations, direct marketing, advertising and shopper marketing
• Directly managed six strategists in addition to co-managing a team of twenty strategists in the Asia-Pacific regional office Show less

San Francisco Bay Area

• Managed social media and word of mouth marketing programs from concept through execution and measurement for top brands including SunPower, Chevron, Ford, and Cisco
• Served as day-to-day strategic counsel for clients on social media strategy and execution
• Directly managed five junior strategists in addition to co-managing a team of thirteen strategists across the West Coast
• Created digital storytelling content such as blog posts, webinars, videos, and infographics for a… Show more
• Created digital storytelling content such as blog posts, webinars, videos, and infographics for a plethora of online channels including Facebook, Twitter, YouTube, niche community websites, and corporate websites
• Oversaw ongoing conversation management for clients' social media channels including Facebook, Twitter, YouTube and additional owned media platforms

San Francisco Bay Area

San Francisco Bay Area

• Hired as employee #3 and the first business manager to focus on revenue generation and growth
• Grew the events business line to the point that it accounted for 50% of company revenue
• Created, marketed and managed 4 sold-out 600-person conferences, multi-city series of 150-person experiential brand-building community events, intimate sponsorship gatherings and internal team-building events
• Past events produced include these sold-out business conferences: NewTeeVee Live… Show more
• Past events produced include these sold-out business conferences: NewTeeVee Live, Structure, Mobilize and Green:Net; and the popular NewTeeVee Pier Screenings, a multi-city summer series of outdoor movie screenings.
• Worked closely with a small team to not just strategize and plan but also execute all functions related to events: marketing, communications, press and media relations, speaker management, sponsor management, vendor.

San Francisco Bay Area

• Build financial models which value strategic alternatives and analyze the revenue and risk associated, and then perform probabilistic analyses to determine the optimal decision in defined market conditions
• Gather and analyze market research and financial data to provide business and market assessments to clientsSAMPLE PROJECTS
• For the North American subsidiary of a large Japanese pharmaceutical company, forecasted the commercial value of a newly approved drug by assessing… Show more
• For the North American subsidiary of a large Japanese pharmaceutical company, forecasted the commercial value of a newly approved drug by assessing the cost, timing, risk, sales and value potential for follow-on.
• For the second largest mobile carrier in the Czech Republic, created an overview of global competitor UMTS service offerings and mobile devices and conducted research on Asian wireless handset makers - NEC, Samsung.

New Jersey And Ohio

• Information Management Leadership Development Program:This 2-year program provided leadership assignments across three 8-month rotations within different Johnson & Johnson companies. The rotations provided exposure to.
• Assisted in the implementation of Siebel eClinical to… Show more Information Management Leadership Development Program:This 2-year program provided leadership assignments across three 8-month rotations within different.
• Assisted in the implementation of Siebel eClinical to Clinical Affairs field staffRotation #2 - Ethicon Endo-Surgery
• Led a Six Sigma Green Belt project which decreased development and delivery time of patient education and relationship-building product information websites for healthcare professionals from 4 months to less than 2.
• Designed and delivered an innovative application to optimize the development, implementation, and monitoring of the Annual Strategic Plan for Board Members Show less

• Governed and coordinated the restructuring of Customer Service department’s intranet content and design
• Evaluated and increased intranet usability by conducting user interviews throughout the process of conceptualization
• Instituted production process to catalogue, organize, and convert 2000 web pages and documents to new framework

• Formulated marketing strategy for a new sales development email newsletter to 3,600 customer leads
• Spearheaded an eight-person, cross-functional team to design, produce, and successfully implement email newsletter
• Analyzed quantitative and qualitative customer research to determine effective messaging for disparate markets
• Established market segmentation model and complementary content strategy for a multi-part Text/HTML email pushed out by Kana Connect to 42,000… Show more
• Established market segmentation model and complementary content strategy for a multi-part Text/HTML email pushed out by Kana Connect to 42,000 registered users Show less

• Developed and wrote new collateral, and revised dated collateral to reflect new product marketing
• Designed and maintained Access databases of sales leads and tradeshow attendees
• Contacted tradeshow attendees by telephone and direct mail fulfillment to determine prospect level sale

Education record

San Francisco District Co-Chair for Cal's Alumni Scholarship - The Achievement Award Program (TAAP). I helped select the scholarship.

Education record