Joey believes that everything exists in a market. As well as, marketing is the work of creating value by way of reducing or eliminating other mistakes.Marketing doesn't job pertain to businesses; your desire for a job is a job in a market, and investors allocation of capital to help our economy, expecting a great return in exchange, is in a market.It's all about understanding customers needs to drive actions (e.g., purchases, recommendations, shares), build affinity, and cement loyalty. Great marketing is customer-focused. The actions its drives create a win-win for a company and its customers: the company gets engagement, loyalty, and profitable revenue; and customers get their needs met, problems solved, wishes fulfilled.She mentioned that understanding customers needs to drive the right actions from the right customers starts with data and is often supported by some very cool technology. At its most productive, that technology does far more than creating efficiencies; it provides the platforms that allow marketers to unearth unique insight, reach the right customers at their moments of truth, interact in ways that build engagement, and much more.