Joey Yorba Email & Phone Number

Salt Lake City, Utah, United States

Greater Salt Lake City Area

Salt Lake City, Utah

• Negotiated and maintained over 1 Million dollars in annual revenue consisting of multiple clients, retainers, and long term contracts.• Create design schedules and sprint plans, corresponding internal and client reviews, and distill feedback from clients back to internal resources to ensure efficient and precise revisions are made.• Oversee SEO team to ensure SEO marketing plans are on strategy.• Monthly and quarterly reviews with team members to make sure not only client projects are on track, but personal and individual goals are being met and that employees have all tools necessary to reach those goals.• Provide strategic oversight and management of account services team and the projects they manage to ensure timely execution, budget efficiencies, and potential additional work.• Define and assess project requirements, day-to-day brand campaign creative management, individual project and master calendaring, and inter- and intra-department communication.• Ability to shine under pressure, creating on-the-fly changes to meet tight deadlines.• Self motivated worker, achieving success in both an individual and group setting.• Passionate about delivering the best creative, but able to find ways of producing it that does not jeopardize schedule and budget.• Assess client needs and team challenges proactively to create and enable effective solutions.

Salt Lake City, Utah

•Define and assess project requirements, day-to-day brand campaign creative management, individual project and master calendaring, and inter- and intra-department communication•Oversee project scope and schedule•Ability to shine under pressure, creating on-the-fly changes to meet tight deadlines•Responsibilities include both interactive and traditional projects•Assess client needs and team challenges proactively to create and enable effective solutions•Effectively communicate client needs to project team•Manage workflow between all internal team members•Maximize efficiency of internal processes•Provide purpose, direction and motivation to team.•Clarify and communicate project objectives and success criteria.•Communicate with clients throughout the entire creative process.

Foothill Ranch, Ca

• Performed digital marketing duties for all action sports, performance categories, and RX.• Negotiated and executed numerous digital marketing strategic plans including web builds, photo and video shoots, and digital experience activations globally.• Manage asset deliverables for creative, technical execution, print pieces, and physical infrastructure. • Collaborated across many functional teams and categories to ensure brand messaging, creative compliance, and company goals were aligned and executed according to brand guidelines.• Developed and executed Global digital marketing strategies for all categories and for the brand as a whole and distribute across all regionals.• Integrate and assist regional digital marketing teams to ensure alignment with the global strategy.• Briefing cross functional teams on digital and social activation and strategies annually and per activation.• Analyze and adjust marketing strategies based on past activation performance to ensure future activation success.• Develop and maintain strong personal relationships.

Huntington Beach, Ca

• Designing and coordinating marketing initiatives that help promote a consistent brand message.• Communicating with vendors, event coordinators, and other third party contacts to ensure delivery, setup, and activation for contests and other events.• Continually concept and develop new strategies to promote the overall brand message• Orchestrating team photo shoots, filming missions, and travel to further the reach of the brand and it’s mission.• Linking marketing initiatives and sales goals directly to the factory floor to ensure our product is always aligned with the customers needs.• Maintain and update all social media and web presence for the entire brand including Facebook, twitter, etc.

Irvine, Ca

• Create and Manage production schedules, run daily status meetings, and act as liaison between the client, the creative department, and the development department. • Strategize and execute social marketing strategies for clients. • Create and update website content using CMS platforms including Ektron, Sitefinity, and Sitecore. • Develop and schedule events and functions to promote and advertise products and services for clients. • Update and maintain social media, including Facebook, Twitter, YouTube, Tumblr, Typepad, etc • Compile monthly and per program reports including demographics, website metrics, and more.

Orange County, California Area

• Front line sales representative to retail chain and regional stores • Collaborate with store buyers on in-store promotions, marketing to promote merchandise sales • Train store staff on new season equipment and apparel to promote sales knowledge • Customer Service liaison for customers to sales support; credit department; marketing and otherDepartments • Coordinate events - designing and staging special events for retail stores and trade shows for promotional marketing

Orange County, California Area

• Interfaced with key customers for merchandise sales, i.e. Active Ride Shops, Sports Chalet, Chicks Sporting Goods taking into account timing of seasonal merchandise • Ordered and inventoried merchandise for retail customers maintaining detailed and accurate records of orders and sales • Inventoried DC product stock for retail customers including re-merchandising to promote sales • Instructor at clinics for key customers demonstrating new product lines to staff • Event Coordinator and liaison between DC Shoes and retail customers. Staged and hosted ride competitions, sales contests and other special customer events