Jofiandy Leonata Pratama Email & Phone Number

Jakarta, Indonesia

As Product Manager,• Manage Marketing Tools: Improve onboarding conversion rate and new users, by developing new rule engine feature, advanced analytics and A/B testing experiment to create more personalized campaign.• Manage Crypto Staking: Increase AUM and profitability, by offering more staking options and staking strategy adjustment.• Manage Loyalty Features: Increase user retention, by developed a loyalty feature offering both in-app and real-life rewards.• Manage Trading… Show more As Product Manager,• Manage Marketing Tools: Improve onboarding conversion rate and new users, by developing new rule engine feature, advanced analytics and A/B testing experiment to create more personalized campaign.• Manage Crypto Staking: Increase AUM and profitability, by offering more staking options and staking strategy adjustment.• Manage Loyalty Features: Increase user retention, by developed a loyalty feature offering both in-app and real-life rewards.• Manage Trading Features: Boost trading volume, by developed newly launched Automated Buy Feature (DCA) to allow users to customize and schedule token purchases.Worked closely with upper management, data teams, designers, engineers, and marketing teams to define OKRs, develop product roadmaps, and oversee feature improvements and product launches, ensuring alignment and effective communication across all stakeholders. Show less

As Regional CRM Product Manager,• Managed subscription package across SEA: Increased Shopee GMV by improving the feature visibility and also capabilities to allow marketing team to tailor more effective promotional strategies.• Managed gamification feature: Increased number of new Shopee users and daily active users, by implementing new gamification feature that incentives user engagement through voucher promotion.• Managed Product Display Page: Improved buyer conversion rate, by… Show more As Regional CRM Product Manager,• Managed subscription package across SEA: Increased Shopee GMV by improving the feature visibility and also capabilities to allow marketing team to tailor more effective promotional strategies.• Managed gamification feature: Increased number of new Shopee users and daily active users, by implementing new gamification feature that incentives user engagement through voucher promotion.• Managed Product Display Page: Improved buyer conversion rate, by integrating product display page with voucher promotion to allow user to see final price with applicable voucher in product page and product search page.Collaborated closely with management, data teams, designers, engineers, and campaign team to define OKRs, develop the product roadmap, and implement feature improvements, ensuring cross-functional alignment. Show less

Jakarta, Indonesia

As Lending PM• Managed OVO KYC Verification feature to reduce fraud rate starting from aligning with Business Teams, Product requirement building, and managing Tech team during development. • Managed development for OVO Paylater for Transaction, Refund and User Dashboard flow.

As Regional Games PM• Managed Shopee Sharing Feature: Increased its share rate and usability across other products, by improving the user’s flow to share to their favorite social media and between Shopee users.• Managed Shopee Bubble: Increased user retention rate and daily active user, by launching new Shopee Bubble game and implementing engaging gameplay mechanics.

Singapore

• Develop Konigle data pipeline framework to integrate customers' data from their online financial platform with Konigle application to receive business insights with Django Framework.• Develop Konigle scraping machine to increase our clients business competitiveness by providing price insights and price tracking on item products.• Improve Konigle machine learning features by developing additional real time database components.

Greater Jakarta Area, Indonesia

As Flight PM• Research and developed an improvement features for Traveloka flight product line for 3 months - through building business case, gathering market insights, conducting user interviews, conducting design sprints with the Design & Engineering team.

Bandung Area, West Java, Indonesia

Built a startup to assist low to middle income retail stores in their supply chains and inventory management with platform of Point of Sales System. Managed a team of 3 people to conduct market testing and create the MVP and final application.

Greater Jakarta Area, Indonesia

• Integrated Online Marketing Platform with Dekoruma database using API Key - with Django Framework - in creating voucher incentives, to create efficiency and track the performance of every incentive.• Improved the Search Engine Optimization of Dekoruma website using React and Redux.

Greater Jakarta Area, Indonesia

Developed user segmentation and tailored more effective targeted campaign strategies by analyzing user behavior data with SQL from previous campaigns.