Andrés Macías Email & Phone Number

Mexico

Remote

Ejecución y reporte de campañas para clientes en Estados Unidos como Wrangler y Away Luggage.Administración de campañas entre $400k y $600k USD mensuales, dependiendo de la temporalidad.Logros: - Apoyar a Away a conseguir el día con mayor ingresos generados en la historia de la compañía (Black Friday 2024)- Mejorar 38% YoY los ingresos en Paid Social para Wrangler durante Noviember 2024, gracias a un enfoque en campañas Lower funnel de alto impacto, y usando un modelo de atribución de 1-day click.

Planning, implementation, and optimization of campaigns on Facebook Ads, Google PMax and Search, Yelp Ads, and Instacart for clients in the United States such as Snyder Diamond and Revol Greens.Monthly campaign budgets per client ranged from $30k-40k USD.Generation of weekly reports and recommendations based on performance (audience adjustments, new creatives, etc.)Achievements:Exceeded monthly Landing page views goals for Snyder Diamond.Maintained and exceeded 4x ROAS for Revol Greens.Additional tools used: GA4, Teamwork, Notion.

Remote

Working with national and regional clients in the United States to set up and optimize their social campaigns; as well as generate insights and next steps for their social paid initiatives with monthly combined budgets of over $100,000 USD. Some of these clients are:* Follet Education Group (https://www.bkstr.com/efollettstore/home) - Helped launch their first Snapchat and TikTok campaigns. As well as constantly keeping ROAS of over $15.00 in their Facebook/IG initiatives by always leveraging creatives, audiences, placements and platforms for the best performance. * Stanley Steemer (stanleysteemer.com) - Thanks to budget, audience and creative optimization, monthly revenue and ROAS goals have been exceeded by an average of 59% during my time with this client. - Kent Nutrition Group (https://kentfeeds.com/) - We helped them launch their first social campaigns, with the client constantly wanting to expand and try new initiatives based on satisfactory performance. ROAS is our main KPI, and (along with the whole team) we are constantly crushing the client's objectives. This then means additional initiatives and incremental working budget for the agency.

Design and execution for the digital content strategy (social media, website and blog).-> I helped increase monthly engagement 189% and average monthly organic reach by 109%.This was achieved by having a brand voice and personality, as well as a content calendar that matched the brand values, with current a new product launches.- I created, managed and optimized paid media for social platforms, focused on Brand Awareness, website traffic and ROAS improvement in the brand's own e-commerce.

Ciudad De México, Distrito Federal, México

- Design and execution of the strategy of all digital content (social media, website and blog) for clients like Provident, Ecobutik, Learning for Life (DIAGEO), among others. - Brand Sentiment was a main KPI for the client, and we exceeded our goal on a monthly basis during my tenure.- I led a team of Community Managers, as well being in charge of their growth and development. - We had client facing meetings every week, going though insights using Socialbakers, Synthesio, Facebook Insights and Google Analytics.- I created, managed and executed the strategy for social ads for the agency's clients.

- Worked on the Digital Audience Analysis area.I was focused on performance for webiste, app and social media for the verticals of Televisa Deportes, Noticieros Televisa, Televisa Niños and Telehit.- I focused on Google Analytics, Socialbakers, Comscore and Radian 6.

- Creation and execution of paid media plan for clients like Chili's Mexico, Philips and ITAM. - Media buying using Google display network, as well as specialized websites like Mediotiempo and Reforma. - Facebook and Twitter ads.- Worked on the paid media tactics for the launch of Phillips Hue on Mexico, beating the original goal for traffic to online retailers.

- I created content for the social media handles of Chili's Mexico, Chili's Puerto Rico and Quaker State Tu Copiloto Dominical Republic. - I also was in charge of customer support and weekly/monthly insights.- I was in the 97th percentile in response time and response percentage.

Licenciado En Diseño Industrial, Diseño De Producto Y Comunicación Visual

Activities and Societies: Grupo Allegro

Intercambio, Diseño Industrial Y De Productos

Activities and Societies: - Diseño e imagen de marcas. - Historia del diseño II - Taller de dibujo II - Diseño de ProductoFue un semestre.

Education record

Activities and Societies: Selección de futbol Misiones

Diplomatura, Marketing Digital

Organizado parte del grupo Kätedra (Merca 2.0), fue muy interesante, ya que el quorum estaba formado por directores de mercadotecnia de.