In a senior leadership role, I successfully led a team of 15 Campaign Executives, with direct line management responsibility for nine individuals, to support the broader Marketing Activation team. My primary focus was on implementing and influencing a new delivery methodology while overseeing the Delivery Production team in all aspects of marketing project execution both locally and globally.KEY RESPONSIBILITIES AND ACHIEVEMENTS:• Strategic Leadership: Directed high-level planning of creative workflows, modelling best-practice processes that optimized and maximized omnichannel brand impressions across diverse markets.• Operational Change Management: Played a pivotal role in spearheading operational changes within the marketing team, ensuring seamless integration and activation of the new delivery model throughout the organization & driving effective communication strategies across the business to ensure alignment and understanding of the new operational model.• Line Management: Provided strong leadership and mentorship to a dedicated team, enhancing their capabilities and aligning their efforts with strategic objectives. Facilitated team development through regular feedback and professional growth initiatives.• Global Project Delivery: Led the global marketing project delivery, ensuring consistency and efficiency in project execution and brand representation in multiple regions.

Responsible for comprehensive resource management across the Delivery Strategy, Media, and Account Handling departments, collectively encompassing approximately 300 team members. My role involved setting and managing realistic expectations for all stakeholders, ensuring alignment with business objectives and project demands.KEY RESPONSIBILITIES AND ACHIEVEMENTS:• Strategic Resource Allocation: Collaborated closely with Programme Directors, Project Managers, and Department Heads to ensure optimal project casting, aligning individual skills with project requirements to maximise efficiency and outcomes.• Stakeholder Engagement: Established and maintained strong relationships with key stakeholders, effectively managing expectations and facilitating communication to support project success.• Freelancer Management: Oversaw the onboarding and management of freelance relationships across teams, ensuring seamless integration and utilisation of external talent as needed.• Data-Driven Analysis: Conduct regular analysis of departmental data to generate solution-focused outcomes, providing insights to forecast and mitigate potential project issues and risks.

In my role supporting the final delivery and post-production phase of the MS Christmas food TV and Radio campaign, I collaborated with the wider team on various ongoing multichannel projects. My responsibilities included:• Process Evaluation and Improvement: Analysed existing workflows to identify inefficiencies and implemented streamlined processes that facilitated seamless internal communication between multiple stakeholders, creative teams, and external agencies.• Project Coordination: Worked alongside a diverse team to ensure the smooth execution and delivery of high-profile multichannel projects, maintaining quality and consistency across different media platforms.• Team Support and Development: Provided management support and guidance to new and junior team members, fostering a collaborative environment and enabling them to contribute effectively to project goals.