Creative Direction: Led brand strategy for High School on Sports Illustrated, SB Live Sports and affiliates.Cross-functional Collaboration: Partnered with VP of Product/Marketing, Social Media Director, and teams on content strategy, digital and brand design, and growth initiatives.Campaign Management: Planned and monitored company-wide marketing campaigns, brand initiatives, product focused and sponsorship pitch decks.Strategic Marketing: Directed creative efforts for corporate events and sponsors, including WaFd Bank, Jersey Mike’s, Big 5 Sporting Goods, and others.Team Leadership: Managed and guided a creative team of 5, fostering innovation and strategic thinking.Quality Assurance: Reviewed and approved creative assets, ensuring alignment with brand identity and marketing objectives.Spearheading Campaigns: Led creative and marketing efforts for Gonzaga Nation™️ under the NCAA Division I Gonzaga University Social/Marketing affiliate.

Graphic Design Support: Assisted Communications Manager with graphic design across branding, marketing campaigns, social media, photography, videography, UX/UI, and promotional materials.Visual Development: Created brand identity elements, including typography, color theory, and layout, to enhance print, web, and other media content.Cross-functional Collaboration: Established and maintained relationships with campus and community agencies while managing multiple projects and deadlines.Photography Direction: Directed on-campus photo shoots, delivering high-quality imagery for internal use.

Social Media Management: Managed six international social media accounts for Latin America, Caribbean, Middle East, and Africa, utilizing Sprinklr for scheduling, analytics, and live publication.Digital Marketing Support: Provided digital marketing assets to global sales teams, leveraging Salesforce, MailChimp, SurveyMonkey, and Edelweiss for lead management, campaigns, and product asset retrieval.Campaign Management: Led campaigns for International Educational products, coordinating with the Marketing Director to produce webinars and customer-facing materials.Performance Analytics: Delivered marketing performance insights, fostering a test-and-learn culture, and successfully increased total engagement and reach by 74%.Trend Analysis: Monitored market trends and strategies to enhance solutions.

Art Direction: Led the Field of Dreams© creative campaign for MLB social platforms.Style Guide Development: Contributed to the creation of 2018-2021 style guides for typography and brand identity across MLB social accounts on platforms including Instagram, Facebook, Twitter, and MLB.com.Cross-functional Collaboration: Worked with Art Manager, Marketing Director, and editorial teams on trending stories and day-to-day graphics, ensuring quick turnaround and high-quality content.Creative Oversight: Managed designers and coordinators, providing feedback, finalizing content, and overseeing daily graphics and editorial stories for MLB social accounts.Project Direction: Led creative direction for mockups and projects like MLB All-Star Game, Postseason, Spring Training, Opening Day, Celebrity Softball Game, Players Weekend, and Field of Dreams©.Photo Management: Assisted with photo shoots and editing, utilizing Getty Images, APImages, and other resources for high-quality photo designs.Concept Pitching: Presented new creative ideas and concepts in meetings, analyzing graphic performance and engagement.Growth Strategy: Developed a creative marketing plan to enhance the growth and performance of MLB social accounts, including corporate identity, presentation decks, influencer collaborations, and merchandising opportunities.

Creative Leadership: Led the creative direction for MLB's Spanish social account @LasMayores, redefining 2018/2019 style guides and art direction, resulting in a 68% increase in total engagement and reach.Design and Asset Development: Created designs and assets for MLB.com, social media, and Latin American accounts, contributing to the growth of 1M followers in under two years.Style Guide Creation: Developed MLB style guides, ensuring consistency while collaborating with designers on innovative graphics for motion graphics, advertisements, and social content.Real-time Content Creation: Worked closely with editorial teams to produce and publish quality real-time graphics and content.Conceptualization and Collaboration: Conceptualized and executed real-time designs and side projects, working with social media managers, producers, and coordinators to create engaging storytelling graphics for various platforms.Analytical Support and Team Leadership: Provided analytical insights on engagement across platforms, delegated tasks, and offered constructive feedback to graphic designers and social coordinators.

Lead Designer/Senior Role: Led the design of FOCO's best-selling product, BRXLZ, overseeing a team in creating concepts, tech packs, prototypes, layouts, and final art from conception to delivery.Visual Concept Development: Created visual concepts and mockups using Adobe Illustrator, Photoshop, and InDesign to inspire and captivate consumers.Product Design: Designed a range of products including Hardlines, Apparel, Plush, Poly Resin, Bobbleheads, Tiki Statues, and Gnomes, selecting images, colors, text styles, and layouts.Color Correction and Photo Editing: Managed color correction (RGB/CMYK to Pantone), photo editing, manipulation, and retouching in Adobe Photoshop.Client Collaboration: Presented designs to clients, collaborated with the Art Director, Creative Director, and Sales Operations team, and incorporated client feedback into final designs.Production Specialist: Designed artwork for high-volume mass production in the Asian market, maintaining consistent communication with factories in China and the UK.Licensor Collaboration: Worked with licensors like MLB, NFL, NBA, NHL, NCAA, NASCAR, Nickelodeon, Warner Brothers, and WWE, ensuring compliance with brand standards.International Travel: Committed to 30%-40% travel to supplier factories, maintaining communication to articulate design requirements and production needs.

Recruitment & Development: Recruited prospective student-athletes and oversaw their development, including academic monitoring and student-athlete growth.Practice & Game Preparation: Led practice sessions, game preparation, and equipment purchasing, ensuring readiness and success.Assistant Supervision: Supervised assistant coaches, managed scheduling, and supported all aspects of team operations.Transportation & Supervision: Assisted with the transportation and supervision of athletes, ensuring safe and organized travel to and from games.Game Strategy & Training: Collaborated with the Head Coach to develop game strategies and design effective training practices for both the team and individual athletes.Statistical Management: Supported the Head Coach in tracking team and individual statistics, contributing to performance analysis.

Interface Design: Designed user interfaces for iOS, Android, and web features, ensuring seamless user experiences across platforms.UX/UI Design: Developed user experiences and interfaces through sitemaps, wireframes, workflows, user flows, and customer journey maps for web and applications.Research & Innovation: Researched emerging design technologies to produce deliverables that effectively address client marketing challenges.Concept Development: Produced multiple concepts and variations, balancing pixel-perfect detail with low-fidelity sketches as needed.Aesthetic Design: Created visually appealing advertisements that complemented products, managing multiple projects in a fast-paced, deadline-driven environment.Illustration & Manipulation: Created and manipulated hand-drawn illustrations using vectoring, photo manipulation, color correction, and mural design in Illustrator and Photoshop.

Customer-Centric Design: Prioritized customer experience by creating seamless digital touchpoints, promoting products and services effectively.Print & Digital Design: Developed and designed a wide range of print and digital materials, including advertisements, posters, logos, postcards, and annual reports.Event Coordination: Collaborated with the events team to create and update design deliverables, manage timelines, and execute event-related creative.Asset Management: Coordinated the inventory and backup of all graphical work, photography, and video assets for easy retrieval.Editorial & Marketing Design: Designed editorial layouts for magazines, brochures, newsletters, and various marketing and advertising materials.Brand & Packaging Design: Developed brand assets and packaging, including logos, illustrations, patterns, business cards, and company holiday cards.CAD & Rendering: Utilized computer-aided design (CAD) and rendering software to create detailed 3D models, product mockups, and visualizations, enhancing the accuracy and realism of design projects.Adobe Creative Suite: Utilized Adobe Photoshop, Illustrator, and InDesign to determine and implement design solutions.