Johan Arango Email & Phone Number

Development and execution of digital content strategies. Experience in the creation of written content, social media posts, audiovisual production. Creative management of internal campaigns and email marketing management.- Implemented a content strategy focused on improving the image of the company in social networks to achieve a good positioning in order to reach new customers in this case were fiber optic companies in the UK. - Responsible for the creation of graphic pieces and audiovisual content which was distributed both in person (Flyers, cards, magnets) and digitally (post for social networks). I led the conceptualization of the campaign, design and distribution to stakeholders.- Elaborated the analysis of internal data from the communications area to develop the new content strategy and internal channels.- Design and development of internal campaigns aimed at fostering B2B contact with other companies.- Development of internal digital content, such as videos, posts and press releases, which seek to increase the engagement of the company's employees.- I collaborated in the management of emails that sought to reach the company's reviews on platforms such as Truspilot implementing email marketing.

London Area, United Kingdom

Bogota, D.C., Capital District, Colombia

- Developed graphic templates for one of Chevrolet's campaigns focused on sales and distribution of content for commercial advisors.- Creation of a digital strategy hand in hand with commercial advisors to implement an attractive visual identity that will reach different market niches.- Advice for the respective distribution of content and the good management of this content on digital platforms. - Creation and distribution of copy to complement the publications of the graphic pieces.

Ibagué, Tolima, Colombia

Responsible for the respective strategies for the company's social networks, audiovisual content and management of special events.- Creation of audiovisual content for the restaurant where I was in charge of taking pictures and videos showing both the facilities and the products offered.- Development and design of graphic pieces according to the brand identity to attract users of social networks and achieve potential new customers.- Management and development of advertising graphic pieces for events elaborated in the restaurant. - Audiovisual coverage of events, reservations and special days. - Creation of digital marketing strategies, analysis of competencies and audiences, development of brandboard and realization of the respective rebranding of the company. - Development of strategies focused on advertising guidelines through the META tool and execution of these.

Ibagué, Tolima, Colombia

Creation and implementation of strategies for digital content. Extensive experience in text generation, social media publishing and audiovisual production. Creative coordination of internal campaigns and coverage of musical events.- Perform digital marketing strategies to be implemented in the different digital platforms (social networks and website) of the company looking for it to stand out as a music producer.- Responsible for the creation of audiovisual pieces for social media content where I elaborated from eye-catching videos where I showed different events or musical productions made by the company as informative post highlighting the products and services of Eco Music Sound.- Elaborated the analysis of internal data from the communications area to develop the new content strategy and internal channels.- Design and development of ADS and Meta campaigns focused on creating eye-catching guidelines to attract users to musical events held by the company.- Performed audiovisual coverage (photography and video) of different musical events such as Ibagué Ciudad Rock 2023, Festival Ocobo de Oro 2023, Seventh National Music Congress 2023. - I collaborated in the management and creation of graphic pieces for the diffusion of events (advertising flyers, cards, stickers).

Ibagué, Tolima, Colombia

Responsible for providing support in the faculty of education of the university where I was in charge of developing Community Manager tasks managing the social networks of the faculty making press releases which I had to write and publish, as well as support in a timely manner with the review of several scientific journals (Revista Do ciencias 2022 and Perspectivas educativas 2023) where I was responsible for correcting spelling errors, consistency and punctuation of each of the published articles. In my work as Community Manager I also covered educational events in a timely manner where I made audiovisual content (photography and video) used to complement the press releases published on social networks.

Ibagué, Tolima, Colombia

In charge of managing content for the company's social networks, developing audiovisual content of the products and services, taking pictures of workshops elaborated in the aesthetics.- Creation of audiovisual content with a focus on the area of aesthetics with the aim of reaching new customers and show the products and services that the company offered. - Management and development of advertising graphic pieces showing the aesthetic services, promotions and special events.- Audiovisual coverage of workshops and events related to the aesthetic area. - Creation of digital marketing strategies, analysis of competencies and audiences, development of brandboard and realization of the respective rebranding of the company. - Development of strategies focused on advertising guidelines through the META tool and execution of these.

Ibagué, Tolima, Colombia

Responsible for the entire communications area of the company, management of advertising projects, management of social networks, creation of digital strategies focused on the commercial area, in charge of managing the sending of corporate mailings, answering chats, face-to-face and telephone customer service and archiving activities.

Social Communicator And Journalist, Communication, Journalism, And Related Programs

Activities and Societies: Leader and creator of the audiovisual collective KRED in support of the University of Tolima.

Web Design Tools Course

Digital Marketing Course

Social Media Manager Course

Digital Photography Workshop

Adobe Premiere Advanced Course

Advanced Photoshop Course

Bachelor'S Degree With Emphasis On Environmental Education, Bachelor