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Scandinavian Fashion Agency AB: 03 / 2013 – 08 / 2014International agency with specialised experience within Retail, Sales Fashion and PR in EuropeCo-Founder and PartnerRetail- and Sales Management Consultant - PR and Marketing, leasing Showroom-area, Brands Bergans of Norway, SKHOOP and 66North- Sales-agent for Swedish children brand Shampoodle in Germany, Austria and Switzerland - Sales-agent for BIT OF Sweden - Interim Management, Country Manager Germany for Karen Millen Ltd. - Digital market analysis and entry strategy of the German app-market, Client: Kokbokshyllan, interactive cooking app from Sweden- Business consulting, market analysis- and positioning. Clients: Smaller designer brands from Sweden and for a start-up within Cosmetic and Medical. tart-Up brand within Cosmetic and Medical- Mentor & Coach Weekly Revolt

Haga Hem Retail AB/On Interiör AB (Göteborg): 08 / 2014 - 12 / 2016Retailer within Lifestyle and interior, member of Haga Hem Holding AB group16 Stores, 120 Employees, 10 Mio Euro turnover Head of Retail/Business Unit Manager • Turnover and P&L responsibility for 16 Stores• New-openings, expansion and refurbishment of Stores • Complete operative responsibility including purchasing, marketing and controlling• Managing store teams - 80 members of staffAchievements• Development and execution of the strategic guidelines • Improved of turnover and EBIT • Development and implementation of new product portfolio and store-concept• Implementation of a sales- and performance program• Implementation of new reporting structure of KPI and product performance • Introduction of new group wide supplier agreement for Asia.

Aurora Fashions Ltd: 01 / 2011 – 02 / 2013UK Retailer Aurora Fashions- Brands Coast, Oasis and Warehouse766 Stores in UK / 1278 Stores in 33 different countries worldwide, 20 Mio. Euro turnoverCountry Manager Germany and Scandinavia• Turnover and P&L responsibility for 20 Mio. Euro turnover (120 locations)• Responsible for all distribution channels: Consignment, Concession, Stores and E-commerce• Implementing new store-concept including 3 new stores in Scandinavia• Improved gross margin in all stores including restructuring of the entire organization • Fully operational responsibility including purchasing and marketing• Staff responsibility, team 100 staff members Achievements• Development and implementation of the strategic goals • Improved turnover and EBIT• Relaunch with Oasis in Germany• Launch of new E-commerce site

Brothers & Sisters AB: 06 / 2008 – 12 / 2010Retailer within Men and Women Fashion, member of RNB AB Group, 60 Stores in Sweden and Finland, 350 staff member, 60 Mio. Euro turnoverBusiness Controller • Board member and member of the management group• Responsible for implementation of the strategy and steering the organization • Responsible for the budget, controlling and reporting of turnover and profitability • Implementation of up to date controlling and performance toolsets • Strategic assortment development, pricing and stock turnoverAchievement• Strategic positioning of the company • Improved KPI-performance, turnover and EBIT• Improved gross margin through implementation of new purchasing strategy• Implementation of new KPI reporting system

J.Lindeberg AB Swedish Premium brand within Fashion & Sport, operating internationally, 5 Stores and 200 staff members, 50 Mio. Euro turnoverFinance Manager Scandinavia• Responsible for financials and accounting within Scandinavia• Economic advisement and supporting the Retail department • Budgeting and controlling of existing and new store openings • Economic advisement and supporting the wholesale within Scandinavia