Johan Edberg Email & Phone Number

Helsingborg, Skåne County, Se

Fully immersed as a one man army (well...) for everything related to commercial messages and branding in its widest sense.

Halmstad / Malmö

Malmö, Skåne, Sverige

Consulting for a number of Swedish communication agencies. Helping out with concepts, strategies and writing of all sorts.Lessons learned: I'm a team player at heart, but do more than OK as a non-permanent addition to an agency team.Services include: Communication concepts, communication strategy and copywriting. And yes, the vast majority of my work is still for digital. Clients include: Bosch, Anthon Berg, IVT, The Island Rum Company, Nordic Design Institute and Hillerstorp

Malmö, Sverige

Part of the team responsible for the creative communication solutions at one of the largest digital growth agencies in the Nordics. Responsibilities included: brand building, creative concepts, copywriting for all digital channels and platforms, digital communication strategyClients included: Orkla, Electrolux, Toyota, and Moelven.Lessons learned: Creative expertise is needed everywhere, not least in tech-driven environments.

Helsingborg

Relevans is the prime health care advertising agency in the Nordics, excelling at navigating both the Rx and OTC landscape to device and produce creative concepts and advertising that stand out.Responsibilities included: Creative concepts, offline and digital, as well as copywriting for clients such as RFSU, SOBI, GlaxoSmithKline, ALK Abelló, Midsona and Cernelle.Winner of the Agency of the Year award both '10 and '11Lessons learned: Holding hands with a not-so-experienced client when they make the leap towards truly creative communication is very rewarding. The way there is very frustrating.

Creative concepts and copywriting for clients such as Salming Underwear, Packline and Etto.Lessons learned: Cold-calling is frightening. Networking, not so much.

Creative advertising agency with clients like Herrljunga Cider, Etto, Packline and BeSafe.Formed the creative team together with the creative director.Responsibilities included: copywriting, creation of campaigns and concepts, brand building and translation.Lessons learned: make your truth as pretty as it can be, but never (ever) lie.

Göteborg, Sverige

Metso Power is one of the world leaders in boilers and systems for the power generation and pulp and paper industries. My responsibilities in the marketing department included brand building, designing content and marketing material, developing tone of voice and managing relationships with agencies.Lessons learned: Can't remember to be honest. Surely something about how I learned to love the products I work with. Even if I find them utterly boring, there is a buyer out there who wants nothing more than to purchase them in large numbers.

Ek.Mag., Fashion Marketing

Copywriting

Fil.Mag., Medie- Och Kommunikationsvetenskap