Founding partner of www.mfnc.se A company that analyses a majority of all digital marketing investments and activities. The approach to analytics is unique and MFNCs reporting is always 100 % independent.The reason MFNC started was the belief that a base of rock-solid analytics is the foundation to be successful in digital marketing. MFNC was started as a separate business project. Working with specific algorithms within Mathematical Forecasting and Normalization Computing, the abbreviation forming the company name MFNC.

G.R.AB Digital is an independent analytics consultancy specialized in tech and digital media & marketing. With genuine interest and solid experience from digital media, technology and engineering.

CEO of Cloud Republic, a company listed at the NGM stock exchange in Stockholm.As CEO I was leading the Cloud Republic group of companies which also included several subsidiaries like Anegy, Northside, Falco. Overall, a data driven organisation active in several areas within digital marketing and tech development. Reporting to the board and managing projects including organization, martech products dev, consultancy services, financial reporting, board reporting and technical & analytics development. CR Organisation: Digital Marketing, Technology, Analytics, and Creative & Labs.During my time as the CEO the equity price increased from SEK 6.25 to SEK 14.70 in less than 15 months.A true adventure and a great achievement from all people working in the organization including the members of the board. Cloud Republic, founded in 2013, 30+ people experts in digital marketing and tech development including products and services within: (Marketing) SEO, SEM, Social, Programmatic, Display & Video, Home Page Dev, Acquisition Platforms, Creative Content Marketing. (Technology) Data driven Application Dev, IT System Dev including AI processes. Digital strategy and analytics development, analytic tools for forecasting and benchmarking of digital marketing.The operations at Cloud Republic were bought up by another company, Brandbee, listed at the Spotlight exchange, in the spring 2021 (equity price SEK 18). I stayed within the new organisation as the vice CEO and CTO for about 6 months before I decided to leave (adding resignation time and a period of garden leave).

Etat Control is an international management consultancy whose mission is to help advertisers achieve lasting improvements in their media and marketing performance. Combining experience, comprehensive databases and proprietary benchmark methodologies, Etat Control´s dedicated professionals provide media auditing, advertising impact controlling and marketing productivity programmes.

Head of Research SF Bio AB (and SF Media AB)

at the time Media Broker AB bought by WPP and Group M