Founder and CEO of FANBLOCK, where I raised $3M pre-seed and led the development of a Web3 platform that gamifies live sports on-chain, starting with football. We’ve partnered with AC Milan, Tottenham Hotspur, and expanded into B2B.I also launched the Fanblock Football League England, gamifying all EPL matches and expanding our reach to all football fans, increasing our TAM with no minimum guarantees. My focus remains on driving gamificationi and monetization for sports clubs worldwide.

UltraFan is a sports fan engagement platform using blockchain technology and Web3 functionality to monetize Sport Club’s global fan bases; enriching the fan experience through a curated fan experience and exclusive endorsed access to real world and digital assets.

Private Venture Capital Business with a focus on asset-backed investments in the hospitality and renewable energy space.

Lead and coordinate enterprise-wide growth agenda by identifying and exploiting market trends and opportunities whilst navigating obstacles that hamper growth. Facilitate better cross-functional collaboration and leverage business unit resources to drive the Libstar growth agenda.Develop, coordinate and drive medium and long term demand, marketing and go-to-market strategies that deliverable measurable results for our customers and Libstar in the countries, channels and categories that we play in with our brands and private label solutions.Build and Grow the portfolio of Libstar Own Brands through leading and coordinating integrated marketing strategies with Libstar business units and sales teams, including strategic positioning, demand marketing, digital marketing, content marketing, trade & customer marketing. Develop and lead Libstar's corporate brand positioning and communication with key stakeholders.

Marketing Develop marketing strategy that is aligned to business strategy Manage Marketing budget  Strategic Implementation of CRM (MS Dynamics) Manage marketing team to deliver on strategic objectives Ensure effective implementation of brand strategies & tactics Manage agency relationships PR, Events, CRM, ATL, Digital Member of Executive and Operational Committees (Exco, Manco & Opco)Distrbution Develop and implement processes, reporting & engagement strategies nationally Build cross-selling platforms that encourage sharing across divisions to increases client experience Encourage sales culture through business intelligence and transparency of information Conceptualise and implement Client Engagement Strategy that re-engages with clients and create value to both the client and InvesteceCommerce Develop and implement eCommerce strategy Update and increase Investec Wealth & Investment trading capability  New business development in eCommerce space to leverage existing business capabilities toa new target audience Liaison between IT, business and client to deliver investment capability and increase clientexperience

 Rebrand of Investec Private Client Securities to Investec Wealth & Investment Development of a new value proposition and strategic platform with a 3 year view for W&I division Manage Marketing budget Strategic Implementation of CRM Restructure, recruit and manage marketing division to deliver on 3 year strategic objectives Ensure the effective implementation of brand strategies & tactics PR, Events, CRM, ATL, Online Advertising and communication in the E-commerce stream Implementation of strategy with local agencies (PR, Advertising, Procurement, Media) Member of the steering committee for Client Discovery and research for Investec Group. Representation of Marketing on Management, Operational and Executive Committees.

Graduated in the Top 5 on the Dean's List

• General management of portfolio on a national basis (Offices in 3 major cities plus stations in smaller cities)• Managing the LVMH sales and marketing budgets• Team building and management of Moet Hennessy marketing team• Setting targets and incentives• Managing Brands: Hennessy Cognac, Belvedere Vodka, Glenmorangie• Developing and ensuring effective implementation of local brand strategy to correspond with global brand positioning and guidelines• Ensuring a balance of all marketing mix elements• Research – briefing, executing and analyzing brand specific research; focus groups; internal reports – AC Nielsen• Stock control and budget phasing• Implementation of strategy with local agencies (PR, Advertising, Procurement, Media)• Liaising with international Brand Principals – reports, review presentations, best practice presentations, A&P• Day to day administrative management

Absolut VodkaHennessy CognacTullamore Dew

Sales Representative

Absolut Vodka

Grass Root Trend Spotting and Brand ambassadorship