Head of Global Marketing for BRIO - Part of Ravensburger Group.Ravensburger Group, a global leader in the toy and game industry with an annual turnover exceeding €600 million and employs over 2,400 people worldwide. BRIO AB, founded in 1884 operates as a subsidiary of Ravensburger Group with approx. €60 million in turnover globally.Core responsibilities include; - Commercialization of products and concepts for both e-commerce and physical retail sales. - Providing global marketing strategies and media modelling for local adaption. - Produce content toolboxes for various marketing and sales channels. - Managing the global marketing team directly and coordinating the local teams and execution. Never stop playing!

KAN is one of Sweden’s leading full service agencies - serving global and local brands. As a strategist at KAN I guide our clients, different agency teams and collaborations trough various projects by providing strategic, busniess and creative guidance with actionable insights and recommendations/perspectives to strengthen brands and businesses, helping them create valuable customer experience and business growth. Working with it all - from different strategic platforms to operational media creatives and insight dashboards. (… and between, and more)Working with brands; Lantmännen, Orrefors/Kosta Boda, Tetra Pak, Malmö FF, Castellum, Region Skåne, DUX/DUXIANA, Skåne Stadsmission and more.

Coolstuff is a e-commerce brand with ”galaxens bästa urval av prylar och presenter” with a quarter of a billion in turnover. As the CMO I was head of the strategic and operational work within the marketing department. Leading a market team of 15 people in Malmö. Overall responsibility for all marketing, sales (e-com, retail and marketplaces) and transform technical solutions into commercial business opportunities. Active role in the management team and direct reporting to the CEO.Markets: Sweden, Norway, Denmark, Germany, Finland. (Amazon included more) My responsibilities include:- Lead, drive and develop the organization towards successfully being the forefront of e-commerce and marketing.- Responsible for developing and implementing marketing plan.- Lead, scope, plan and develop the business in order to increase sales and profitability according to business goals.- Drive, follow up n develop PnL, OKR’s and strategic initiatives.- Product owner with lead responsibility of development roadmap and overall CX improvements. - Developing strategies for marketing, sales channels, CRM/retention, CRO and optimizing.- Competitive analyzes, trends and needs in the industry.Develop a market team that works at the forefront of e-commerce and digital marketing.In-depth successful marketing and e-commerce optimization, PPC, SEO, SEM, Affiliate, Social, PR, CRM, GA, CRO, CX, UX/UI, Marketing Automation and more.(👀 Creating record sales and profitability)

Delaktig i framtagandet och vidareutveckling av utbildningar inom digital marknadsföring och e-handel.

Panduro is market leader in Europe in terms of creative/hobby materials and has 114 stores in six countries. Panduro employs about 600 FTE’s and has turnover of >1000 MSEK.I was Head of E-Commerce, omnichannel and digital marketing for Panduro Hobby globally and its subsidiary companies. - Part of the Panduro Group Management team. Direct reporting to the CEO. Responsible of digital sales and marketing budget with a primarally digital focus but with key functions in offline aswell. Managing Panduros transformation from catalogue to omnichannel. To be driven by customer oriented, high engaging and salesdriven content trough all its channels. - Developing and launching a new E-Commerce platform suited for tomorrows customer experience. - Developing, execution and analysis of marketing, content and E-Commerce strategy.- Developed and launched Panduro's new brand platform and positioning. - Planning, execution and analysis of marketing/operational/sales budget.- Forecasts, prognosis, PnL and actions.- KPI optimization.- Building, leading and managing a great team of designers, copywriters, UX/UI developers, social media experts, digital marketers and various agencies.- Provide strategy development and solution development to support new business activities and existing client relationships. - Growth, positive evolvement and black digits.

Världens mest nyskapande musikarrangemang - Strategiskt ansvarig för digitala medier.(Sold n’ ”exit”)

Ansvarig för Fyrklöverns digitala marknadsföring och E-commerce för samtliga av bolagets operativa länder; Sverige, Norge, Danmark, Finland och Polen med huvudsakliga arbetsuppgifter som alla sammanfattas med ett ord; Tillväxt. Likväl ett strategiskt såväl som operativt ansvar. Ansvarig för ett team av specialister.

Co-Founder. In addition to develop the company, products and the busniess model. - Head of Content/Communication.The Wicked Story: ”Wicked Society is the full service agency for social networks (and was the first(?) influencer network in the nordics.)We connect your brand with the most influential users who loves you on social networks. We combine the strengths of each platform to customize your campaign and to optimize the communication with your targeted market. Not only do we help you spread your message with our powerful influencer network, we also help you with creative ways of doing it."Some of the clients we worked with; 20th Century Fox, MAX, Loka, Warner Bros, Malmöfestivalen and Universal Music.

Co-Creator of Vouper.com (Now known as: www.redeal.se)Redeal is a new way to generate high conversion rate for your e-commerce. Redeal is a "micro influencer / referral" marketing platform for targeted, performance-based deals.In addition to develop the product and busniess model around it - Head of external partners. (Creating and managing strategic partnerships)

Facetime Media is an internationally oriented social marketing agency specialised in reaching out to social media users using unique implementations of social features, innovative campaign ideas and advanced advertising strategies. In my role I was strategic, operatational and co-head of our key accounts (Sony Pictures, Universal, Unibet, Disney, Malmö Stad and more) for both organic creative campaigns and advanced paid social advertising aswell as teamleader for our team of account managers.