Johan Potgieter

Johan Potgieter Email and Phone Number

Customer Relation Manager Wholesale: Gauteng and Mpumalanga @ Gauteng, South Africa
Gauteng, South Africa
Johan Potgieter's Location
Gauteng, South Africa, South Africa
About Johan Potgieter

A seasoned Sales and Customer Relations Manager with over a decade of experience in the retail and wholesale sectors, Johan Potgieter has cultivated a reputation for building and nurturing strong business relationships, fostering client loyalty, and driving sustainable revenue streams. His track record of managing key accounts, coupled with strategic foresight in directing account teams, has established him as a pivotal figure in propelling the achievement of short-and-long-term goals. Johan’s innate ability to conceptualise and implement robust initiatives has amplified market reach significantly. Furthermore, his keen acumen for identifying lucrative upselling and cross-selling opportunities underscores his strong commercial instincts. With a talent for data interpretation, his decisions are invariably informed by data-driven insights, leading to targeted strategies that consistently fuel business growth and client satisfaction.Throughout his career, he has developed a deep understanding of market trends and customer behaviour. This expertise allows him to adeptly pinpoint prospects and predict potential challenges, ensuring his responsiveness in rapidly evolving business environments. His success is rooted in his ability to blend strategic thought leadership with a hands-on approach, making him an invaluable asset in the fast-paced FMCG landscape.His proficiency in budget management coupled with a knack for leveraging industry networks for new client acquisition, marks him as a powerhouse in financial stewardship and commercial advancement. Furthermore, Johan’s ability to introduce innovative products and strategies demonstrates his forward-thinking mindset. His focus on operational excellence and his capacity to manage supply chain operations efficiently position him as a multifaceted executor who is instrumental in elevating comprehensive business performance.Well-versed in harnessing cross-functional collaboration, Johan adeptly bridges gaps across varied functions and teams with ease and efficiency. His leadership style cultivates a vibrant culture of continuous improvement and harmonises a collective vision of success, inspiring all stakeholders he engages with.

Johan Potgieter's Current Company Details
Vamara

Vamara

Customer Relation Manager Wholesale: Gauteng and Mpumalanga
Gauteng, South Africa
Johan Potgieter Work Experience Details
  • Vamara
    Customer Relation Manager Wholesale: Gauteng And Mpumalanga
    Vamara
    Gauteng, South Africa
  • Vamara
    Customer Relation Manager Wholesale: Gauteng & Mpumalanga
    Vamara Sep 2021 - Present
    South Africa
    Core Overview:Cultivates and nurtures solid and trusted relationships with key clients in the wholesale sector, serving as their trusted and dedicated point of contact and ensuring long-term partnerships. Guides and supports an assigned account team, providing strategic direction and mentorship to optimise their performance and achieve business objectives.Drives the implementation of strategic planning initiatives, leveraging market insights and industry trends to enhance client results and propel business growth.Actively seeks out new client acquisition opportunities, leveraging industry networks and market insights to expand the client portfolio.Key Roles & Accountabilities:Conducts regular account reviews to assess performance, identify growth opportunities, and develop strategies for continuous improvement.Proactively addresses and resolves client issues and concerns, ensuring prompt resolution and exceptional service delivery. Collaborates closely with internal teams, including sales, marketing, and operations to deliver high-quality materials and meet client specifications | Facilitates seamless communication between key clients and internal teams, ensuring all stakeholders are aligned.Negotiates contracts and establishes performance timelines with clients, aligning expectations and ensuring mutually beneficial partnerships.Manages internal budgets efficiently and collaborates with clients on external budgets, maintaining financial transparency and accountability.Collaborates closely with the sales team to identify upselling and cross-selling opportunities, maximising revenue generation and profitability.Prepares comprehensive reports on account progress, goals, and initiatives, leveraging data-driven insights to inform strategic decision-making.Delivers client needs and deliverables according to proposed timelines, proactively managing project milestones.[Kindly be advised, further details available upon request (Comprehensive CV)]
  • African Tanacity
    Sales Key Account Manager (Checkers, Pnp, Spar, And Game)
    African Tanacity Mar 2021 - Aug 2021
    South Africa
    Core Overview:Managed key accounts within the retail sector, cultivating strong client relationships, fostering trust and loyalty, and driving sales growth.Developed a deep understanding of key account needs and proactively anticipated changes and opportunities for improvement, delivering tailored solutions to drive client success.Pioneered strategy development efforts to amplify customer outcomes, using market intelligence and industry shifts to bolster sales effectiveness and attain client targets.Key Roles & Accountabilities:Resolved client issues and concerns promptly and effectively, utilising a customer-focused approach to ensure high levels of client satisfaction.Streamlined interaction between customers and internal groups, guaranteeing harmonisation and smooth operations to fulfil client needs.Deftly brokered agreements and set performance schedules with customers, boosting reciprocal success and cultivating enduring alliances.Supervised internal fiscal plans and partnered closely with clients on external fiscal planning, adeptly handling monetary assets and optimising worth.Directed interdepartmental cooperation to ensure the delivery of top-tier materials, meeting client needs and ensuring flawless project implementation.Collaborated intimately with the sales division to pinpoint opportunities for additional sales and selling across different areas, fuelling revenue growth and profitability.Composed and presented detailed accounts of progress, objectives, and campaigns, supplying essential insights to stakeholders and steering strategic choices.Secured the prompt provision of client requirements and adhered to planned schedules, displaying exemplary project management acumen and meticulousness.Employed data analytics to guide customer engagement strategies, enhancing client interactions and satisfaction.[Kindly be advised, further details available upon request (Comprehensive CV)]
  • Chocolate Frey
    Field Sales Manager - Retail: Gauteng, North-West, Kzn, And Limpopo
    Chocolate Frey Oct 2019 - Feb 2021
    South Africa
    Core Overview:Spearheaded and supervised a team of field sales agents, enhancing their performance and output through effective guidance and mentorship.Scrutinised market trends and competition, offering precious market insights and practical suggestions to upper management for informed strategy creation.Managed and allocated promotional budgets, ensuring high return on investment and optimal use of resources.Fostered and strengthened vital connections with principal stakeholders, including the Checkers Imports Buying group, to negotiate ideal inventory levels and secure beneficial product range opportunities.Preserved a robust focus on operational superiority, guaranteeing a flawless execution of sales tactics and delivering first-rate customer interactions that resonate with the upscale brand image.Key Roles & Accountabilities:Implemented and oversaw promotional endeavours in retail stores, vigilantly observing their effects and making strategic adjustments when needed to optimise outcomes, enhance brand awareness and amplify sales revenue.Performed regular assessments of customer and supplier performance, utilising data-backed insights to pinpoint enhancement areas and apply efficacious strategies.Effectively sustained and broadened the market footprint of Frey products, nurturing substantial relationships with retail associates and promoting product positioning and availability.Utilised customer sales data to carry out a thorough examination of distribution voids and detect undiscovered sales prospects, resulting in heightened market reach.
  • Baobab Nutritional Brands
    Regional Sales Manager Retail & Wholesale: Gauteng, North-West, Free State & Northern Cape
    Baobab Nutritional Brands Aug 2018 - Aug 2019
    South Africa
    Core Overview:Successfully achieved set sales targets by implementing effective strategies and sales initiatives in the retail and wholesale sectors.Handled route expenses and optimised route planning to enhance efficiency and cost savings.Developed strong relationships with Spar Distribution Centre Category Buyers in North Rand, South Rand, and Lowveld, securing listings, ranging, and closing distribution gaps.Assisted the National Sales Director in developing and implementing sales processes and systems.Key Roles & Accountabilities:Managed merchandising agent productivity, enhancing their performance to guarantee target achievement.Arranged promotional events at individual store locations, bolstering both sales figures and brand recognition.Regularly evaluated client performance, tracking progress, pinpointing areas for expansion, and addressing any issues.Upheld and grew the existing client roster, while concurrently seeking out potential new customers.Oversaw the logistics of customer distribution centres, ensuring operations run smoothly.Launched new brands and product units into the marketplace.Monitored competitor activities and relayed pertinent feedback to leadership to aid in decision-making efforts.Enhanced market penetration by implementing meticulous Point of Purchase (POP) monitoring strategies.Managed promotional budgets while planning and implementing successful in-store marketing campaigns.Engaged in meetings with purchasing groups and navigated price negotiation processes.
  • Tiger Brands
    Regional Sales Manager Independent And Selected Retail: North-West And Limpopo
    Tiger Brands Jun 2012 - Jul 2018
    South Africa
    Core Overview:Developed and executed strategic initiatives to meticulously plan and achieve set sales targets, resulting in consistent sales growth and market expansion.Managed route expenses and implemented optimised planning techniques to drive cost efficiency and maximise profitability.Maintained and expanded the client base by proactively sourcing new clients and cultivating productive business relationships, effectively increasing market presence and driving sales growth.Key Roles & Accountabilities:Assumed responsibility for overseeing Tiger Brands' merchandising activities and executed in-store promotions, enhancing brand visibility and driving customer engagement.Conducted comprehensive client performance reviews to assess progress, identify opportunities for improvement, and implement tailored strategies to strengthen client relationships and drive revenue growth.Managed selected wholesalers and retailer distribution centres, ensuring efficient supply chain operations and seamless product availability for customers.Played a key role in initiating and implementing sales processes and systems, driving operational efficiency and enhancing overall sales performance.Introduced innovative products and strategies to the market, staying ahead of industry trends and customer preferences, resulting in increased market competitiveness and customer satisfaction.Monitored competitor activities closely and provided timely feedback to the team, enabling informed decision-making and proactive response to market dynamics.Sustained and increased market share through effective tracking of Point of Purchase (POP) activities, optimising product placement and promotional displays to maximize customer reach and influence purchasing decisions.Supervised allocated promotional spending, ensuring effective budget management and executing successful promotions.[Kindly be advised, further details available upon request (Comprehensive CV)]
  • Perdeberg Wines
    Regional Sales And Regional Key Accounts: Pretoria
    Perdeberg Wines Feb 2010 - May 2012
    South Africa
    Core Overview:Led and supervised a team of three sales and merchandising agents across multiple provinces, providing guidance, training, and support to ensure their success in achieving sales targets and maintaining high-quality merchandising standards.Acted as the representative for the Perdeberg stable of wines at various wine shows, effectively engaging with both consumers and buyers to promote the brand, showcase product offerings, and drive sales.Key Roles & Accountabilities:Conducted regular trade visits to maintain operational excellence, ensuring strong relationships with retailers, identifying opportunities for improvement, and addressing any operational challenges in a timely manner.Developed comprehensive plans and executed promotions across retail and liquor channels, leveraging marketing strategies, point-of-sale materials, and creative initiatives to drive brand awareness, increase product visibility, and boost sales.Held regular meetings with key accounts, including Pick n Pay, Shoprite, Spar, Spur, WP Kelners, and Makro, fostering strong relationships, discussing business opportunities, negotiating ranging, pricing, and product mix for optimal profitability.Collaborated with cross-functional teams in developing customised point-of-sale elements for retail and wholesale stores, ensuring effective brand representation and impactful merchandising displays to attract and engage customers.Planned, executed, and provided feedback on sales targets, regularly monitoring performance, analysing data, and implementing necessary corrective action plans to achieve desired results.Implemented corrective action plans where necessary, identifying areas for improvement, and proactively addressing challenges to optimize sales performance, operational efficiency, and customer satisfaction.
  • Kraft Food
    Export Manager (Mozambique. Angola, Namibia, Mauritius, Kenya)
    Kraft Food Aug 2009 - Jun 2010
    South Africa
    Export Strategy | International Markets | Market Research | Business Opportunities | Distributor Management | Shipping Logistics | Customer Regulations | Contract Negotiation | International Shipments | Trade Compliance | Sale Performance Analysis | Budget Management | Dispute Resolution | Trade Shows | Market Trends | Competitor Analysis | Customer Preferences | International Trade Regulations.
  • Ums
    Field Manager
    Ums Apr 2006 - Jul 2009
    South Africa
    Field Operations | Sales Team Management | Territory Management | Sales Performance Tracking | Sales Targets | Route Optimisation | Customer Relationship Management | Market Analysis | Competitor Analysis | Promotions Activities | Merchandising | Inventory Management | Customer Service | Sales Forecasting | Data Analysis | Performance Reviews | Budgeting & Cost Control | Field Reporting | Sales Strategy.
  • Rudlynne Logistics
    Regional Manager
    Rudlynne Logistics Jul 2005 - Mar 2006
    South Africa
    Regional Operations | Team Management | Performance Tracking | Territory Management | Sales Targets | Strategic Planning | Market Analysis | Customer Relationship Management | Promotional Activities | Inventory Management | Budget & Cost Control | Sales Forecasting | Training & Development | Stakeholder Management | Reporting & Analytics | Process Improvement | Cross-functional Collaboration | Risk Management | Compliance | Leadership.
  • Nams
    Area Manager
    Nams Jan 2000 - Jun 2005
    South Africa
    Areas Operations | Team Supervision | Sales Performance | Territory Oversight | Target Achievement | Market Trends | Client Relations | Promotional Campaigns | Inventory Control | Budget Management | Sales Projections | Staff Training | Vendor Management | Reporting & Analysis | Process Optimisation | Interdepartmental Collaboration | Risk Assessment | Regulatory Compliance | Leadership & Guidance | Performance Evaluation.
  • Avi Brands
    Distribution Manager / Sales Representative
    Avi Brands Jan 1997 - Dec 1999
    South Africa
    Distribution Network | Sales Strategies | Retailer Relationships | Order Fulfilment | Sales Targets | Product Placement | Merchandising | Territory Management | Market Analyses | Sales Presentations | Customer Service | Inventory Management | Pricing Negotiations | Sales Forecasting | Competitive Analysis | Promotional Activities | Sales Reporting | Trade Shows & Events | Training & Development | Revenue Growth.

Johan Potgieter Education Details

  • Pmi – Kantar Retail
    Pmi – Kantar Retail
    Nqf3
  • Hendrina High School
    Hendrina High School
    Senior Certificate / Matric

Frequently Asked Questions about Johan Potgieter

What company does Johan Potgieter work for?

Johan Potgieter works for Vamara

What is Johan Potgieter's role at the current company?

Johan Potgieter's current role is Customer Relation Manager Wholesale: Gauteng and Mpumalanga.

What schools did Johan Potgieter attend?

Johan Potgieter attended Pmi – Kantar Retail, Hendrina High School.

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