Grow Karcher in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Uruguay & Venezuela.

• Built a team and developed a business model that generated a 46% growth in product category and 34% in channel in the first year of operation.• Grew the distribution and presence nationwide of Karcher products from 8 to 21 retail & online customers, from 113 to 222 POS and from 0% to 35% of those with premium displays.• Modified the product portfolio for the Colombian market, achieving a 9% share growth of the medium and high end portfolio.• Reevaluated the metrics, processes, and resource allocation of the trade & promoters agency in order to increase sellout, resulting in a 54% growth in the first year.

PMF Distribution & Service: Business development of products in the health & fitness category for smartphones with brands such as Mio Global.MEI: Brand sales representation for the Colombian market. Brands: 360fly, Sengled, Sen.se, Klipsh.Grecopunto El Martillo: One of the leading distributors of hardware products in the southwestern zone of Colombia, distributing 17 brands including Algreco, Sika, Abracol, Colmallas and Carborudum. Developed a project to expand the distribution to Bogota and the central zone of the country.

USA multinational company, the leading platform of value-added solutions, technology and telecommunication products in Latin America and the Caribbean, distributing 180 brands, offering services of channel development, logistics and activations, with 14 subsidiaries and more than 50,000 customers.• Worked in 2 companies of Intcomex Corp. as the Retail Manager.• Led business unit growth over 3 consecutive years. 2010: 115% from 6.9 MM USD to 15.1 MM USD. 2011: 96% to 29,6MM USD. 2012: 38% to 41MM USD for Intcomex Colombia, through a strategic direction change developing new channels, offering services to brands to increase profitability, and generating value to attract new brands and serve better our customers.• Led a team of 250 People, structured models for retail POS management, managed 130 direct POS and serviced more than 500 retail POS.• Managed more than 30 brands in first and second tier retail, including world leading brands, offering strategic development, marketing, category development, distribution, and go to market services.• Built, sold, and managed, business models and strategic plans for retail, telcos, and brands from cross functional perspectives (strategic, commercial, marketing, finance and operation)

• Planned and executed the commercial strategy for Amazon Kindle´s introduction in the Colombian market. • Sold distribution, management, and retail channel development services to Alcatel.• Built 3 business models for new company projects: Comcel S.A. (Claro) Nationwide, a commercial channel development targeting customers with 600 POS in 200 towns, and a business service model for a retail customer

• Led Microsoft´s retail project (Xbox, Hardware and Software FPP) from 2009 to 2014 including main retailers.• Developed retail services, business model focus on servicing brands and carriers inside the retailers. First customer was Movistar, retail agent contract, with 130 POS. 57% growth in postpaid sales in the first year of operation.• Developed the traditional appliances channel. Designed and executed a strategy and a service model for a channel that was selling appliances to add a technology and mobile phones category. Led the management and the sales of 19 customers with more than 350 POS with brands such as Xbox, Lenovo, Hewlett Packard HP, Blackberry and Dell.• Led the sales for brands of accessories, connectivity, storage, software, mobile phones and tablets, to main retailers in Colombia, and directed the development of marketing plans.• Built, sold, and led a project of supplying open market mobile phones to Virgin Mobile in their POS

Motorola Distributor in Central and South America. • National Retail Coordinator: started commercial relationships with retail key accounts, part of the team that led the company startup in the Colombian market. Managed retail accounts.

Fashion clothing retailer • Began as a Sales Associate, became Sales Supervisor, then Assistant Manager, and then was promoted to Sales manager.• Part of the team that led sales growth for 3 consecutive years. In charge of leading the store’s sales growth in 2006.