Chief Commercial Officer And Founder
Flo Retail Media
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Johan Petter Thorbjörnsson Email & Phone Number
Chief Commercial Officer and Founder
at
FLO Retail Media
1 work email found
@criteo.com
1 phone found area 314
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Who is Johan Petter Thorbjörnsson? Overview
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Quick answer
Johan Petter Thorbjörnsson is listed as Chief Commercial Officer and Founder at FLO Retail Media, based in Germany. AeroLeads shows a work email signal at criteo.com, phone signal with area code 314, and a matched LinkedIn profile for Johan Petter Thorbjörnsson.
Johan Petter Thorbjörnsson previously worked as Co-Founder and Partner at Adler & Company and Senior Advisor at Mckinsey & Company. Johan Petter Thorbjörnsson holds Bachelor, Media & Communications Management from Lund University.
Company email context
Email format at FLO Retail Media
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*@criteo.com
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Profile bio
About Johan Petter Thorbjörnsson
Johan is one of the leading global experts and advisors in Retail and Commerce Media with multiple business builds, strategy development, tech acquisitions, sales development, deal making and product development with some of Europe's leading retailers, CPG's and FMCG's under his belt. An adtech & media industry veteran and frequent industry key-note speaker which was in 2024 selected to participate as a juror in the Cannes Lions Creative Commerce categoryHe has vast expertise within business building strategies and commercial strategy development and deployment. With complementary background within technologies for digital advertising, digital marketing & sales and advertising/marketing analytics he has served a wide array of consumer-driven companies in developing their digital and omnichannel advertising & marketing operations and capabilities.He has more than 15 years of global experience in ad-tech/mar-tech platforms, media acquisition management and e-commerce from multiple European and Global contexts
Listed skills include Demand Side Platform, Rtb, Ad Networks, Ad Serving, and 17 others.
Current workplace
Johan Petter Thorbjörnsson's current company
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13 roles
Johan Petter Thorbjörnsson work experience
A career timeline built from the work history available for this profile.
Co-Founder And Partner
Senior Advisor
External advisor serving McKinsey clients and teams with expertise within Commerce and Retail Media, digital marketing, adtech and martech
Co-Founder And Partner
Co-Founder of Adler & Company, Pan-European top-tier market leading Commerce and Retail Media Management Consultancy
Partner
Leader and founder of the European Commerce Media practice and the European Digital Marketing Operations and Technology Guild (DMOT)
Dec 2022 - Jul 2024
Expert Associate Partner
Apr 2019 - Dec 2022
Country Lead, Google Marketing Platform
Country Manager for the Google Marketing Platform business unit and part of the Northern European management board, specialising in enterprise delivery and architecture for Google’s digital advertising- and marketing technology platforms
May 2014 - Mar 2019
Senior Sales Manager, Tier1
Primarily focused on establishing C-level and enterprise sales relationships within the UK's leading e-commerce brands across retail, travel and classifieds sectors.
Nov 2013 - Apr 2014
Senior Business Development Manager Uk
Managing top tier publisher relationships and long term strategic trading agreements within Criteo UK's tier 1 publisher distribution platform.
Apr 2012 - Nov 2013
Business Development Director Nordics
Successfully established Criteo's Pan-Nordic publisher distribution platform into becoming the leading display e-commerce advertising solution across all Nordic markets within less than a year.Primarily responsible for all Criteo partnerships and media buying across Swedish, Danish, Norwegian and Finnish markets.
Jan 2011 - Apr 2012
Executive Sales Director
Head of Sales on Scandinavian and European markets. Working closely with major publishers and advertising networks and ad-exchanges to increase yields, margins and performance for both demand and supply side.Netric Sales was at the time, the biggest network optimizer (SSP) in the Nordics processing approximately 2BN impressions per month in Sweden, Denmark, Norway and Finland.
Apr 2010 - Nov 2010
Media Manager
Head of Publisher Services Sweden. Yield-managing and business developing Advertising.com's Swedish Online Display/Video Advertising Network.Also working closely with advertiser sales leadership to scale campaign sales in terms of pricing and volume to match general monthly media spend.
Sep 2008 - Apr 2010
Publisher Manager
Managing and developing publisher-partnerships for medium and small sites within Advertising.com's Swedish Online Display Advertising Network
Mar 2008 - Sep 2008
2 education records
Johan Petter Thorbjörnsson education
Bachelor, Media & Communications Management
Lund University
Diploma, R.E.A.L Selling - Sales Relations Management Diploma
Improved Performance Group
FAQ
Frequently asked questions about Johan Petter Thorbjörnsson
Quick answers generated from the profile data available on this page.
What company does Johan Petter Thorbjörnsson work for?
Johan Petter Thorbjörnsson works for FLO Retail Media.
What is Johan Petter Thorbjörnsson's role at FLO Retail Media?
Johan Petter Thorbjörnsson is listed as Chief Commercial Officer and Founder at FLO Retail Media.
What is Johan Petter Thorbjörnsson's email address?
AeroLeads has found 1 work email signal at @criteo.com for Johan Petter Thorbjörnsson at FLO Retail Media.
What is Johan Petter Thorbjörnsson's phone number?
AeroLeads has found 1 phone signal(s) with area code 314 for Johan Petter Thorbjörnsson at FLO Retail Media.
Where is Johan Petter Thorbjörnsson based?
Johan Petter Thorbjörnsson is based in Germany while working with FLO Retail Media.
What companies has Johan Petter Thorbjörnsson worked for?
Johan Petter Thorbjörnsson has worked for Flo Retail Media, Adler & Company, Mckinsey & Company, Google, and Criteo.
How can I contact Johan Petter Thorbjörnsson?
You can use AeroLeads to view verified contact signals for Johan Petter Thorbjörnsson at FLO Retail Media, including work email, phone, and LinkedIn data when available.
What schools did Johan Petter Thorbjörnsson attend?
Johan Petter Thorbjörnsson holds Bachelor, Media & Communications Management from Lund University.
What skills is Johan Petter Thorbjörnsson known for?
Johan Petter Thorbjörnsson is listed with skills including Demand Side Platform, Rtb, Ad Networks, Ad Serving, Ad Exchanges, Behavioral Targeting, Online Advertising, and Performance Based Marketing.
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