• Managed media and partner relations for IUFRO World Congress 2024, achieving a record attendance of 4,300 participants from 110 countries.• Strategically reached 450,000 network recipients and 250 million global readers through effective communication efforts.• Cultivated strong relationships to enhance the reputation and visibility of SLU - Swedish University of Agricultural Sciences. 26,000 new stakeholder were added to the SLU network.

Kommalong support businesses with all kinds of communication activities, e.g. branding, crisis management, education, leadership coaching, strategy development and events.

I give lectures on how communication, diversity and inclusion contribute to better businesses, societies and organizations.My sponsors include The Swedish Institute, The Swedish Embassy of Riga, The Norwegian Home Office, The University of Agder, Norway, The Regional Countys of Västergötland, Östergötland, Värmland, Jämtland and Härjdalen, The Finnish Association of County Councils, The Pride Festival of Stockholm.

Kommunikationsansvar för två regeringsuppdrag, samt kommunikationsansvarig för verkets omorganisation.

My responsibilities at one of Sweden’s largest cities were all areas of communication, i.e. place branding, employer branding, marketing, tourism, customer services and support, e-services, citizen interaction and dialogue, international relations and student relations. My area included three unit leaders with a total of 50 co-workers.Results:- Winner of the Swedish Employer Branding Award 2018.- Winner of the national award ”Best City for Students 2017”.- International export of ”The city of Gävle’s guide book for inclusive and norm-critic communication" in co-operation with the Foreign Office. The guide book is on display world-wide in Sweden’s 300 embassies and consular offices during 2019 to 2023, thus strengthening the brand of Gävle.Increased attraction for Gävle as a city for visitors and investors.- Improved public customer satisfaction with shorter response times as well as better support and quality in answers.- High customer satisfaction for in/house support and service (94%).-One of Sweden’s largest accounts for governments on Instagram and Facebook, with 11.000 and 26.000 followers.- High satisfaction among co-workers, score 86 out of 100.Responsibilities:- Strengthen the brand of the City of Gävle by developing strategies for increased support and trust among the citizens and increasingthe attraction for visitors and investors- Strengthen the brand of the employer City of Gävle to attract and keep competent coworkers.- Establish a common view of communication throughout the entire organization of 7.000 employees.- Implement a digital approach in all activities in the organization.- Evolve international relations and co-operations.- Participate in the political management group and support political activities with adequate resources.- Participate in the CEO:s management group, lead and coordinate common communication activities.- Lead, plan and follow up all activities in the five units in the communication department:

Director of the Department of Communication at the Regional County of Gävleborg with a total of 7000 co-workers. I had the responsibility for 23 
co-workers. Results:- Number 1 in Sweden of informing the public of their rights and opportunities in health-care issues.- Top-five campaign informing and motivating the public about the H1N1-flu and to take protective measures.- Increased customer satisfaction. 75 out of 100 customers were satisfied with the department’s support and services, an increase och 20 points after two years.- Increased satisfaction among co-workers, score 90 out of 100, an increase of 25 points after two years.
Responsibilities:- Form and establish a new customer-focused Department of Communication. - Develop workflows and processes in order to increase productivity and quality without increasing costs.- Improve civic interaction and dialogue. - Lead, plan and follow up the department’s activities e.g. web and social media management, content production, video and photo, media relations, support from communications officers and customer services.

- Improved the public image of the organization. The rate of news with a positive connotations increased during 2006-2010.- Over 100 managers were educated in media management and message formulas and tracking.Responsibilities:- Improve the public conception of the health-care organization.- Develop, coordinate and follow up the organization's PR- and media strategy, media relations and crisis communication.- Initiate, plan, execute and follow up media efforts.- Improve top leaders skills in management- and change- Be in charge of the organization’s crisis communication.

Investigative reporter, interim editor and news presenter at Sverige Radio 
(i.e. BBC in Sweden). My work was awarded in 2001.Responsibilities:- Participate in the development of the national news and editorial policy.- Investigative reporter with the task to initiate and produce in-depth news and feature stories.- Interim editor in charge of leading the daily work at the radiostation. Unit leader over 10 co-workers.