Johana Mazoyer Email & Phone Number

Geneva, Switzerland

Neuchâtel, Suisse

Management of 360° promotional projects (specifications, industrialization, planning coordination, profitability, CSR compliance) :1/ PRODUCT DEVELOPMENT & PURCHASINGDevelopment of toiletry bags (gift with purchase), visual merchandising tools (shelf testers, plots...) And seasonal perfume gift boxes (christmas, mother's day/father's day) :o Launched the tenders and drew up the supplier brief in compliance with social and environmental standards (recycled materials, zero plastic, etc.)o Received and controlled the prototypes quality then presented to the internal teamso Managed technical and aesthetic adjustments with supplierso Validated the BAG / BATo Negotiated prices in order to improve the profitability of projects o Managed the shipping testso Followed the product packaging with the supplierso Followed up the deliveries2/ ANALYSISo Analysis of the financial profitability of promotional projects and carbon gain

Geneva, Switzerland

Paris Area, France

Ready-to-wear Press production and VIP orders management by collection (6 collections per year) : 1/ PRODUCTIONo Participated in the production planning development for each collection depending on the priorities requested and the products complexityo Monitored of delivery times in order to improve themo Be the interlocutor of distribution centers concerning orders and receipts subjectso Managed the fashion show pieces with the Showroom to check the manufacturers’ first of serieso Edited the orders and prepared the product development files for manufacturers (bills of materials, product sheets)o Managed the component stock to send to manufacturers2/ ANALYSISo Weekly and monthly delivery reporting : Analysis, presentation et dissemination of the data

Région De Paris, France

Construction of the Men (Leather goods and small leather goods) and Travel product line (Rolling and non-rolling luggages and travel accessories) :1/ MARKETINGo Made collection brief, developped the collection plan, followed the development and management of the product life cycleo Defined the line structures by collectiono Defined the target sales prices considering the expected margins2/ RETAILFollowed the store launches and made the sales tools :o Defined storytelling and sales pitcho Presented the new collectionso Wrote the product descriptions for the website and the communication department3/ ANALYSISAnalyzed weekly, monthly and yearly retail sales :o According to key indicators: turnover, sales volume, stock coverageo By distribution channel, nationality, market and point of saleo By line, category, model, color, price rangeCompetition analysis :o Analyzed the competition in store and onlineo Made competition maps : by brand, line, type of product o Studied trends and novelties : models, materials, colors, prices

Région De Paris, France

Co-management of men's and women's leather goods lines and textile lines / Development of the SARAH LAVOINE x LANCEL capsule collection / Autonomous management of men's and women's belt lines :o Set up retroplanning with manufacturers o Launched and followed new models, renewals and current lines animations with manufacturers by responding to the marketing briefo Received and checked the samples quality / conformity, and presented them to the project groupo Consolidated the technical documents, bill of materials, product sheetso Created the pre-collection orders for the Press and Marketing departmentso Received the products from the Showroom and verified their conformityo Participated in the follow-up of the development budget by the realization of purchase orders, follow-up of the invoiceso Developed a process for training new employees

Paris

Set up and followed the offer of Nespresso coffee machines for resellers :1/ COMMUNICATION (for the 3200 French points of sale)o Developed and followed national campaigns : planning management, POS advertising developmento Managed the national launch of new coffee machineso Project management (budget > 100K €) 2/ MERCHANDISINGo Developed a global merchandising strategy o Created planograms by brand according to store configurations and referencing3/ DIGITALo Made an inventory and recommendations on the online customer journey of the new « Vertuo » coffee machine for major brands (Amazon, Boulanger, Fnac, Darty, Cdiscount)o Worked on improving the visibility of « Vertuo » throughout the customer journey to increase the number of saleso Reworked the content of the "Vertuo" product sheets on major brand websites in order to convey the same message/image on all websites

Région De Genève, Suisse

London, Royaume-Uni

Région De Lyon, France

Managed the product offer for the Justin Bridou and César Moroni brands and developed the private labels with the distribution brands :1/ RANGE MANAGEMENTo Managed the packaging throughout the graphic chaino Monitored product performanceo Participated in the innovation processo Carried out the competitive intelligence2/ COMMUNICATIONo Worked with the community manager on the social media communication planning and followed the performance of Facebook postso Updated & enhanced brand websites3/ PRIVATE LABELSo Managed the launches and the optimization of the packagingo Worked on the packaging modification due to the new labeling regulationso Managed new projects : interface with internal services, customers and external suppliers

Région De Lyon, France

1/ RANGE MANAGEMENTo Managed the packaging throughout the graphic chain o Creation of promotional offreso Participated in the innovation processo Carried out the competitive intelligence2/ COMMUNICATIONo Updated & enhanced brand websites3/ MARKETING RESEARCHo Establishment of an in-house tasting panel and analysis of the data collectedThe goal was to change the product recipe without impacting the taste

Région De Lyon, France

Part-time during my Bachelor’s degree

Région De Lyon, France

Région De Lyon, France

Part-time for one year during my studies then full-time fixed-term contract of 3 months

Région De Lyon, France

Master En Marketing Stratégique, Marketing

Bachelor « Responsable Du Marketing & Du Développement Commercial », Marketing, Mention Assez Bien

Activities and Societies: Membre de l'association Club promo de l'IDRAC