Covering happenings on emerging technology trends impacting businesses and their customers

- Copywriting: Produced text copy for a variety of advertising & promotional platforms, both physical and digital. - Brand Advocate: Ensuring all communications material released were consistent with the corresponding product's Brand Identity, which I helped create. Worked closely with branding agency to ensure tone & core values of the Brand is consistently relayed. - Creating all the content for 2 websites, and overseeing the sites' entire production from road map stage to managing the back-end - Creating & managing social media accounts for 4 different products, from concept to posting for individual posts - CRM: Responsible to be familiar with each brand's individual characteristics, to answer all queries from the public on digital platforms. - Creative writing + content marketing: Creation of articles, blog posts, & indepth product descriptions to increase visibility to a product's strengths. Published in in-house websites, affiliate blogs, & print magazines. - In charge of interacting with all partners & affiliates to ensure brand & product messaging was consistently relayed on on their respective platforms - Ad-buying & Google search index: Researched, created ad copy, & managed digital ad inventory for online banner ads & video ads for popular platforms Google AdSense & Facebook/Instagram ads. Knowledge in metatags to ensure indexing in Google search rank - Media Relations: Responsible to contact, coordinate, & supply relevant data & promotional content to print & online media outlets, which targeted the relevant audience. - PR Writing: Created a variety of Press Releases - Marketing Collaterals + Documentation: Produced a wide range of physical marketing material including (but not limited to) brochures, pamphlets, flyers, standees, tent cards, signages, menus, & print ads. In addition, I have drafted a variety of documentation such as forms, guides, & handbooks.

Generating written news & editorial content for www.mobile88.com - long form, opinion pieces, daily news, & promotional partner considerations Editing & supervising a team of writers Liaising with corporate partners to ascertain content & promotional needsCoordinating promotional campaigns over a variety of mediums including social media, traditional media such as newspapers, and digital media such as web content publication.