As the founder and creative director of Furvit Pet Industries Sdn. Bhd, I lead the development and execution of innovative branding and identity strategies for pet products and services. With over 10 years of experience in the creative industry, I have a passion for creating engaging and memorable experiences for cat lovers and their furry friends.Due to my magical and unique relationship with my cats, i have garnered a following of 300,000 people on my Instagram alone where I share the beautiful relationship i have with my cats and some tips on how fellow cat lovers can understand their cats better.My stories have been shared across a variety of channels; being published on mainstream newspapers such as Kosmo! , Metro, Utusan Malaysia & MStar, i had appeared on Selamat Pagi Malaysia (TV1), Majalah 3 (TV3), Wanita Hari Ini (TV3), Berita Nasional (TV1), Assalamualaikum (TV Al-Hijrah), Bernama TV and was also interviewed by IKIM.fm and Koolfm101. I have also been recognized by Britishpedia as one of the successful people in Malaysia and Singapore for my entrepreneurial and creative achievements. My mission is to empower CAT owners with quality, affordable, and sustainable solutions that enhance their bond with their cats. My core competencies include brand development, interactive creative direction, graphic design, and digital marketing.