Johan Balthasar Email & Phone Number

Copenhagen, Capital Region Of Denmark, Denmark

Promoted to Senior Head, further advancing strategic growth initiatives for BC Partners while achieving sustainable, profitable operations.- Revenue Growth & Profitability - Reached steady profitability within two years by optimising the team’s growth strategy and identifying scalable methods in collaboration with the team.- Advanced Digital Media Planning - Developed innovative approaches to digital media planning that stabilised the team’s growth, allowing for a shift to sustainable scaling. -Cross-Functional Coordination - Maintained strong collaboration with ad tech, legal, and commercial ops to streamline operations and ensure effective project alignment with organisational goals.

Established and led a new team within BC Partners, overseeing its rapid development from start-up to scale-up, managing partnerships, and driving financial accountability.- Team Building & Expertise Development: Built and guided a team of junior hires to become experts in sports media advertising, achieving break-even within 18 months.- P&L Accountability: Managed budgets and revenue forecasts, driving profitability and aligning projects to achieve consistent returns on investment.- Strategic Partnerships: Expanded the team’s reach by securing valuable partnerships with sports media publishers, enhancing network visibility and market presence.- Negotiation & Pricing Models: Developed advanced negotiation skills within the team and implemented a pricing forecast model, improving revenue forecasting accuracy and negotiation success rates.- Operational Excellence & SOPs: Created SOPs that enhanced internal and cross-departmental workflows, ensuring efficient collaboration with ad ops, legal, and commercial operations teams.

Promoted to lead a diverse range of growth projects, focusing on transforming nascent sites into high-performing, profitable entities through strategic project management and stakeholder alignment.- Project Maturation & Profitability: Transformed small-scale projects into fully operational sites, setting the foundation for profitability and scalability.- SEO & Performance Optimisation: Directed site optimisation efforts, improving both organic search rankings and site usability, resulting in increased user engagement and sustained traffic growth.- Cross-Functional Collaboration & Stakeholder Management: Established clear communication with stakeholders to balance project goals with broader company objectives, enhancing both efficiency and long-term growth potential.

Led a team focused on accelerating the growth of sites and handling multiple high-impact projects that combined content creation with data-driven strategies.- Team Leadership & Project Efficiency: Managed and improved team workflows, reducing project turnaround times and improving team efficiency.- Data-Driven Content Strategies: Established a content pipeline based on user data, enabling high-relevance, rapid publication.- Multi-Project Management & Cross-Team Synergies: Directed a range of projects, integrating insights from different departments, which led to a substantial increase in productivity across growth sites.

Copenhagen Area, Denmark

Oversaw a team of specialists to streamline project workflows, focusing on the transition of startup sites into branded entities.- Efficiency & Project Timelines: Improved team efficiency and reduced project timelines through optimised workflows, boosting productivity by 15%.- Brand Development & Site Transition: Strategically guided 40% of growth sites to brand status, elevating brand visibility across multiple markets.- Comprehensive SEO Optimization: Led initiatives covering technical, on-site, and off-site SEO to strengthen site rankings and search visibility.

Copenhagen

Led a team managing a network of sites across several markets, with a focus on enhancing SEO performance and increasing brand awareness.- SEO Performance Enhancement: Increased organic traffic by over 20% and improved keyword rankings by 30% through targeted SEO strategies.- KPI Optimisation & Performance Tracking: Established robust tracking mechanisms for KPIs, ensuring continuous improvements in site performance.- Analytical Decision-Making: Used data analysis to inform strategy and capitalise on growth opportunities, driving a 10% increase in revenue.

Copenhagen Area, Denmark

Oversaw SEO strategies for a network of sites in Finland, Sweden, and Norway, enhancing overall performance through tailored market approaches.- Market-Specific SEO Strategy: Achieved a substantial increase in organic traffic by implementing localised SEO tactics that improved keyword performance and user engagement across markets.- Collaborative Team Leadership: Created a collaborative environment that fostered knowledge-sharing and optimised SEO performance.- Performance Tracking & Reporting: Regularly tracked site metrics, improving SEO initiatives and driving revenue growth through informed reporting.

Copenhagen Area, Denmark

Copenhagen Area, Denmark

Copenhagen Area, Denmark

I was in charge Unisport's: Email marketing and Affiliate marketing on all markets and the online marketing activities (incl. Affilate, Email, SEO, Adwords, Paid Social media ads) in Finland. Also negotiation with Finnish partners.This resulted in a 100% growth in turnover on the Finnish market in all, a 300% growth in email marketing turnover and a more stable affiliate marketing base and growth.

Aalborg

Head of PointBlog and PointTrade in 10 european countries with around 1,5 million users. General management and development of both business units with focus on customer satisfaction, product- and strategy development.

Aalborg

Daily manager for PointShop.fi and the other Finnish sites in the company.Main responsibilities- Content management- Daily administration- Online marketing (Affiliate, Social Media, E-mail, CPC, CPA, CPL, CPS)- Strategy- and project management- Online lead generation- Product development- Customer support on all Finnish sites (also when needed Danish, Swedish, Norwegian and English customer support)- CRM- Translations Danish - Finnish, Danish - Swedish, Danish - Norwegian, Danish - English- Mentor for new employees- Establish and maintain partnership relations in several countries- Monthly turnover reports for PointShop in 10 countries

Turku

Head of the new mobile phone repair department.Main responsibilities:- Management and development of the new mobile phone repair department- Monthly KPI and departement reports- Mobile phone and subscription sales- Web management and development

Turku

Parttime/Volunteer position as Executive Manager for a Handball Club. Main responsibilities Day to day management and development. Increasing the amount of members, manage yearly handball tournament and club magazine.

Raisio

- Stocking goods- Deliver goods to departements- Maintain inventory list

Turku

Technical customer support Swedish speaking customers. Support mainly via phone, but also via e-mail. Also stand-in for the Finnish Customer Support

Turku

General customer support Swedish speaking customers. Support mainly via phone, but also via e-mail. Also stand-in for the Finnish Customer Support