Working as Data Analyst within Store Checkout, focusing on improving/optimizing Physical tills and App checkout in store. Highlights: • Enable User Tracking: Setting up user tracking on the new POS system in store. Planning and documenting the entire tracking structure. Has never been done on physical H&M POS.• Building & Improving Power BI Dashboard: Responsible for PBI dashboards that focuses on Till usages within H&M Stores. Aims to generate insights that can help optimize Store and till planning/structure. Large amount of data queried with SQL and Splunk SPL. • Maintaining and optimizing Python based A/B test tool for Physical stores: The A/B tool is used to test effect of Self-checkout tills on Conversion rate, Member purchase rate and amount of Queue. • Store Planning & Optimization: Created a Store planning & Optimization data model with Power BI and Dataiku that generate insights regarding Till usage/pressure in Store. Large amount of data and usage of SQL.• Improve App Stability/Usage through data: Creating Tracking/Dashboards within Power BI, Looker Studio and Splunk that have improved our knowledge about customer behavior, App stability and Errors within the user path. Enable team to fix errors quicker and improve UI/UX. Tools: Expert: Google Looker Studio, Power BI, Google Analytics, Google Tag Manager, SEO, Keyword Analysis.Advanced: Dataiku, SQL, BigQuery, Adobe Dashboard, Splunk (SPL), Google Ads, Google Search Console, Google Cloud Platform, DAX Measures, Microsoft SQL Server Management Studio.Intermediate: Google Optimize A/B test, Tableau, Scrum master, Firebase, ExcelBasic: Databricks, Figma.

Working with several different clients. My primary focus areas include: SEOKeyword analysisCRO Lead gen optimizationSite optimizationPlanning and setting up tracking. Analyzing data. Presentation and dashboards. A/B testTools: Google Analytics, Google tag manager, Data Studio, Google Ads, Adobe Analytics, BigQuery, SEMrush, Moz, Google optimize, Appsflyer, Facebook Business manager, Google Search Console

Responsible for the digital marketing and communication, which includes: Google AnalyticsGoogle AdsGoogle Tag ManagerGoogle Data StudioGoogle Search ConsoleEmail marketing (Mailchimp)HotjarWebsite optimization WordpressSEOSEMSocial media marketing (Facebook, LinkedIN & Twitter)Planning and creating newsletterData analysis and implementing improvement insights.Photoshop & Illustrator

- Project leader for the internal analysis- Plan and start the analysis process- Implement the new analytics tools (Matomo)- Tag manager- Segments - Site optimization - Conversion optimization- Reporting - Data presentation

- Web analytics (purchase process, digital strategy, traffic analysis, attribution, significance testing). - Tracking technology (tracking code, javascript, tracking, tag management tools). - Conversion (Conversion Optimizer, A / B Testing, Multivariate Testing, Testing Tool). - Measurement & Measurement Points (analysis of large amounts of data, obtaining relevant CPIs, concepts and functions) - Analysis Tools / Tracking System (Google Analytics, Adobe Analytics) - Digital Marketing (SEM & SEO, Display, Retargeting, Content Marketing, Digital Advertising, Price Comparison) - Web technology (HTML, Javascript, jQuery, Local storage and cookies, DOM / BOM, SQL) - Reporting & Presentation (visualization of data, presentation of data, data-driven organization)

- Planning, preparing and executing local campaigns. - Many different types of campaigns; Digital display ads, Event campaigns, Guerilla marketing and video marketing through Youtube and TV screens in different stores in Lund. - Working along side Skånetrafiken and all the other transit corporations in Skåne with broader marketing campaigns. For example, the summer ticket campaign and a climate awareness campaign. - Creating content for a “Visit Skåne” applications.- Giving input, suggestions and develop how the digital analysis can improve for both the transit corporations and Skånetrafiken. Helping Nettbuss with their marketing during the spring of 2019. Nettbuss is a transit corporation that supply Lund and Hässleholm with local busses and trams. Nettbuss is one of many transit corporations which is connected to Skånetrafiken.

- Superuser regarding the invoice flow.- Superuser regarding the financial program.- Balancing many different accounts.- Ongoing balancing of the bank accounts.- Prepare and execute payments.

- Support all 200 colleagues at the department. - Plan meetings/workshops- Responsible for the invoice flow. - Responsible for the consult pay balancing. - Superuser for the time report system. - Contract handling- Working with development of the ways of working.

- Chief of economics.- Develop budgets.- Invoice handling.- Accounting.- Deliver reports and analysis to the board. - Leading projects.- Annual account.- Accounts payable- Accounts receivable ledger

- Preparing/develop marketing campaigns. - Create and execute surveys.- CRM.- Superuser regarding the internal network.- Internal Communication.- Collect data, analyse and present.

During my entire time at the university, I have also been working at Subway. This might not be the most qualified occupation on the market but it has given me some experience that I value. It hasdeveloped my social skill with a big range of different people. It has trained my endurance regarding stress. But most of all, it gave me a perspective. A motivation to reach higher. I am proud that I keptworking thru both my bachelors.

During a two year period I worked voluntarily as a writer for my local floorball club. I really do enjoy writing and to combine this with my favorite sport, were absolutely fantastic! I wrote about everything from the younger players adventures at Gothia Cup to the seniors squad and their hunt for higher divisions. This job did not give me any money, but a lot of memories.