We are a next generation design and innovation organisation combining extensive experiences and specialised skills across industries, academic research and education.We are focussed on the role of materials for a circular economy and help our customers to benefit the best from the circular transition.By integrating scientific knowledge, expertise in a range of manufacturing processes, we offer cutting-edge design and innovation, a highly creative mindset and a profound… Show more We are a next generation design and innovation organisation combining extensive experiences and specialised skills across industries, academic research and education.We are focussed on the role of materials for a circular economy and help our customers to benefit the best from the circular transition.By integrating scientific knowledge, expertise in a range of manufacturing processes, we offer cutting-edge design and innovation, a highly creative mindset and a profound understanding of business strategy.Our partners and network share the same drive to do this in the most sustainable way, and make it possible to deliver future-fit solutions.Call or email us today to make the change happen. Show less

Teaching post graduates about consumer behavior

Consultant and interim manager focussed on building new ventures out of superior products

I have build a strategy and new business from only a technical sample. This included international distribution in more than 30 countries, 2 channels, a brand for a new-to-the-world self-adhesive window decoration under the brand name Squid. The marketing included specifier marketing and consumer marketing for a high-profit webshop. Google, Burberry, and Dior are some of the companies that use the product today. A strong partnership with Avery Dennison concluded my job.

Sharing my experiences in the field of innovation, design and brand management.

I teach the students on how are trends embedded in the design process of new products and services.

I see myself as a translator between the Design World and the Business World.

Developing new products and global distribution for our new born Quut, design beach toys brand

Helping the management of two mid sized SME's to draw and implement new strategies that makes them more design driven.

I try to learn enthousiast young designers that a great design alone never will be succesfull. How to feed the NPD-proces with new input from the product/business context and how to market it afterwards. What options do we have when choosing the right innovation strategy?How can we learn from great and bad real life examples?

design oriented marketing

1) Product manager business luggage: analysing the market needs / defining product requirements / design management / internal product launch + feedback on the results.2) Business development Manager ICT cases: leading the laptopcases division meant generating and implementing the complete marketing strategy.

Imagine together with a great team of high potential volunteers new businesses, create business plans and sell those to investors

Project manager of the development of a oil dispensing controller system.