Johan is specialized in key account and portfolio management, with a particular focus on cost-efficiency based on strategic parameters. He has experience in new company names. Johan advises on availability searches and defensive protection of new commercial signs, and defends in negotiations and oppositions. His clients include national corporations with international activities and communication offices.He has been named Honorary member of IBJ.be (Institute of Belgian Business Lawyers) and is former board-member and President of BMM.eu (Benelux Association for Trademark and Design Law). Johan is a lecturer in the protection of commercial signs and designs, and has published articles about trade names, public signs and anti-counterfeiting, a guest lecturer about Designs at KULeuven, BBMM.info and co-founder of FBMM.info for a French professional formation to Trademark and Design attorney.As a BMM Certified Trademark & Design Attorney he yearly achieves all necessary Permanent Education points to maintain his 360 degree approach for the protection of intellectual property rights (specialty Trademarks & Designs). He seeks the optimal protection for corporate and commercial signs (Company names, Tradenames and Domain names) and therefore advises on all crucial steps: from the creation of IP rights (via availability searches) to the IP creation (via a complete registration strategy), up to IP monitizing (licensing) and IP enforcement (watch services, oppositions and litigation activities). Johan joined Calysta in 2023 and from the branch office InTheYard.be in Ghent/Deinze het represents Calysta in East-, West- and Zeeuws-Flanders.