Johan Enstrom Email & Phone Number

London, United Kingdom

Breath Hacking is an app which delivers breathing exercises to benefit physical and mental health. We teach people the life-changing skill of breathwork. The app is a subscription service with breathing practices for focus, creativity, sports performance, sleep and relaxation.Progress:- Won best app award, health and wellness category. Inlovewith awards 2020 - Developed four concepts within health and wellness using design thinking during a research trip to LA and San Francisco - Pitched four ideas to Silicon Valley investors and Apple for feedback - Narrowed down option to one concept with the largest opportunity- Launched MVP(Minimal Viable Product) within 2 months - Rapid growth of users and engagement- Currently working on product-market fit and growth

London, United Kingdom

Led the development of a new innovation function with a team of intrapreneurs. Tasked with delivering digital products and services for the Pentland brand portfolio. Applied design thinking, sprints, rapid prototyping, plus lean and agile working practices. This enabled the team to deliver multiple initiatives and develop new ideas, concepts and revenue streams for the group.Key achievements:- Delivered 10+ concepts and initiatives for board-level presentation and agreement- Rapid launch and iteration of multiple initiatives across the brand portfolio- Successful commercial negotiations with Samsung and other partners - Partnered with Apple and other industry leaders - Graduation of concepts stage to live environments- Significant financial and brand value delivered to the brand portfolioAreas of responsibility:- Team management - Innovation processes and working practices- Product management and growth - Board and senior-level stakeholder management

London, United Kingdom

Led the digital transformation initiative for the Pentland group. Identified barriers for digital progression, developed strategies and a roadmap to improve digital maturity, then established new digital business models. Group brands include Berghaus, Canterbury, Mitre, Speedo. Key achievements:- Full group review of digital maturity across all brands in USA, China and Europe - Defined strategy & organisational structure - 18-month transformation roadmap of activities - 23% efficiency savings using group scale of service providers- Creation of a digital innovation teamAreas of responsibility:- Member of Pentland senior leadership team - Board and senior stakeholder management - Leading a cross-brand digital team- Created a digital transformational plan for Pentland- Efficiency savings and effectiveness improvements

Nottingham, United Kingdom

As part of the Speedo senior leadership team, I led the global strategy and team for Connected Swim. This innovation function focused on improving the swim experience using technology, IoT and quantified self. My team was responsible for the creation and launch of services, mobile applications and digital products, such as swim activity trackers. Key focus markets were USA, China and Europe. Key achievements:- Creation of the world’s largest online swim community with the Speedo Fit app- Defined and launched a programme for ongoing user acquisition & growth- Launched the Speedo Shine swim and activity tracker through collaboration with Misfit wearables- Shared innovation and strategic partnerships with two startups in both Silicon Valley and London’s Silicon Roundabout - Created an online swim coaching initiative, enabling users to develop their technique, which has generated over 20million organic views across China, USA & UK - Launched services in China and integration to WeChat (Tencent China) Areas of responsibility:- Member of Speedo’s senior leadership team - Leading a team of digital, product, growth and marketing managers - Commercial partnerships and collaborations - Business models and commercials for Connected Swim - Digital products (hardware) and advanced mobile applications (services)

Nottingham, United Kingdom

Led the global strategy for digital marketing and media. Responsible for running central digital channels, including web and social media, defining and enforcing strategies. Maintained standards and brand communications through regional partner structures including USA, China and European markets.Key achievements:- Development and implementation of Speedo’s first long-term global digital strategy- Content strategy development, launch and activation across markets- Defined and established standards for the digital ecosystem including social media, crisis management, SEO/SEM, e-commerce and web - Successful re-platforming and launch of Speedo’s global web presence - Creation of an international media channel strategy for consumer targeting focused on China, UK and France- Led the design and recruitment of a digital team in ChinaAreas of responsibility:- Speedo International digital presences and global strategy- Collaboration with market partners in USA, China and Europe- Part of global marketing leadership team, as digital & media representative- Specific market focuses on China, USA, UK, France and Germany

London, United Kingdom

Accountable for managing the Shell retail account for Iris Digital. As part of an inter-agency team, I led digital marketing executions, content creation and campaigns. This required significant and ongoing inter-agency collaboration and planning.Key achievements:- Launched global Fuel Save initiative for the retail division- Built strong relationships within an inter-agency structure- New business development and ongoing growth of client account - Led internal teams in delivery

London, United Kingdom

Global digital agency lead for Nokia Business Mobility. Responsible for digital campaign and asset development as a part of an inter-agency team. Focused on campaign creation around mobile phone launches. Key achievements:- Grew the account from the first project to the largest account in the agency within six months- Successful launch of campaigns for several Nokia Business Mobility mobile devices in USA and European markets - Ongoing strategic planning with client teams in NYC and Helsinki