● Founded GO! Play, a comprehensive sports ecosystem platform catering to both individuals and institutions, and their support frameworks. The platform is live on the App and Play Store, offering services in facility management, event management, and peer-to-peer engagement in Ahmedabad, India.● Designed the next phase of feature rollouts that includes live scoring and feeds, player profiling & progression, digital learning programs and analytical dashboards.● Offline capabilities include facility management solutions, including consulting, staffing, operating and infrastructure creation - physical and digital.

● Led hyper-growth initiatives for EMPA, an IT distribution start-up within the $1bn Metra Group, which operates across the Middle East and Africa. Reporting directly to the Managing Director.● Streamlined the category management vertical, leading and nurturing relationships with major vendors, including Dell Inc.● Added to EMPA's revenue streams by partnering & managing Acer Middle East and securing contracts for Dell Storage & Servers, HP Consumer and Dahua Technology.● Recruited and mentored a team, focusing on product management, distribution strategy, and account planning.● Key achievements include :  Quadrupled EMPA's revenue to $100 million by 2022 (second year of operation). Won contracts valued at $150 million, contributing significantly to the company’s portfolio growth in 2023. Led EMPA to win Dell's "Distributor of the Year" award in 2022 and 2023.

Co-founded Ubika Consulting, an organizational services start-up, offering bespoke virtual CFO services for Small/ Medium Businesses in the UAE

As the Retail Sales Head, was responsible for the organized retail sales channel across UAE, Kuwait, Qatar, Oman and Bahrain. Providing guidance and leadership to a team of retail account managers, in-country merchandising managers and over 120 Promoters.Key achievements: ● Primary goals were to improve profitability and hold market share in a deeply declining market ● Developed and deployed a data driven product strategy, resulting in 25% YoY increased ASP(Average Selling Price) and increased revenues despite units decline● Built strong partner relationships to drive effective allocation of alliance funds● Used an insights driven strategy to optimize internal spend metrics, redeploying promoters based on key parameters such as retail footfall, store revenue, share of wallet etc.● Built and drove a strong relationship network, and signed off on the first of Lenovo’s direct partnerships with large electronics retailers. This resulted in Lenovo taking the highest vendor share in that retailer● As a key outcome of the above, ensured Lenovo maintained #2 retail ranking and increased market share in challenging market conditions

As Channel Sales Manager, drove Lenovo’s largest revenue and unit channel comprising a listed partner network of 200+ volume resellers/ exporters across OGCC/ Iraq/ RoME. Responsible for the volume channel sales of Lenovo Consumer and Commercial Notebooks, Desktops and Tablets. Headed a team of 3 channel account managers focused on volume exporters and resellers Key achievements: ● Primary goals were to increase Lenovo’s market share and ranking in a highly competitive and volatile market● In 2014, formulated and ran a strategic partner onboarding campaign, with specific product and geographic focus● As a result of the campaign, Lenovo became the Gulf’s number one ranked PC & Tablet vendor for the first time● Devised and ran a rapid channel expansion campaign, targeting the Commercial desktop segment in 2015, where Lenovo was under-indexed – resulting in a unit jump in excess of 50%● These campaigns, in addition to a focused sales strategy, led the channel team to an all-time high unit and revenue sales in Q1 CY 2016 (this translated to 60% share of total Lenovo business across all channels)● These successes culminated in an invitation to participate in the President’s Club in 2017 - for top Lenovo performers, across functions and geographies worldwide

As Category Head, was promoted and continued to be responsible for the HP Personal Systems Group (PSG) distribution portfolio for the Gulf Region across retail, volume and corporate channels – the largest sales and distribution unit for both HP and Redington in the Middle East.

● Performance indicators included Revenue, Gross Margin and Return on Capital Employed (ROCE)● Led a team of 3 Product Managers focused on HP Consumer and Commercial product lines including laptops, desktops, workstations, thin clients and POS● Given an additional sales managerial charge of a dedicated volume channel sales team of 3 persons● The business unit was further accentuated by securing a HP-Redington channel exclusivity● Reversed multi-million dollar losses made by the business unit prior to joining within the first half of taking up responsibility

● Promoted to product management of Jumbo ITD’s biggest product portfolio ($100 million per year HP Notebooks business)● Responsible for the budgetary planning & procurement, inventory control, marketing and profitability of the product category

● Assigned to an HP (Hewlett-Packard) designed and funded Consumer Desktop specialist profile● Responsible for product management and driving sales of HP Consumer desktops in UAE/GCC/Levant