Johan A Larsson

Johan A Larsson Email and Phone Number

Founder, Principal Consultant @ Glimz Advisory
Stockholm, SE
Johan A Larsson's Location
Stockholm, Stockholm County, Sweden, Sweden
Johan A Larsson's Contact Details

Johan A Larsson personal email

n/a
About Johan A Larsson

Dedicated to growing businesses with cutting edge digital strategy since 25+ years.Experience from central roles as marketeer, business developer, advisor, board director and founder in international start-up ventures in the tech, media and fitness industries. Driven, open-minded and attentive to detail while taking the long view. RECENT ACHIEVEMENTS:- Created and executed social media- and influencer-powered digital marketing strategy and team delivering an increase in relevant followers from 100 to 100,000+, driving sales growth from 2 to 60+ MSEK in 70+ countries across 6 continents- Co-developed and executed a hybrid distribution strategy, building non-exclusive partnerships with local resellers in 20+ key markets while selling direct to consumer globally- Developed ecommerce strategy, platform and hybrid team from scratch, generating 100%+ yearly growth - Co-developed organisation from 0 to 40+ in-house employees and several remote teamsSPECIALITIES:- Marketing: social media, ecommerce and general digital marketing strategy, tactics and operations (including brand development, influencer marketing, community building, Twitter & Facebook Ads, SEM, SEO, web development, conversion optimisation)- Sales: develop direct and indirect sales operations (including product definition, messaging, campaign structure, account management, distribution strategy, reseller partner development)- Organisation: build efficient processes and workflows, recruit and develop tight specialist teams cost-efficiently, combining hybrid in-house and remote / off-shore- Strategy: thinking ahead, from business planning trough start-up and scale-up

Johan A Larsson's Current Company Details
Glimz Advisory

Glimz Advisory

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Founder, Principal Consultant
Stockholm, SE
Website:
glimz.com
Employees:
1
Johan A Larsson Work Experience Details
  • Glimz Advisory
    Founder, Principal Consultant
    Glimz Advisory
    Stockholm, Se
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  • Exxentric Ab
    Member Of The Board Of Directors
    Exxentric Ab 2017 - Present
    Bromma, Stockholm, Se
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  • Exxentric Ab
    Head Of Marketing And Ecommerce
    Exxentric Ab 2018 - Present
    Bromma, Stockholm, Se
    Developing strategy, team and process for conception, production and global distribution of content for marketing through all social and digital channels, including a global influencer marketing strategy.Building a remote team developing a multi-currency, multi-language global web and ecommerce platform engaging and converting customers with an average order value of 1,500+ EUR.Seven direct reports on-site and five remote. Part of management team, reporting to the CEO.
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  • Exxentric Ab
    Head Of Sales And Marketing
    Exxentric Ab 2016 - 2018
    Bromma, Stockholm, Se
    Developed a global demand generation and in-house sales strategy and team, which secured strong continuous organic growth without external funding. Acquired customers in elite sports, physiotherapy and fitness from 60+ countries on 6 continents, directing prospecting and inhouse sales as well as developing a structure of local sales partners in 20+ countries.Developed and implemented a social media focused marketing strategy, based on user generated content, highly targeted sponsoring and an impactful inflencer strategy, growing the relevant social media follower base above 75,000 globally across the key social media platforms.Part of management team, reporting to the CEO.
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  • Glimz Advisory
    Founder, Senior Advisor
    Glimz Advisory Nov 2009 - Present
    Senior advisor and consultant in social and digital marketing in several different industries.Delivered projects range from matchmaking between vendors and service providers to building marketing programmes on all scales. Combined competency in developing high-level business strategy down to detailed hands-on implementation, as well as building organisation and procuring platforms and services.Engagements include:● HBO Nordic (Internet TV):Hired to build the framework for social media and digital sales during the start-up phase of HBO Nordic, achieving 100,000 Facebook fans in 2 months (see below).● Fameco Group (world-leading metal components supplier):Planned and implemented LinkedIn recruiting campaign, supported with Facebook advertising, securing a large number of qualified applications.● Diino (cloud storage & backup):Set up and developed dual-launguage social presence on Twitter, Facebook & Google+. Achieved sustained monthly fan growth of 100-300% at negligible cost through select automation tools supported by social advertising. Organised social customer support and reputation management.● Lideta (health center group): Developed social presence and ads on Facebook and social integration on web site, driving local brand awareness and low-cost customer/patient acquisition process.● SABO (association of 300 housing companies): Planned and implemented Facebook advertising campaign for national trainee program, increasing the number of qualified applications by 100% at a fraction of cost in normal channels.● Relakks (vpn / anonymiser): Set up and optimised search engine marketing campaigns cutting cost per click by >90%, managed launch in China, reviewed payment system and fraud protection.
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  • Exxentric Ab
    Social Marketing Advisor
    Exxentric Ab Oct 2014 - 2015
    Bromma, Stockholm, Se
    Engaged to build an international social media based marketing program.Worked closely with the management team to create content optimized for several leading social platforms, and implemented limited investments in sponsored posts to select niche target groups. This was complemented with developing search marketing programs and overseeing web site development.The joint effort resulted in strong sales increase on both existing and new markets, as well as the strengthening of the firm and the founding team as internationally acclaimed authorities in their field. Key social metrics include increased relevant Twitter followers by 500%, decreased Facebook fan acquisition cost by 67% and increased daily reach and engagement levels by 150-200%, all leading to web site traffic increasing by 250%.
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  • Hbo Nordic
    Social & Digital Advisor
    Hbo Nordic Jul 2012 - Dec 2012
    New York, Ny, Us
    Hired to set strategy and organisation for social media marketing and digital sales during the start-up phase of HBO Nordic.● Social Marketing:Defined and implemented Nordic social media strategy. Set up Nordic presence on Facebook and Twitter. Recruited a Nordic team of Community Coordinators. Organised social post schedule, EdgeRank optimisation, analytics, social customer service and crisis management, executing company communication policy. Coordinated social cross-promotion with HBO Inc and partners. Implemented continuous targeted Facebook ads and sponsored stories.The effort achieved 10k fans in the first 24 hours, 25k in the first week and 100k relevant fans in the first two months, outperforming all Nordic competitors by >100%. Virality rates of Facebook posts up to 5-10%. Total reach >25m. All KPI:s above MediaCom benchmarks.● Digital Sales:Procured and managed the outsourced digital sales or performance marketing function, for search engine marketing (SEM), search engine optimisation (SEO) and conversion rate optimisation (CRO). The effort achieved six-figure web site sign-ups before launch.HBO Nordic is the Internet TV-service provider (VoD and linear OTT) founded in July 2012 as a joint venture between HBO Inc and Parsifal International / Peter Ekelund. The company offers a subscription video-on-demand (SVOD) service direct to consumer, with new high quality programming from HBO, Starz, Fremantle and other studios, based upon a technical platform provided by Urho Digital Services (UDS).
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  • Glimz Ab
    Founder, Ceo
    Glimz Ab Mar 2003 - 2010
    Se
    (Part-time.) Majority owner and Managing Director. Managed project from first idea conception to commercial launch and growth with minimal equity investment. Achievements include: defining strategy, negotiating film rights, staging a successful viral marketing campaign (resulting in several awards such as InternetWorld Entertainment Site of the Year, and international brand recognition), designing and coding digital film acquisition platform (resulting in tenfold increase of rights portfolio with zero variable cost; php/mysql), sales of large film portfolios to major European TV and Video-on-Demand providers, acquiring funding from Swedish foundation Framtidens kultur (including recruiting a 10-person team of film specialists and directing implementation project).Glimz.net, an early Scandinavian video-on-demand provider, is an awarded leading european whole-sale distributor of digitally available independent short quality film, with above 450 quality content providers from 60 countries signed.
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  • Labs2
    Head Of Media Business
    Labs2 Mar 2005 - Sep 2008
    Se
    Directed and developed Labs2's video-on-demand platform business, including large client relationships and a team of software engineers. Entered a turbulent situation of failed commitments, cancelled agreements and departing managers, and secured key accounts, increased revenues and profitability. Achievements include: re-established trust with key clients, re-negotiated consulting and product agreements, implemented structured ordering processes, added a video hosting business area, defined business model and requirements for ~10k hours agile offshore development project and negotiated divestment of the consulting business.Labs² Media was the leading provider of digital distribution platforms for Scandinavian media houses. Key clients included Bonnier (SF-Anytime), MTG (CDON) and Egmont (Nordisk Film). Owner Labs² listed on the Stockholm stock exchange since 2002.
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  • Abba The Museum
    Project Director
    Abba The Museum 2008 - 2008
    Stockholm, Stockholm, Se
    Organised a seven months' project for specification, procurement and implementation planning of a complex and scalable 2+ MSEK software platform, including new development and integration of third-party vendors' systems. Procured and managed a project team and technical team leader as sub-contractors.ABBA the Museum was premiered by Touring Exhibitions as Abbaworld in London 2010 and opened in Stockholm in May 2013. The museum is the only large-scale exhibition endorsed by ABBA, displaying exclusive music, footage, images and memorabilia.
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  • Skandinaviska Magasin1 Ab
    Senior Consultant, Partner
    Skandinaviska Magasin1 Ab Oct 2002 - 2008
    Uppsala, Se
    (Periodic.) Negotiated, managed and took part in delivery of a number of consulting projects for the management of several large organisations with ambitions in the telecom industry, advising on business strategy and broadband technology. Notable clients included Wien Energie, IBM Austria, the Swedish Ministry of Industry and ABBA the Museum (see above).Magasin1 is a partnership of independent consultants and entrepreneurs specialising in business development and several fields of research and technology.
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  • 34 Networks
    Vp Sales And Partnerships, Co-Founder
    34 Networks 2001 - 2003
    Co-founded the company and participated in securing external private funding of EUR 1.2m. Identified and closed deals for profitable projects of up to EUR 500k. Led client relationships through delivery and sales of follow-up services. Negotiated a portfolio of strategic partnership deals.34 Networks was a consultancy on business and technology strategy for fiber-based broadband networks, leading clients through business planning and financing of new operator ventures, including Viennese broadband operator Blizznet. Based in Stockholm and operational in Austria, Italy, Spain and France. Dissolved (liquidated) in 2003.
  • Bredbandsbolaget
    Business Development Manager, Co-Founder
    Bredbandsbolaget 1999 - 2001
    Se
    Co-wrote the first corporate business plans, leading to the largest residential fiber network investments in Europe. Identified and negotiatiated with partners for e.g. possible investments in several continental European and Asian markets. Managed a successful complaint to the European Commission against key incumbent competitor Telia AB. Closed first Akamai deal. Joined the venture as #5; left when staff exceeded 500.B2 Bredband became one of the leading broadband operators in Scandinavia, with the world’s largest Ethernet-to-the-home network installed to ~300,000 households. Sold to Telenor for 6bn SEK in 2005, and the brand was discontinued in 2018 after 20 years in operation..
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  • Framtidsfabriken
    Internet Analyst
    Framtidsfabriken 1997 - 1999
    Dk
    Delivered analyses to large corporate clients' top management on the impact of the Internet on their respective markets, leading to large increases in account sizes. Analysed foreign acquisition candidates for the board of directors and initiated negotiations. Joined as #5 in Stockholm, #19 in total; left when staff exceeded 600.Framtidsfabriken (later: Framfab, LBi International) became one of the leading European strategic Internet service consultancy ventures, founded by Jonas Birgersson in 1995. Strategic clients included Volvo Car Corporation, Saab Group, Ikea and Vattenfall.
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Johan A Larsson Skills

Digital Marketing Start Ups Strategy Entrepreneurship Business Strategy Social Media Marketing Business Development E Commerce Sales Vod Marketing New Business Development Sem Negotiation Film Distribution Seo Digital Strategy New Media Management Online Marketing Mobile Devices Digital Media Marketing Strategy Crm Social Media Management Consulting Advertising Analytics Account Management Telecommunications Business Planning Social Media Advertising Facebook Marketing Social Media Integration Strategy Development Streaming Media Ppc Competitive Analysis Team Leadership Online Advertising Social Media Measurement Social Marketing Performance Based Marketing Social Tv Search Advertising Recruiting Social Recruiting New Venture Creation Partnership Development Hype

Johan A Larsson Education Details

  • Uppsala University
    Uppsala University
    Business Studies & Economics
  • Karlsruhe Institute Of Technology (Kit)
    Karlsruhe Institute Of Technology (Kit)
    Business Studies (In German Language)
  • Swedish Army Technical School
    Swedish Army Technical School
    Haubits 77 Field Howitzer System
  • Wargentinsskolan
    Wargentinsskolan
    Extended Curriculum

Frequently Asked Questions about Johan A Larsson

What company does Johan A Larsson work for?

Johan A Larsson works for Glimz Advisory

What is Johan A Larsson's role at the current company?

Johan A Larsson's current role is Founder, Principal Consultant.

What is Johan A Larsson's email address?

Johan A Larsson's email address is j@a.larsson.name

What schools did Johan A Larsson attend?

Johan A Larsson attended Uppsala University, Karlsruhe Institute Of Technology (Kit), Swedish Army Technical School, Wargentinsskolan.

What are some of Johan A Larsson's interests?

Johan A Larsson has interest in Politics, Science And Technology, Arts And Culture, Economic Empowerment.

What skills is Johan A Larsson known for?

Johan A Larsson has skills like Digital Marketing, Start Ups, Strategy, Entrepreneurship, Business Strategy, Social Media Marketing, Business Development, E Commerce, Sales, Vod, Marketing, New Business Development.

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