Johan A Larsson Email & Phone Number

Stockholm, SE

Bromma, Stockholm, SE

Bromma, Stockholm, SE

Developing strategy, team and process for conception, production and global distribution of content for marketing through all social and digital channels, including a global influencer marketing strategy.Building a remote team developing a multi-currency, multi-language global web and ecommerce platform engaging and converting customers with an average.

Bromma, Stockholm, SE

Developed a global demand generation and in-house sales strategy and team, which secured strong continuous organic growth without external funding. Acquired customers in elite sports, physiotherapy and fitness from 60+ countries on 6 continents, directing prospecting and inhouse sales as well as developing a structure of local sales partners in 20+.

• Senior advisor and consultant in social and digital marketing in several different industries.Delivered projects range from matchmaking between vendors and service providers to building marketing programmes on all.
• HBO Nordic (Internet TV):Hired to build the framework for social media and digital sales during the start-up phase of HBO Nordic, achieving 100,000 Facebook fans in 2 months (see below).
• Fameco Group (world-leading metal components supplier):Planned and implemented LinkedIn recruiting campaign, supported with Facebook advertising, securing a large number of qualified applications.
• Diino (cloud storage & backup):Set up and developed dual-launguage social presence on Twitter, Facebook & Google+. Achieved sustained monthly fan growth of 100-300% at negligible cost through select automation tools.
• Lideta (health center group): Developed social presence and ads on Facebook and social integration on web site, driving local brand awareness and low-cost customer/patient acquisition process.
• SABO (association of 300 housing companies): Planned and implemented Facebook advertising campaign for national trainee program, increasing the number of qualified applications by 100% at a fraction of cost in normal.

Bromma, Stockholm, SE

Engaged to build an international social media based marketing program.Worked closely with the management team to create content optimized for several leading social platforms, and implemented limited investments in sponsored posts to select niche target groups. This was complemented with developing search marketing programs and overseeing web site.

New York, NY, US

• Hired to set strategy and organisation for social media marketing and digital sales during the start-up phase of HBO Nordic.
• Social Marketing:Defined and implemented Nordic social media strategy. Set up Nordic presence on Facebook and Twitter. Recruited a Nordic team of Community Coordinators. Organised social post schedule, EdgeRank.
• Digital Sales:Procured and managed the outsourced digital sales or performance marketing function, for search engine marketing (SEM), search engine optimisation (SEO) and conversion rate optimisation (CRO). The effort.

SE

(Part-time.) Majority owner and Managing Director. Managed project from first idea conception to commercial launch and growth with minimal equity investment. Achievements include: defining strategy, negotiating film rights, staging a successful viral marketing campaign (resulting in several awards such as InternetWorld Entertainment Site of the Year, and.

SE

Directed and developed Labs2's video-on-demand platform business, including large client relationships and a team of software engineers. Entered a turbulent situation of failed commitments, cancelled agreements and departing managers, and secured key accounts, increased revenues and profitability. Achievements include: re-established trust with key.

Stockholm, Stockholm, SE

Organised a seven months' project for specification, procurement and implementation planning of a complex and scalable 2+ MSEK software platform, including new development and integration of third-party vendors' systems. Procured and managed a project team and technical team leader as sub-contractors.ABBA the Museum was premiered by Touring Exhibitions as.

Uppsala, SE

(Periodic.) Negotiated, managed and took part in delivery of a number of consulting projects for the management of several large organisations with ambitions in the telecom industry, advising on business strategy and broadband technology. Notable clients included Wien Energie, IBM Austria, the Swedish Ministry of Industry and ABBA the Museum (see.

Co-founded the company and participated in securing external private funding of EUR 1.2m. Identified and closed deals for profitable projects of up to EUR 500k. Led client relationships through delivery and sales of follow-up services. Negotiated a portfolio of strategic partnership deals.34 Networks was a consultancy on business and technology strategy.

SE

Co-wrote the first corporate business plans, leading to the largest residential fiber network investments in Europe. Identified and negotiatiated with partners for e.g. possible investments in several continental European and Asian markets. Managed a successful complaint to the European Commission against key incumbent competitor Telia AB. Closed first.

DK

Delivered analyses to large corporate clients' top management on the impact of the Internet on their respective markets, leading to large increases in account sizes. Analysed foreign acquisition candidates for the board of directors and initiated negotiations. Joined as #5 in Stockholm, #19 in total; left when staff exceeded 600.Framtidsfabriken (later.

Master Of Science (M.Sc.), Business Studies & Economics

Business Studies (In German Language)

Systems Engineer, Sergeant'S Rank, Haubits 77 Field Howitzer System

Upper Secondary School (Gymnasium), Technological Programme, Extended Curriculum