Imagine ICE is an IT consulting company specializing in system process efficiency, automation, and digital transformation. As the founder and CEO, I have led projects that help mid-sized to large organizations streamline their operations through automation and optimization. My focus has been on improving system efficiency, integrating advanced technologies like AI and Natural Language Processing (NLP), and driving innovation in process automation.Through collaborations with leading software solutions such as myMeta, I delivered tailored solutions that significantly enhanced operational efficiency for clients in various industries, particularly hospitality. By analyzing business requirements and implementing process optimizations, I enabled clients to achieve measurable improvements in performance, productivity, and cost savings.Key Responsibilities:Led end-to-end project delivery, from business planning and requirements analysis to execution and optimization.Developed automation solutions using a range of technologies, including Python, JavaScript, and myMeta.Integrated AI and NLP tools to streamline client workflows and improve system functionality.Focused on digital transformation initiatives that enhanced process efficiency across multiple sectors.

As a consultant and Product Owner for Radisson Hotel Group's two Property Management Systems (PMS), I have been the critical link between system users and development teams, ensuring that the product meets both business needs and user expectations. I led the complete redesign of the PMS using the SAP Fiori interface, significantly enhancing user experience and operational efficiency across 300+ hotel locations.Through close collaboration with users and stakeholders, I translated feedback into actionable system enhancements, resulting in a highly successful product that received excellent feedback from end users. My role involved overseeing the integration of Quantum Metric and myMeta to monitor system performance and proactively address user issues in real time.By driving over 150 system improvements using Agile methodologies, I helped reduce system issues, streamline processes, and improve user engagement. This collaborative, user-focused approach ensured the final product was well-received by users and optimized for real-world application.

Swell Photography was a photography business that I founded, specializing in event, nature, and lifestyle photography. I delivered high-quality, bespoke photography services while focusing on streamlining the post-production process through automation. By automating the editing workflow, I was able to deliver professionally edited and uploaded photos quickly, catering specifically to the fast-paced demands of event photography.Key Achievements:Provided photography services for events, landscapes, and lifestyle shoots, consistently receiving positive client feedback.Automated the editing process to drastically reduce turnaround time, ensuring rapid delivery of edited photos for event clients.Managed all aspects of the business, including client acquisition, project management, post-production automation, and marketing.Built a loyal client base by offering personalized services, fast delivery, and high-quality imagery.

As a System Implementation Specialist at Oracle Hospitality, I was responsible for the deployment, customization, and user training of Opera and Opera Cloud Property Management Systems (PMS) as well as the Reports & Analytics (R&A) tool. I worked closely with hospitality clients, ensuring smooth implementation and configuration of these systems to meet specific business needs. This role included providing extensive training to users to ensure they could effectively operate and optimize the systems post-implementation.Key Achievements:Led the successful implementation of Opera and Opera Cloud PMS for multiple hospitality clients, ensuring seamless system integration and efficient workflows.Customized the Reports & Analytics (R&A) tool to help clients enhance their reporting capabilities and make data-driven decisions.Provided comprehensive user training to hotel staff, empowering them to efficiently use the PMS and R&A systems for daily operations.Collaborated with cross-functional teams to troubleshoot and resolve system issues, streamlining processes during and after implementation.

As Front Office Manager, I was responsible for overseeing both the hotel and congress receptions, ensuring smooth operations and exceptional guest experiences in both areas. I managed a team of 40 employees, handling all aspects of recruitment, team rostering, and performance management. My role also included conducting regular staff meetings to discuss career development and training initiatives, ensuring the continuous professional growth of the team. I worked closely with other departments to optimize workflows and deliver high-quality service.Key Responsibilities:Managed both the hotel and congress receptions, ensuring seamless operations and exceptional service for guests and delegates.Recruited, trained, and rostered teams, ensuring the right staffing levels and expertise to meet operational demands.Conducted regular staff meetings focused on career development, performance reviews, and ongoing training to support staff growth.Collaborated with other departments to streamline operations, improve service delivery, and maintain high service standards.Oversaw guest relations, managing check-ins, check-outs, and addressing any guest concerns to ensure satisfaction.

As the Assistant Rooms Division Manager, I supported the Rooms Division Manager in overseeing the daily operations of the front office, housekeeping, and guest services departments. My role involved ensuring that all teams worked efficiently to deliver exceptional guest experiences, optimizing room occupancy rates, and maintaining high service standards across the hotel.Key Responsibilities:Assisted in managing the day-to-day operations of the front office, housekeeping, and guest services to ensure smooth and efficient workflows.Worked closely with the Rooms Division Manager to improve room occupancy, guest satisfaction, and departmental coordination.Coordinated with various departments to address guest needs and ensure a seamless stay for all guests.Supported staff training and development initiatives to maintain high service standards across the rooms division.

In this dual role, I managed both hotel operations as a Service Manager and oversaw IT functions, focusing on system automation and optimizing operational processes. During this period, I spearheaded Project ICE, an initiative that automated several key hotel operations, significantly improving efficiency and saving time across the property. My role involved ensuring smooth front office operations, resolving guest concerns, and integrating IT solutions to streamline workflows.Key Achievements:Led the implementation of Project ICE, which automated critical hotel operations like prepaid reservation charging and operational reporting, resulting in over six hours of time saved daily per hotel.Developed and implemented system automation strategies to optimize front office and back-end operations, reducing manual processes and improving accuracy.Provided IT support and system management, ensuring that all hotel technology was operating efficiently to support guest services and internal operations.Collaborated with external vendors to upgrade hotel systems and implement new technologies that enhanced the guest experience and operational productivity.Trained staff on both operational procedures and IT systems, ensuring they could efficiently use technology to deliver high-quality service.

In my role as Service Manager at Radisson Blu Waterfront Hotel, I oversee daily hotel operations with a focus on guest satisfaction and service excellence. I coordinate with various departments to ensure seamless guest experiences and maintain high operational standards. My responsibilities include managing staff, optimizing service delivery, and resolving any issues to ensure the highest levels of guest satisfaction.Key Responsibilities:Oversee daily hotel operations, coordinating with multiple departments to deliver exceptional guest service.Lead and mentor staff to improve performance and ensure service standards are met.Address guest concerns and resolve issues promptly to maintain a positive guest experience.Continuously optimize operational processes to improve efficiency and guest satisfaction.

At Surfbussen, I managed a leading kitesurfing store and was actively involved in advancing the sport of kitesurfing in Sweden. My role encompassed managing daily store operations, providing expert advice on kitesurfing gear, and organizing lessons and trips. I also worked on innovative ideas and initiatives to promote kitesurfing, helping to grow its popularity in Sweden.Key Responsibilities:Managed day-to-day store operations, including sales, customer service, and inventory management.Provided expert guidance on kitesurfing equipment, helping customers make informed decisions.Organized and coordinated kitesurfing lessons and trips, enhancing customer engagement and experiences.Developed innovative strategies and ideas to promote kitesurfing in Sweden, helping to grow the sport’s presence.Built strong relationships with customers, fostering loyalty and repeat business.

In my second tenure at Windswell, I continued to teach kitesurfing to students of various skill levels and took on the additional responsibility of managing the store. I provided expert advice on equipment and oversaw the daily operations of the shop, ensuring a smooth and customer-focused environment. Additionally, I ran stand-up paddleboarding (SUP) tours, enhancing the overall water sports experience for tourists and locals alike.Key Responsibilities:Instructed kitesurfing lessons for beginners and advanced students, maintaining a high level of safety and satisfaction.Managed the store’s day-to-day operations, focusing on customer service, equipment sales, and inventory control.Organized and led SUP tours, providing guided experiences to explore the scenic waters of Port Douglas.Delivered personalized advice on kitesurfing gear and equipment, helping customers make informed purchasing decisions.

As a Bartender at Ironbar, I was responsible for providing excellent customer service in a fast-paced environment. My role involved preparing and serving drinks, managing the bar area, and ensuring that guests had a great experience.

In this multi-functional role, I handled reception duties during the day and performed night audits, ensuring financial records were accurate and up to date. I was also responsible for basic maintenance tasks to ensure the hotel's smooth operation during the night shift.Key Responsibilities:Managed front desk operations, including guest check-ins, check-outs, and reservation handling.Conducted night audits to reconcile the day’s financial transactions and ensure accuracy in the hotel's financial records.Performed maintenance tasks to address any urgent issues that arose during the shift, ensuring guest satisfaction and smooth hotel operations.Collaborated with other departments to resolve guest issues and ensure a seamless guest experience.

At Windswell, I combined my passion for watersports with my leadership skills as a Kitesurfing Instructor and Store Manager. My responsibilities included teaching kitesurfing to beginners and advanced students, managing the store’s operations, selling kitesurfing equipment, and organizing stand-up paddleboarding (SUP) tours.Key Responsibilities:Provided professional kitesurfing instruction, ensuring a safe and enjoyable learning environment for students of all skill levels.Managed the store’s day-to-day operations, including sales, customer service, and equipment maintenance.Organized and led stand-up paddleboarding (SUP) tours, offering customers a unique experience exploring the waters of Port Douglas.Developed strong customer relationships by offering expert advice on equipment and watersports techniques.

As a Porter, I was responsible for providing high-level guest services, including assisting with luggage, parking cars, and offering concierge support. I ensured that guests received a warm welcome and seamless assistance throughout their stay, coordinating with other departments to meet their needs.