As a Principal Solutions Consultant at Adobe, I help transform businesses and enterprises by leveraging the power of creativity, design, business, and technology. I have over 25 years of software development, UX and human centered design experience gained from delivering digital services of the highest standards, working with various media, design, and advertising agencies in the UK and Sweden.I am passionate about the intersection between art and science, content and data, entrepreneurship and innovation. A board member and technical advisor to startups, I focus on supercharging creative, design, strategy and product teams with the help of Adobe tech, interactive and emerging technologies (GenAI/ML), lean UX/agile practices, and innovation frameworks.