Johann Scheel Email & Phone Number

Santiago, Santiago Metropolitan Region, Chile

Company dedicated to the early detection of mental health in young schoolchildren.Member of the commercial strategy committee.

Santiago, Santiago Metropolitan Region, Chile

In charge of the markets of Chile and Bolivia, reporting directly to the president of the subsidiary. Responsible for the sales and profitability of the company. In charge of the negotiations with the main clients, commercial partners and suppliers. Establishment of budgets, pricing policies, commercial conditions, goals, objectives, KPI, definition of the product mix, monitoring of collections and lines of credit. Identification of market opportunities and possible drivers of growth in the region.• Growth in 2019 by 17% of share in REF and 28% in WM category, finishing the year in 2nd place in both categories.• Significant improvement in the profitability of the company.• Optimization of stock level.

Santiago Province, Chile

In charge of the markets of Chile and Bolivia. In charge of developing and implementing the commercial and marketing plan. Drive and maximize the sales and profitability of the company. Establishment of goals and objectives and KPI definitions. Relations with all retailers in the country. Negotiation with clients. Monitoring of collections and credit lines, identification of market opportunities and possible growth engines. Definition of the product mix.• Development and launch of E-commerce.• New reports implementation (Internet, flooring, etc.)• 65% reduction in LT inventory.• GP increase in 3 points.• 2° place Global Marketing Contest 2018.

Santiago, Chile

In charge of the Chilean and Bolivian markets. Responsible for the development and implementation of marketing campaigns and company events. Responsible for establishing marketing strategies of the company according to the guidelines established by Head Quarters. Work and coordination with agencies. Work planning, monitoring and checking that all actions meet the strategic and communicational brand guidelines. Responsible for choosing and monitoring the media plan of the campaigns. Negotiating with suppliers. In charge of the definition and control of the marketing Budget.• Restructure of the marketing area.• Creation of a new corporate website and social networks.• Successful implementation of washing and refrigerator campaigns.• Event (2015) in Chile with clients from Chile, Bolivia, Argentina and Uruguay.• Event (2016) in Peru with clients from Chile, Bolivia and Panama.• Successful launch of new models of washing machines. Extensive media coverage, LUN full-page article achieved 140,000 view in the digital version being the second most-watched news of the day.• Sell Out growth 2015 vs. 2014 60%; H1 2016 vs H1 2015 47%.

Santiago, Chile

Responsible for planning and coordination with the different factories and areas to supply the products for sale to the markets of Chile, Bolivia and Paraguay. Preparing reports, definition of KPIs, market analysis, project implementation. Coordination between different areas.

Santiago, Chile

Responsible for maximizing the commercial contribution of assigned strategic accounts. Develop and strengthen business with all the retail. Planning promotions, promotional activities and management of old inventory. Identify and develop new business opportunities.

Responsible for maximizing the commercial contribution of assigned strategic accounts (Paris, Ripley and La Polar). Identify and develop new business opportunities. Draft reports, define and meet projected goals.

Support, supervise, and oversee distribution in different markets. Search for and develop new markets. Draft reports, define and meet projected goals. Define and coordinate marketing activities in different markets.

Carry out business, marketing, and media plans and budget for Le Coq Sportif and other holding brands. Definition and implementation of different marketing activities. Creation and development of new brands. Carrying out alliances with other companies. Selection of new collections and definition of prices. Search for new points of sales. Creation of the Trade Marketing area.

In charge of planning and oversight of the purchasing budget. Rigorous attention paid to meeting operational benchmarks throughout each season. Constant coordination with suppliers. Establishment of rigorous and efficient means for managing inventories. Periodic composition of reports to guide decision making of buyers and managers.

Fast Track Digital, Digital Marketing

Artificial Intelligence, Ai: Business Strategies And Applications

Master Of Business Administration (Mba), Business Administration And Management, General, Graduate

Masters Of Science In Marketing, Marketing

Licensed In Business Administration Science And As A Commercial Engineer, Major In Marketing

Ingeniería Comercial