Johanna Guzman Email & Phone Number

New York, Ny

• E-commerce : Oversee day to day performance of the retail division’s clearance website and consultant sale website. Analyze and report sales results including KPIs on a weekly, monthly and quarterly basis. Planning and execute organic customer acquisition and maintain customer database. Upload merchandize collections in a monthly basis. Setup product images, item descriptions, sale prices, SEO, and inventory levels. Plan and oversee flash sales, coupon programs, and loyalty bonus programs.• Marketing : Act as the promotion, advertising, and project coordinator. Review and coordinate proposed store events. Act as marketing liaison between corporate and mall marketing departments. Design posters, postcards, digital look books, and flyers.Plan, develop and implement direct marketing (email and snail mail) programs; including weekly newsletters and targeted customer segmentation campaigns. Manage email template assets and mailing lists in Emma (email marketing software). Test and implement strategies to increase eblast open rate. Proactively bring ideas to improve outlet sales performance.• CRM : Analyze the retail division’s 30 yrs old customer database, and segment based on KPIs and measurable metrics. Plan store promotions and targeted campaigns based on customer tier behaviors. Provide segmented client lists to outlet stores. Plan and execute list building strategies.

Company that sells merchandize inspired by the works of pop-artist Peter Marco.Duties:- Covert sketches and paintings to digital format such as hi-res raster images and vectors. - Retouch, edit and digitally color concept designs according to instructions.- Create mockup of finalized designs on t-shirts, garments, accessories etc.- Produce marketing materials for social media platforms.- Layout and develop designs for posters, postcards, look books, flyers, and hangtags.

Sunnyside, Ny

Veterinary ClinicDuties:- Assisted the doctor and technicians with pet handling- Performed janitorial tasks and maintained cleanliness throughout the clinic- Educated clients about basic pet care- Kept patients clean, well fed and given regular exercise- Occasionally created flyers, poster, and postcards for educational and marketing use

Brooklyn, Ny

Architecture design firm.Duties: - Performed manual backup of files on a regular basis- Assisted in transferring data, software, and files from old systems to new computer(s)- Occasionally performed IT maintenance- Composed an architectural design portfolio

New York, Ny

T-shirt ecommerce concentrating on spiritual and inspirational designs.Duties:- Photographed items and edited/retouched pictures for website use- Created mockups of concept designs on t-shirts- Produced marketing materials for snail mail campaigns and social media- Developed designs for postcards, flyers, and hangtags- Assisted in maintaining the website (update pictures and descriptions, SEO, minor html editing)- Occasionally assisted in office tasks (mailing letters, buy printing materials, screen print shirts)

Chelsea, Ny

Fashion store that sold bags, shoes, accessories and clothes for men.Duties:- Photographed items and edited/retouched pictures for website use- Assisted in maintaining the website (update pictures and descriptions, SEO, minor html editing)- Developed designs for postcards, flyers, and hangtags- Produced marketing materials for snail mail campaigns and social media

Forrest Hills, Ny

Summer 2010Insurance companyDuties:- Reconstructed the website- Updated content and edited images for website use- Occasionally assisted in office duties such as mailing, organizing files, etc.

New York, Ny

A company that design and manufacture shoesDuties:- Rehabilitated the website’s layout/template- Updated content and edited graphics for the website

New York, Ny

Medical clinic specializing in urological servicesDuties:- Updated patients’ file records- Converted paper records to digital copies- Organized dozens of lab reports to its proper patient file- Assisted the manager with occasional office tasks