As a Brand Director in the fashion industry, my current role involves leading the strategic direction and creative expression of the brand. Additionally, with over 8 years of experience as a buyer, I specialize in product development, assortment planning, selling, and optimization for various product categories, both in-store and online on a global scale.Strong expertise in:- Creative leadership- Collaboration- PR & Event management- New business development- Innovation- Conceptualization of new ideas- Product development
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Head Of Brand And Marketing8848 AltitudeBorås, Se -
Brand And Marketing Director8848 Altitude Jan 2024 - PresentBorås, Västra Götaland, Sverige -
Head Of Brand And InnovationGina Tricot Feb 2019 - Sep 2023Borås, Sverige -
Project And Product ManagerGina Tricot Dec 2017 - Feb 2019Borås, SverigeBuyer for co-lab, Gina trend and Gina mini. -
Product ManagerGina Tricot Dec 2016 - Dec 2017Borås, SverigeBuyer for Party Collection -
BuyerGina Tricot Sep 2015 - Dec 2016Borås, SverigeBuyer for Sportswear, homewear, nightwear, swimwear & lingerie -
BuyerH&M Oct 2014 - Sep 2015Stockholm, SverigeBuyer for ladies sportwear, involved in the development of Sweden's Olympic team and the creation of the Olympic collection. The Olympic collection has been created in close collaboration with several athletes who have tested the garments for optimal fit, functionality, and design. -
BuyerH&M May 2013 - Oct 2014Buyer for ladies sportswear, accessories and swimwear -
Buyer AssistantH&M Sep 2011 - May 2013Assistant buyer for kids boy, Jersey/knit -
Store ManagerH&M Jun 2005 - Sep 2011 -
Internship, Buyer AssistantH&M Sep 2010 - Dec 2010Internship at H&M as a buyer assistant for kids boy Jersey/knit -
Internship, Buyer AssistantLindex Feb 2011 - Jun 2011Internship at Lindex, buyer assistant for baby boy and girl -
Internship, Buyer AssistantNewhouse Feb 2010 - Jun 2010Internship at Newhouse, assistant buyer
Johanna Hernström Education Details
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Grafisk Design -
Kommunikation Och Ledarskap -
Informal Leadership -
ProtekoInköp
Frequently Asked Questions about Johanna Hernström
What company does Johanna Hernström work for?
Johanna Hernström works for 8848 Altitude
What is Johanna Hernström's role at the current company?
Johanna Hernström's current role is Head of Brand and Marketing.
What schools did Johanna Hernström attend?
Johanna Hernström attended Berghs School Of Communication, Dale Carnegie Training, Informal Leadership, Proteko.
Who are Johanna Hernström's colleagues?
Johanna Hernström's colleagues are Emelie Thulin, Maria Benner, Carlo Ilagan, Hanna Gustavsson.
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