Johanna Packham Email & Phone Number

Sydney, New South Wales, Australia

• Coach and develop the Social Media Specialist direct report, holding accountability for the day-to-day management of Lifeline’s social channels.
• Lead the strategic planning and marketing initiatives for Lifeline's "Holding on to Hope Podcast," resulting in a remarkable 30% surge in podcast listenership, positioning the podcast among the top 5% in Australia.
• Effectively plan, execute, and manage budgets for integrated channel activities in collaboration with Digital Products and Fundraising teams, as well as external agencies, leading to a 190% added value, improvement in.
• Successfully oversee the production and delivery of Lifeline Australia's brand and marketing assets, including style guides and the online store, ensuring consistent and impactful branding across all touchpoints.
• Manage the development of marketing communications and service promotion collateral, contributing to an increase in the effectiveness of national media buys and overall campaign performance.
• Coordinate Lifeline Network activities and support projects, ensuring the seamless execution of marketing initiatives and meeting key milestones, thereby enhancing the organization's overall impact and reach.

• Set and measure KPIs for marketing activities, identifying optimisation opportunities.
• Support Marketing and Fundraising with graphic design and manage briefing process with creative agencies.
• Manage communications and marketing support requests from the Lifeline Network ensuring the timely delivery of brand assets and marketing support.
• Brief and liaise with suppliers, manage content development, and execute marketing campaigns.
• Lead the strategy delivery and marketing of Lifeline’s Holding on to Hope Podcast.
• Manage ambassador program ensuring contracted deliverables are met

Sydney, New South Wales, Australia

• Developed and managed TSA’s branded content stream and broader content marketing strategy.
• Coordinated content creation across media channels for effective audience communication.
• Supported the Brand department through efficient management of TSA’s content and branding resources.
• Organised photoshoots and maintained a bank of images for TSA.
• Managed image permissions/approvals and ensured compliance with Brand Guidelines.
• Dispatched campaign assets and maintained positive relationships with suppliers and agencies.

Sydney, New South Wales, Australia

• Sales (whilst studying Certificate IV in Youth Work)
• Contributed to sales targets and maintained a high level of customer experience for repeat sales and loyalty.

Melbourne, Victoria, Australia

• Managed campaigns using programmatic, display, and content solutions.
• Led content brainstorms, collaborated across departments, and presented to key stakeholders.
• Identified new sales opportunities.

Melbourne, Victoria, Australia

• Developed media solutions across channels to meet client objectives.
• Exceeded sales targets through increased share and proactive prospecting.
• Built strong relationships with media agencies.

• Managed accounts including Westpac, Universal Music Australia, Channel 7, Yahoo!7, and EA Games.
• Planned and implemented buying strategies across all media channels.
• Handled a $1.8 million annual budget.

Sydney, New South Wales, Australia

• Coordinated national media campaigns for the Federal Government.
• Reported on media developments and trends impacting buying performance.
• Developed partnerships and fostered teamwork across functional groups and stakeholders.