👋 Hi! I'm Johanna Escobar: Ms. Balloon 🎈Creative Director, Advertiser, Communicator, and Consultant, specialized in Branding, Experience Design, and Brand Content.⭐️ I am a global creative lead who can transform brands through creativity and strategic thinking. I develop and lead creative campaigns and projects, managing internal teams and collaborating with various departments, agencies, external producers, and freelancers. I lead, direct, and oversee design teams, transforming them into creative teams with critical thinking and conceptualization tools through designing and implementing new production methodologies and training programs, integrating AI, and constantly updating design tools. I promote the development of creative profiles through coaching tools, team growth, and human development. Inside the organizations, I’m a change lead and a creative consultant with great leadership skills, public relations. I’m a brand ambassador with excelents contacts in the creative industry. I have huge experience in technology and new trends. I specialize in creating new formats for advertising content, exploring and experimenting with the channels to generate innovative experiences. In my portfolio, you will find a wide range of work, including advertising campaigns, marketing plans, brand development projects, experience design, contests, workshops, events, interviews, series, brand activations, art direction, photography, handmade design, crafting, lettering, and more.As a creative consultant, I stay constantly updated on the latest industry trends, regularly attending international events and conferences, incorporating fresh and cutting-edge ideas into creative processes. I have extensive experience in sectors such as technology, design, education, consumer goods, and communities.Throughout my career, in talks, workshops, and activities, both as a supervisor, coordinator, or tutor, my focus has always been 👉 Creativity 👈, how does the mind of great creatives work? or How can creativity change our lives? For this reason, I founded @whatsartcollective, the research-creation project that investigates the conflicts of the creative soul.More at www.msballoon.comCall me and let's get started!📞 Mobile: 6220803591📭 johanna@msballoon.com